Curators of Sweden

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Curators of Sweden is a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter. It launched December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, @sweden.

History[edit]

The concept originated December 10, 2011, when Svenska Institutet and VisitSweden launched Curators of Sweden.[1] The project hands the official Twitter account @Sweden to a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.[2]

The campaign has been widely reported in media around the world[3][4][5][6][7][8][9] and inspired the launch of many similar projects. The Twitter account @PeopleofLeeds started January 15, 2012, where citizens of Leeds represent their hometown. January 18, 2012, @WeAreAustralia and @TweetWeekUSA, followed by @CuratorsMexico and @BasquesAbroad January 21. All of these are unofficial accounts without governmental influence or sanctions, unlike @sweden. They have recently been given a concept name of Rotation Curation.

Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on April 17, 2012, received gold in the Clio Awards on May 15, 2012, and was awarded Grand Prix at the Cannes Lions on June 20, 2012.[10]

Rotation Curation[edit]

Rotation Curation, also #RotationCuration, is a social media concept where official and unofficial projects, countries, cities, companies, cultural, and, or other types of groups rotate their spokespersons, curators, every week.

Initially most of these projects all had a location in common, which saw the creation of the concept Location Curation, with the hashtag #LocationCuration. When the idea spread to organisations unbound by location the expression was abandoned. Because of their common concept of rotating the holder of the account, people on Twitter decided to use the expression #RotationCuration, which was coined by the Twitter user @auldzealand on March 22, 2012.[citation needed]

List of past curators[edit]

So far the following users have curated the @Sweden account (sorted chronologically):[11]

From To Name Twitter
December 10, 2011 December 18, 2011 Jack Werner @kwasweb
December 19, 2011 December 25, 2011 Hasan Ramic @yallknowitshaso
December 26, 2011 January 1, 2012 Anders Dalenius @andersdalenius
January 2, 2012 January 8, 2012 Adam Arnesson @Ekobonden
January 9, 2012 January 15, 2012 Anna @FrknMlmqvst
January 16, 2012 January 22, 2012 Hanna Fange @lastbilslesbian
January 23, 2012 January 29, 2012 Annakarin Johansson @marthanna
January 30, 2012 February 5, 2012 Daniel Swedin @danielswedin
February 6, 2012 February 12, 2012 Karin Ajaxon @lillmacho
February 13, 2012 February 19, 2012 Pär Nilsson @selanna
2, 20, 2012 February 26, 2012 Joakim Jardenberg @jocke
February 27, 2012 March 4, 2012 Cherin Awad @cherin_awad
March 5, 2012 March 11, 2012 Anna Åberg @mandalaya
March 12, 2012 March 18, 2012 Anders Arhammar @arhammar
March 19, 2012 March 25, 2012 Natashja Blomberg @ladydahmer
March 26, 2012 April 1, 2012 Tomas Helleborg @Vassaste_Kniven
April 2, 2012 April 8, 2012 Sakine Madon @sakine
April 9, 2012 April 15, 2012 Micke Kazarnowicz @kazarnowicz
April 16, 2012 April 22, 2012 Marcin de Kaminski @dekaminski
April 23, 2012 April 29, 2012 Peter Svenonius @petersvenonius
April 30, 2012 May 6, 2012 Jessica W Sandberg @jessicawsandber
May 7, 2012 May 13, 2012 Elin Jonsson @orchidpussy
May 14, 2012 May, 20, 2012 Magnus Jutell @Mjutell
May 21, 2012 May 27, 2012 Lina Rudin @LinaRudin
May 28, 2012 June 3, 2012 Emma Gray Munthe @GrayMunthe
June 4, 2012 June 10, 2012 Erik Isberg @isbergerik
June 11, 2012 June 17, 2012 Sonja Abrahamsson @hejsonja
June 18, 2012 June 24, 2012 Ell Forselius @Ellociraptor
June 25, 2012 July 1, 2012 Henok Goitom @Henok_Goitom
July 2, 2012 July 8, 2012 Sara Ödmark @alskadedumburk
July 9, 2012 July 15, 2012 Lars Lundqvist @arkland_swe
July 16, 2012 July 22, 2012 Tobias Öjerfalk @tejbz
July 23, 2012 July 29, 2012 Tilde Mattsson @Tildedrinkstea
July 30, 2012 August 5, 2012 Ivar Arpi @ivarpi
August 6, 2012 August 12, 2012 Niki Hedén @nikiheden
August 13, 2012 August 19, 2012 Therese Bohman @theresebohman
8, 20, 2012 August 26, 2012 Naseer Alkhouri @naseeral
August 27, 2012 September 2, 2012 Björn Frantzén @Restaurant_FL
September 3, 2012 September 9, 2012 Nilla Lundgren @ForsNillad
September 10, 2012 September 16, 2012 Mårten Schultz @martenschultz
September 17, 2012 September 23, 2012 Pernilla Andersson @pernillafyhr
September 24, 2012 September 30, 2012 Jenny Lindahl Persson @jennylinp
October 1, 2012 October 7, 2012 Anna Gustafsson Chen @anguche
October 8, 2012 October 14, 2012 Christian @blodkorv
October 15, 2012 October 21, 2012 Frida Walström @charmkvark
October 22, 2012 October 28, 2012 Emil Rissve @ERissve
October 29, 2012 November 4, 2012 Matilda Henriksson @matildabjorn
November 5, 2012 November 11, 2012 Jenny @HorungeDeluxe
November 12, 2012 November 18, 2012 Daniel Hansson @oceanografen
November 19, 2012 November 25, 2012 Astrid Strömberg @kurrmjau
November 26, 2012 December 2, 2012 Marcus Jarl @jarlapojken
December 3, 2012 December 9, 2012 Frans Strandberg @transfrans
December 10, 2012 December 16, 2012 Lina Thomsgård @linat
December 17, 2012 December 23, 2012 Gunnar Skarland @abbespappa
December 24, 2012 December 30, 2012 Hanna Andersson @iHanna
December 31, 2012 January 6, 2013 Kristin Zetterlund @KZetterlund
January 7, 2013 January 13, 2013 Daniel Othfors @danielothfors
January 14, 2013 1, 20, 2013 Staffan Melin @gummidjuret
January 21, 2013 January 27, 2013 Emma Bergman @kultanalytikern
January 28, 2013 February 3, 2013 Olivia Solman @OliviaSolman
February 4, 2013 February 10, 2013 Peter Mäkelä @petermakela
February 11, 2013 February 17, 2013 Dilan Skogs @nattfogel
February 18, 2013 February 24, 2013 Wilhelm Landerholm @landerholm
February 25, 2013 March 3, 2013 Yasmine El Rafie @yasmineelrafie
March 4, 2013 March 10, 2013 Niklas Eriksson @KluddNiklas
March 11, 2013 March 17, 2013 Towe Paqualin @flickstreck
March 18, 2013 March 24, 2013 Lars Amréus @larsamreus
March 25, 2013 March 31, 2013 Nedda Yaldan @kattensune
April 1, 2013 April 7, 2013 Isabelle Nilsson @bellenilsson
April 8, 2013 April 14, 2013 Anna Sahlin @annasahlin
April 15, 2013 April 21, 2013 David Heibrandt @geniet
April 22, 2013 April 28, 2013 Louise Lundberg @llarmy
April 29, 2013 May 5, 2013 Joakim Jansson @FiskareGarbo
May 6, 2013 May 12, 2013 Maria Sjöberg @maria_s
May 13, 2013 May 19, 2013 Robert Pettersson @EnkelP
5, 20, 2013 May 26, 2013 TBA @
May 27, 2013 June 2, 2013 TBA @

References[edit]

  1. ^ @Sweden’s citizen driven nation branding is a global success - VisitSweden
  2. ^ Swedes’ Twitter Voice: Anyone, Saying (Blush) Almost Anything - The New York Times
  3. ^ @sweden's Citizen Driven Nation Branding is a Global Success - Reuters
  4. ^ Regular citizens now in charge of Sweden's Twitter account - Techland TIME
  5. ^ @sweden's Citizen Driven Nation Branding is a Global Success - Wall Street Journal
  6. ^ Twitter feed gives Swedes a new picture - BBC
  7. ^ Curators of Sweden - FOX News - YouTube
  8. ^ Swedish Mom Starts 'Breastfeeding Riot' - FOX News
  9. ^ @Sweden: the problems of rotation curation - Canvas8
  10. ^ Cannes Lions Cyber Grand Prix - Curators of Sweden
  11. ^ www.curatorsofsweden.com/archive

External links[edit]