DD Punjabi Channel was launched in 1998, and it became a 24-hour service within two years. Numerous Punjabi viewers residing in different parts of India watch the cultural programmes broadcast on DD Punjabi with interest across the state and by a number of Punjabi viewers residing in different parts of India. In its terrestrial mode DD Punjabi has near 100 per cent reach in the State of Punjab. These programmes enlighten the viewers in cultivating modern social modes. Doordarshan Kendra, Jalandhar is the hub of DD Punjabi productions.