D2 (clothing)

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d2 Jeans
Type Private
Industry Fashion
Genre Retail
Founded 1999
Headquarters Dundonald, Ayrshire, Scotland, UK.
Number of locations 57 Stores
Area served Scotland
Ireland (NI & ROI)
Products "Fashion"
Website D2

D2 was a jeans and casualwear retailing company operating in Scotland, England, Wales and Northern Ireland.

The company was formed in spring 1999 from a combination of the Fosters Menswear, part of the Jeanster casualwear chain, and Jeans for Sale by Sir Tom Hunter and his investment company West Coast Capital.[1] D2 was the first retail operation developed by Hunter after Sports Division.[2][3]

Hunter sold D2 to management in January 2008, as part of his 'retail portfolio de-clutter'.[3]


On 30 December 2009 it was announced that the company had entered administration and that BDO International would try and find a buyer. James Stephen, co-administrator at BDO, said: “It is unfortunate that the economic climate and difficult trading conditions have significantly affected the retail sector. We are continuing to trade the business and hope to sell all or part of it as a going concern.”[4]

D2 exited administration in 2010 after a management buyout and traded under the d2 brand still owned by A and J menswear.

On 28 December 2011, almost 2 years to the day, D2 once again entered administration due to difficult trading conditions.[5] James Stephen, from BDO International was once again appointed administrator to try and find a buyer. Blue Inc bought 20 stores, with the rest closing.


  1. ^ Balfour, Alastair (28 February 1999). "Hunter Stalks His Second Fortune". Sunday Mail  – via Questia (subscription required). Retrieved 24 December 2014. 
  2. ^ http://www.d2jeans.com/about_us/
  3. ^ a b [1][dead link]
  4. ^ http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6972031.ece
  5. ^ Ross, Shan (29 December 2011). "200 jobs go as jeans chain enters administration". The Scotsman. Retrieved 24 December 2014.