Curators of Sweden

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Curators of Sweden is a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter. It launched December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, @sweden.

History[edit]

The concept originated December 10, 2011, when Svenska Institutet and VisitSweden launched Curators of Sweden.[1] The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.[2]

The campaign has been widely reported in media around the world[3][4][5][6][7][8][9] and inspired the launch of many similar projects. The Twitter account @PeopleofLeeds started January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012, @WeAreAustralia and @TweetWeekUSA, followed by @CuratorsMexico and @BasquesAbroad January 21. All of these are unofficial accounts without governmental influence or sanctions, unlike @sweden. They have recently been given a concept name of Rotation Curation.

Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on April 17, 2012, received gold in the Clio Awards on May 15, 2012, and was awarded Grand Prix at the Cannes Lions on June 20, 2012.[10]

Rotation Curation[edit]

Rotation Curation, also #RotationCuration, is a social media concept where official and unofficial projects, countries, cities, companies, cultural, and, or other types of groups rotate their spokespersons, curators, every week.

Initially most of these projects all had a location in common, which saw the creation of the concept Location Curation, with the hashtag #LocationCuration. When the idea spread to organisations unbound by location the expression was abandoned. Because of their common concept of rotating the holder of the account, people on Twitter decided to use the expression #RotationCuration, which was coined by the Twitter user @auldzealand on March 22, 2012.[citation needed]

List of past curators[edit]

So far the following users have curated the @Sweden account (sorted chronologically):[11]

From To Name Twitter
12/10/2011 12/18/2011 Jack Werner @kwasweb
12/19/2011 12/25/2011 Hasan Ramic @yallknowitshaso
12/26/2011 1/1/2012 Anders Dalenius @andersdalenius
1/2/2012 1/8/2012 Adam Arnesson @Ekobonden
1/9/2012 1/15/2012 Anna @FrknMlmqvst
1/16/2012 1/22/2012 Hanna Fange @lastbilslesbian
1/23/2012 1/29/2012 Annakarin Johansson @marthanna
1/30/2012 2/5/2012 Daniel Swedin @danielswedin
2/6/2012 2/12/2012 Karin Ajaxon @lillmacho
2/13/2012 2/19/2012 Pär Nilsson @selanna
2/20/2012 2/26/2012 Joakim Jardenberg @jocke
2/27/2012 3/4/2012 Cherin Awad @cherin_awad
3/5/2012 3/11/2012 Anna Åberg @mandalaya
3/12/2012 3/18/2012 Anders Arhammar @arhammar
3/19/2012 3/25/2012 Natashja Blomberg @ladydahmer
3/26/2012 4/1/2012 Tomas Helleborg @Vassaste_Kniven
4/2/2012 4/8/2012 Sakine Madon @sakine
4/9/2012 4/15/2012 Micke Kazarnowicz @kazarnowicz
4/16/2012 4/22/2012 Marcin de Kaminski @dekaminski
4/23/2012 4/29/2012 Peter Svenonius @petersvenonius
4/30/2012 5/6/2012 Jessica W Sandberg @jessicawsandber
5/7/2012 5/13/2012 Elin Jonsson @orchidpussy
5/14/2012 5/20/2012 Magnus Jutell @Mjutell
5/21/2012 5/27/2012 Lina Rudin @LinaRudin
5/28/2012 6/3/2012 Emma Gray Munthe @GrayMunthe
6/4/2012 6/10/2012 Erik Isberg @isbergerik
6/11/2012 6/17/2012 Sonja Abrahamsson @hejsonja
6/18/2012 6/24/2012 Ellen Forselius @Ellociraptor
6/25/2012 7/1/2012 Henok Goitom @Henok_Goitom
7/2/2012 7/8/2012 Sara Ödmark @alskadedumburk
7/9/2012 7/15/2012 Lars Lundqvist @arkland_swe
7/16/2012 7/22/2012 Tobias Öjerfalk @tejbz
7/23/2012 7/29/2012 Tilde Mattsson @Tildedrinkstea
7/30/2012 8/5/2012 Ivar Arpi @ivarpi
8/6/2012 8/12/2012 Niki Hedén @nikiheden
8/13/2012 8/19/2012 Therese Bohman @theresebohman
8/20/2012 8/26/2012 Naseer Alkhouri @naseeral
8/27/2012 9/2/2012 Björn Frantzén @Restaurant_FL
9/3/2012 9/9/2012 Nilla Lundgren @ForsNillad
9/10/2012 9/16/2012 Mårten Schultz @martenschultz
9/17/2012 9/23/2012 Pernilla Andersson @pernillafyhr
9/24/2012 9/30/2012 Jenny Lindahl Persson @jennylinp
10/1/2012 10/7/2012 Anna Gustafsson Chen @anguche
10/8/2012 10/14/2012 Christian @blodkorv
10/15/2012 10/21/2012 Frida Walström @charmkvark
10/22/2012 10/28/2012 Emil Rissve @ERissve
10/29/2012 11/4/2012 Matilda Henriksson @matildabjorn
11/5/2012 11/11/2012 Jenny @HorungeDeluxe
11/12/2012 11/18/2012 Daniel Hansson @oceanografen
11/19/2012 11/25/2012 Astrid Strömberg @kurrmjau
11/26/2012 12/2/2012 Marcus Jarl @jarlapojken
12/3/2012 12/9/2012 Frans Strandberg to be completed
12/10/2012 12/16/2012 Lina Thomsgård to be completed
12/17/2012 12/23/2012 Gunnar Skarland @abbespappa
12/24/2012 12/30/2012 Hanna Andersson @iHanna
12/31/2012 1/6/2013 Kristin Zetterlund @KZetterlund
1/7/2013 1/13/2013 Daniel Othfors @danielothfors
1/14/2013 1/20/2013 Staffan Melin @gummidjuret
1/21/2013 1/27/2013 Emma Bergman @kultanalytikern
1/28/2013 2/3/2013 Olivia Solman @OliviaSolman
2/4/2013 2/10/2013 Peter Mäkelä @petermakela
2/11/2013 2/17/2013 Dilan Skogs @nattfogel
2/18/2013 2/24/2013 Wilhelm Landerholm @landerholm
2/25/2013 3/3/2013 Yasmine El Rafie @yasmineelrafie
3/4/2013 3/10/2013 Niklas Eriksson @KluddNiklas
3/11/2013 3/17/2013 Towe Paqualin @flickstreck
3/18/2013 3/24/2013 Lars Amréus @larsamreus
3/25/2013 3/31/2013 Nedda Yaldan @kattensune
4/1/2013 4/7/2013 Isabelle Nilsson @bellenilsson
4/8/2013 4/14/2013 Anna Sahlin @annasahlin
4/15/2013 4/21/2013 David Heibrandt @geniet
4/22/2013 4/28/2013 Louise Lundberg @llarmy
4/29/2013 5/5/2013 Joakim Jansson @FiskareGarbo
5/6/2013 5/12/2013 Maria Sjöberg @maria_s
5/13/2013 5/19/2013 Robert Pettersson @EnkelP
5/20/2013 5/26/2013 TBA @
5/27/2013 6/2/2013 TBA @

References[edit]

  1. ^ @Sweden’s citizen driven nation branding is a global success - VisitSweden
  2. ^ Swedes’ Twitter Voice: Anyone, Saying (Blush) Almost Anything - The New York Times
  3. ^ @sweden's Citizen Driven Nation Branding is a Global Success - Reuters
  4. ^ Regular citizens now in charge of Sweden's Twitter account - Techland TIME
  5. ^ @sweden's Citizen Driven Nation Branding is a Global Success - Wall Street Journal
  6. ^ Twitter feed gives Swedes a new picture - BBC
  7. ^ Curators of Sweden - FOX News - YouTube
  8. ^ Swedish Mom Starts 'Breastfeeding Riot' - FOX News
  9. ^ @Sweden: the problems of rotation curation - Canvas8
  10. ^ Cannes Lions Cyber Grand Prix - Curators of Sweden
  11. ^ www.curatorsofsweden.com/archive

External links[edit]