||This article appears to be written like an advertisement. (September 2013)|
|Headquarters||Los Angeles, California, United States|
|Number of locations||West Hollywood, California
Miami Beach, Florida
New York City, New York
|Products||Clothing & Accessories|
D-A-S-H is an up-scale fashion boutique clothing and accessory chain predominantly for women. The Kardashian sisters Kourtney, Kim and Khloé own and operate the boutique, which sells both clothing and accessories.
D-A-S-H is a clothing and accessories store currently operating out of three cities in the United States. It Was started by the Kardashian trio of Sisters Kourtney, Kimberly and Khloe in Year 2006 in Calabasas, California. D-A-S-H is a glamorous boutique that carries a wide selection of clothing brands and accessories for all genres. Dash is also the middle name of Kourtney Kardashian's son, Mason Disick. All three sisters have an affinity to the fashion world, have their own sense of style and are considered fashion icons. Middle sister Kim Kardashian  was a personal stylist to the stars at the time of D-A-S-H’s grand opening in Calabasas, and thus Their love for the fashion Industry, coupled with their drive and determination to break into the rigid fashion industry D-A-S-H was born.
D-A-S-H currently does not have an online website but its retail stores can be found in Miami's South Beach, West Hollywood and New York City's fashion hub of SoHo.
Promotion & Branches
D-A-S-H has played a prominent role in the Kardashian reality series among other spin-offs of the Kardashian reality television shows. The stores have appeared on Keeping Up with the Kardashians, Kourtney and Khloé Take Miami, Kourtney and Kim Take New York, Khloe & Lamar and Kourtney & Kim Take Miami, that all feature on E!.
Although all three sisters co-own D-A-S-H, Kim Kardashian was not completely involved with D-A-S-H Miami and Khloé Kardashian Odom was not involved with D-A-S-H New York. Kourtney, Kim and Khloe announced in late March 2012 that they are relocating the original D-A-S-H store from Calabasas, California, to 8460 Melrose Avenue in West Hollywood. On June 26, 2012 Kim Kardashian posted a photo on her Instagram with a caption saying, "Dash LA coming very soon".
The Kardashian trio have been spotlighted for their trendsetting and cutting edge style, therefore a clothing store showcasing their hand selected lines in which they choose to carry fits well with their brand as celebrities. The Kardashians are known to have merged in to many areas of the fashion industry, D-A-S-H exclusively sells clothing and accessories from many designers and celebrity designers. D-A-S-H carry intimate wear, women’s clothing as well as swimwear. Bestsellers at the boutique are dresses from brands such as Whitney Eve, La Rok, Mason, 6126 Collection by Lindsay Lohan, Sass & bide, Naven and D'Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis. Besides swimwear and dresses, D-A-S-H is well known for its Junk Food T-Shirts. D-A-S-H also has their own brand of scented candles and water bottles. Merchandise
The well-dressed socialite siblings are no stranger to the limelight or the media, but also carry business savvy mindset on the majority of the ventures they put their name behind. As an addition to their retail success the Kardashian sisters also have a collection with multi-national television retailers Q.V.C which they launched in September 2010   called K-Dash. It appears that the Kardashian family is making their mark in the mainstream fashion industry making their surname a household staple in many different arenas. From family ventures such as their nail veneer collection with top nail polish brand O.P.I’s Nicole collection where all the Kardashian females feature their very own personalized nail color that was made for sale in 2011 to individual ventures such as Kim Kardashians e-commerce retail website Shoedazzle . Kim Kardashian holds the most business venture deals between all Kardashian siblings, being managed by her mother  and Kim Kardashian have been a powerhouse to reckon with penetrating many areas in the fashion industry whilst securing opportunities to publish her own book and make appearances due to her celebrity. Kim Kardashian is also a co-owner of e-commerce retailer Shoedazzle founded in 2009, allowing customers with membership access to a monthly show room of fashionable footwear for the monthly price of $39.95 
- Kimberly N. Kardashian
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