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Cumbia rap is a spin off of the original cumbia genre. It consists of a more traditional Colombian rhythm, as well as some hip hop and reggae type additions. Pioneers of cumbia rap include Crooked Stilo from Los Angeles, Chicos de Barrio from Coahuila, in Argentina as well as the Kumbia Kings from Texas.
Early Tex-Mex or Onda Chicana acts such as La Mafia, La Sombra & Selena y Los Dinos experimented with rap lyrics over cumbia beats in the late 1980s and early 1990s.