D'Arcy Masius Benton & Bowles
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D'Arcy Masius Benton & Bowles (DMB&B) was an advertising agency in the United States with worldwide subsidiaries.
DMB&B was established in November 1985 by the merger of the Benton & Bowles (B&B) and D'Arcy-MacManus Masius(D-MM) advertising agencies. John Bowen oversaw the merger and their drive toward globalization.
DMB&B created the original Santa Claus icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser and "Melts in your mouth, not in your hands" for M&Ms.
They were acquired by Publicis and closed in 2002. [1] The D'Arcy Masius Benton & Bowles Archives were transferred to the Rare Book, Manuscript, and Special Collections Library at Duke University in 1991 and 2001.
[edit] References
- ^ Elliott, Stuart (October 15, 2002). THE MEDIA BUSINESS: ADVERTISING; Publicis begins an extensive, and risky, reshuffling of accounts and people. New York Times
[edit] External links
- D'Arcy Masius Benton & Bowles Archives Archive via Duke University
- AdViews: A Digital Archive of Vintage Television Commercials via Duke University
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