Cutler and Gross

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Cutler and Gross
Type Private Company
Industry Fashion
Founded 1969
Headquarters London, United Kingdom
Key people Graham Cutler & Tony Gross, founders
Marie Wilkinson, current Head of Design
Monica Chong, Creative Director
Products Sunglasses and Optical
Employees 200 est.
Website www.cutlerandgross.com

Cutler and Gross is a luxury eyewear brand founded by Graham Cutler and Tony Gross in 1969. They are based in the Knightsbridge area of London.

History[edit]

The label was started in London in 1969 by partners Cutler and Gross, who had met each other in optometry school at London’s Northampton College in the early 1960s. They opened their first optician in Knightsbridge in 1971, stocking handmade bespoke frames. Cutler and Gross are amongst a few pioneering eyewear labels to make eyewear a fashion accessory.[1][2][3][4][5][6][7]

Their fashion-forward[clarification needed] designs were launched in 1982 during Paris Fashion Week. Since then the wholesale collection has developed from a purely sunglasses collection to incorporate optical designs.[clarification needed] Marie Wilkinson, who has worked with Mr. Cutler and Mr. Gross since 1982, is now the head of design.

Boutiques[edit]

As well as their flagship boutique in London's Knightsbridge district, Cutler and Gross have a 'Vintage' Boutique in Knightsbridge, which was named amongst "The 100 Best Shops in London"[8] by Time Out London, and a 'Shop in Shop' boutique on Gloucester Road.

Each of these London boutiques offer a bespoke service to clients. Internationally, Cutler and Gross also have bespoke boutiques in Yorkville, Toronto, another boutique at the Landmark in Central, Hong Kong, and an appointment-only showroom in the Middle East.

The Cutler and Gross Museum[edit]

In August 2011, Cutler and Gross launched their museum, spanning the entire top floor of their Knightsbridge store. The floor has a permanent display of more than four thousand frames that date back to 1969. Also on the top floor is the bespoke service mirrored room, where the clients can create their own glasses or choose a bespoke service and have a pair designed for them.[9]

Fashion[edit]

Cutler and Gross eye wear are designed at the Cutler and Gross headquarters in Marylebone, London and are handmade in a factory in Pieve di Cadore, Italy.[10]

The company's eyewear has been worn on catwalks and in magazines, including Vogue, Glamour, Elle, Grazia, Marie Claire, Dazed & Confused,[11] GQ, Vanity Fair, Esquire, The Financial Times, and Forbes.

Recent projects[edit]

In 2008 Cutler and Gross showed their new and past collections at Selfridges London. In 2009, Cutler and Gross were presented with the award for Best Accessory, by HRH Princess Royal at the UK Fashion Export Awards.[citation needed] In 2010, Cutler and Gross eyewear was on the front cover of Graham Pullin’s book ‘Design Meets Disability’. The book was dedicated to Graham Cutler and Tony Gross. 2011 marked the launch of their bi-annual magazine.

On the catwalk[edit]

Cutler and Gross eyewear has been an accessory in catwalk collections for many designers over the past few decades. Some recent collaborations include:

Collaborations[edit]

Cutler and Gross have collaborated with a range of fashion labels to create limited edition frames over the years. Recent collaborations include:

  • Erdem:[12] In 2009 Cutler and Gross collaborated with Canadian designer Erdem (2005 Fashion Fringe winner) to create a collection of sunglasses for the Spring/Summer 2010 collection. The collection was inspired by an image of a Japanese fisherwoman dressed in brightly printed shorts charging out from the waves across black sand. The glasses are a juxtaposition of vibrant colour pops with darker backgrounds on a 1960s style round frame. The sunglasses were created in black, black lace, tortoise, neutral stone and Erdem’s customised Kyoto print.
  • Maison Martin Margiela: In 2010 Cutler and Gross teamed up with avant-garde French fashion label Maison Martin Margiela. The collection of sunglasses featured two lines, ‘Wrong Size’ and ‘Anatomic’, both appearing in acetate and metal varieties. The ‘Wrong Size’ line consists of classic Cutler and Gross aviator-style frames which are deconstructed then reconstructed with ill-fitting lenses creating a unique range of sunglasses. The ‘Anatomic’ line consisted of large futuristic, wraparounds sunglasses that are designed wrap around the wearer in a custom fit.
  • Giles Deacon: In 2010 Cutler and Gross collaborated with Giles Deacon to create a range of retro inspired ‘Cats Eye’ sunglasses. Mirrored lenses added a modern twist to the retro style.
  • Comme Des Garcons: 2009 saw the second collaboration of Cutler and Gross with Comme Des Garcons. The ‘Future of Black’ limited edition collection consisted of three designs, all fitted with extra dark grey tinted lenses to create a totally black look. The glasses came inside a unique glasses case covered in Comme des Garcons's own fabric.
  • Mulberry:[13] In 2008, Cutler and Gross collaborated with British accessories giant Mulberry. The collection showcased a small history from the archives of Cutler and Gross, dating back from the bold block colours of the early 1980s to rock & roll style of the 1990s.
  • Thomas Tait
  • Alberta Ferretti
  • Martyn Bal
  • Victoria Beckham: Cutler and Gross works with the footballer's wife to create an eyewear line under her own moniker

References[edit]

External links[edit]