Cyber Monday
| Cyber Monday | |
|---|---|
| Observed by | United States, Canada, United Kingdom, Portugal, Germany, UAE, Egypt, Chile, Colombia and Japan |
| Date | Monday after Thanksgiving |
| 2012 date | November 26 |
| 2013 date | December 2 |
| 2014 date | December 1 |
| Celebrations | Shopping / Consumerism |
| Related to | U.S. Thanksgiving, Black Friday, and Christmas |
Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, the term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year".[1]
According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". In 2010, comScore[2] reported that consumers spent $1.028 Billion online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010.
In 2006, Shop.org announced that it launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals.[3] Cyber Monday has become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany, Chile, Colombia, and Japan.
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Origin of term [edit]
The term "Cyber Monday" is a name invented by Shop.org.[4] It was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on 2004 research showing "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically).[citation needed] Retailers also noted the biggest period was December 5 through 15 of the previous year.[5][6] In late November 2005, the New York Times reported that "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."[7]
United States [edit]
Online spending [edit]
In 2006, comScore reported that online spending on Cyber Monday jumped 25% to $608 million,[8] 21% to $733 million in 2007,[9] and 15% to $846 million in 2008.[10]
In 2009, comScore reported that online spending increased 5 percent on Cyber Monday to $887 million and that more than half of dollars spent online at US Web sites originated from work computers (52.7 percent), representing a gain of 2.3 percentage points from last year.[11] Buying from home comprised the majority of the remaining share (41.6 percent) while buying from international locations accounted for 5.8 percent. According to comScore chairman Gian Fulgoni, “comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations. That pattern hasn’t changed. After returning from the long Thanksgiving weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America’s online holiday shoppers.”[11]
In 2010, comScore reported the first-ever $1 billion online shopping day ($1028M), an increase of 16 percent over 2009.[12] In 2011, comScore reported that Cyber Week saw US consumers spend over $6 billion online from November 28 to December 2.[13]
| Day | Year | Sales (millions of US$) |
% Change |
|---|---|---|---|
| November 27 | 2006 | $610 | N/A |
| November 26 | 2007 | $730 | 20% |
| December 1 | 2008 | $846 | 16% |
| November 30 | 2009 | $887 | 5% |
| November 29 | 2010 | $1,028 | 16% |
| November 28 | 2011 | $1,251 | 22% |
Employers and online shopping [edit]
U.S. employers have been cracking down on employees using company equipment and company time for non-work-related purposes, including Cyber Monday. As of November 2011, 22% of employers had fired an employee for using the Internet for non-work related activity; 7% of human resource managers surveyed had fired an employee for holiday shopping; and 54% of employers were blocking employees from accessing certain websites.[14]
Other countries [edit]
Canada [edit]
Cyber Monday came to Canada in 2008.[15] The National Post featured an article, in the November 25, 2010, edition, stating that the parity of the Canadian dollar with the US dollar caused many Canadian retailers to have Black Friday and Cyber Monday sales of their own. According to the article, an estimated 80% of Canadians were expected to participate in Black Friday and Cyber Monday sales.[16] Speculation has been made that with all major US television broadcasters—which are typically available to Canadians—emphasizing Black Friday and Cyber Monday sales for stores that are also doing business in Canada, Canadian retailers needed to mimic sales offerings in order to keep Canadian dollars from being spent in the US.[16]
By 2011, around 80% of online retailers in Canada were participating in Cyber Monday.[15]
United Kingdom, Germany, and Europe [edit]
Cyber Monday is also used as a marketing term in the United Kingdom however the U.K. is more commonly using the term "Mega Monday", instead, Germany, Portugal and France.
- According to the Guardian, UK online retailers are now referring to "Cyber Monday" as the busiest internet shopping day of the year that commonly falls on the same day as the US Cyber Monday.[17]
- Amazon.de announced that it brought Cyber Monday to Germany in 2010.[18]
- In Portugal, the term Cyber Monday was first used in 2009.[19]
- Inspired by the U.S. phenomenon, the term Cyber Monday was first used in France in 2008.[20]
New Zealand [edit]
Online retailer Belly Beyond, held the first Cyber Monday Sale in New Zealand on 29 November 2010.[21] The sale lasted for five days, from Monday to Friday.
Chile [edit]
Chile's first Cyber Monday took place on 28 November 2011. The companies participating in the event are those part of the Santiago Chamber of Commerce's Electronic Commerce Committee.[22]
Colombia [edit]
The first Cyber Monday in Colombia took place on 26 November 2012. It was organized by the Colombian Chamber of Electronic Commerce and sponsored by the Ministry of IT and Telecommunications.[23]
Australia [edit]
Beginning at 7pm AEDT on 20 November 2012, Australian online retailers held a similar event for the first time, dubbed 'Click Frenzy'. Many websites immediately crashed, went offline, or had major server issues, including the Click Frenzy promotion website. A major Australian retailer, David Jones, ran a competing sale dubbed 'Christmas Frenzy' on the same date.
Japan [edit]
Amazon.co.jp announced it registered the second Monday of December as Cyber Monday with Japan Anniversary Association in 2012. Amazon.co.jp will run Cyber Monday Seven Day Sale from Dec 10 through Dec 16, 2012. [24]
India [edit]
India got its own version of the Cyber Monday on 12 December 2012 when Google India partnered with many e-commerce companies including Flipkart, Snapdeal, HomeShop18, Indiatimes shopping, and MakeMyTrip. Google said that, this was the first time, when an industry wide initiative of this scale was undertaken.[25]
References [edit]
- ^ "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Shop.org.
- ^ "U.S. Online Holiday Shopping Season Reaches Record $32.6 Billion for November-December Period, Up 12 Percent vs. Year Ago". comScore. 2011-1.
- ^ "As More Consumers Shop from Work, Retailers Gear Up for Cyber Monday — [[CyberMonday.com]] Debuts for Shoppers Seeking Online Deals". Shop.org. Wikilink embedded in URL title (help)
- ^ Robert D. Hof (November 29, 2005). "Cyber Monday, Marketing Myth". Business Week. Retrieved 2012-11-19.
- ^ http://www.businessweek.com/bwdaily/dnflash/nov2005/nf20051129_9946_db016.htm?campaign_id=rss_tech[dead link]
- ^ "Shop 'til your mouse breaks: Etailers await "Cyber" Monday". CNN.com. November 28, 2005. Retrieved 2007-11-26.[dead link]
- ^ Michael Barbaro (November 11, 2005). "Online sales take off on 'Cyber Monday'". New York Times.
- ^ "Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25 Percent Versus Last Year to $608 Million". comScore. 2006‐11.
- ^ "Cyber Monday Spending Propels Holiday E-Commerce to Strong Week of More than $4 Billion in Sales". comScore. 2007‐12.
- ^ "E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record". comScore. 2008‐12.
- ^ a b "Cyber Monday Online Sales Up 5 Percent vs. Year Ago to $887 Million to Match Heaviest Online Spending Day in History". comScore. 2009‐12.
- ^ Anderson, Mae (2010-12-01). "Cyber Monday biggest spending day online ever, firm says sales top $1 billion". Chicago Tribune. Retrieved 2010-12-02.
- ^ "'Cyber Week' Results in Record Online Spending of $6 Billion". WBNG. December 6, 2011.
- ^ "Shopping On The Clock: Cyber Monday In The Workplace". aol.com. Retrieved 2011-11-27.
- ^ a b Canadian retailers fight back against Black Friday deals, Toronto Start 2012
- ^ a b "Retail therapy: Canadians prep for black Friday, cyber Thursday", Arts, National Post, 2010‐11‐25.
- ^ Teather, David (2009-11-23). "Amazon gets set for cyber Monday as Christmas shopping online clicks — Internet retailers are preparing for a deluge of online orders on their busiest day of the year in the lead-up to Christmas". London: The Guardian. Retrieved 2009-11-23.
- ^ "Amazon.de bringt Cyber Monday nach Deutschland". Presseportal (in German) (DE). Retrieved 2011-11-03.
- ^ "Lojas online fazem uma semana de descontos loucos". Jornal i (in Portuguese) (PT). Retrieved 2010-11-18.
- ^ "Le 24 novembre, le CyberThursday débarque en France". ZDNet (in French) (France). Retrieved 2010-08-24.
- ^ "The Accidentally-on-Purpose History of Cyber Monday". Esquire. Retrieved 2010-11-29.
- ^ "Chile tendra su primer cyber Monday con ineditas ofertas en linea", Noticias (in Castilian), La segunda, 2011‐11
- ^ "Celebre el primer cyberlunes oficial en Colombia", Cyberlunes.com.co (in Castilian), 2012‐11-25
- ^ "Amazon.co.jp registered Cyber Monday with Japan Anniversary Association" (in Japanese). JP. Retrieved 2012-12-01.
- ^ "Google partners e-commerce sites for 'Cyber Monday' on December 12". Economic Times. Dec 4, 2012. Retrieved 31 December 2012.
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