DEX New York

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DEX New York Cosmetics, Inc.
Type Incorporated
Industry Personal care
Founded March 2008[1]
Founders Dexter Phillip (CEO) and Daniel Padnos (CFO)[2]
Headquarters New York City, United States
Number of locations 19 (1 showroom, 18 retail partners)
Area served North America
Products Cosmetics
Website www.dexnewyork.com

DEX New York is an American cosmetics company that specializes in mineral make-up without the use of mica or bismuth oxychloride as its base. Its product line includes DEX New York Cosmetics, as well as like-branded make-up applicators and accessories. Its studio is located in New York's Fifth Avenue.

History[edit]

Trinidad-born Dexter Phillip, a fashion consultant by trade, founded DEX New York in March 2008 together with partner Daniel Padnos. It consists of his mineral cosmetics line and a private beauty-and-photography studio in 65th Street in downtown Manhattan.[3] The company moved its studio to a 750-square-foot space in Fifth Avenue in 2010, with Lady Gaga as their first client.[4] The new studio is meant to be exclusive, as it can only accommodate two clients at a time and does not have a street-side window to ward off paparazzi.[5] Meanwhile, DEX New York Cosmetics has expanded into over 120 products,[6] including mineral-based skin products, powders, eye shadows, lipsticks, and sunless tanner.

References[edit]

  1. ^ "Meet Dex". DEXNewYork.com. Retrieved 19 October 2013. 
  2. ^ "Daniel Padnos LinkedIn profile". LinkedIn. Retrieved 19 October 2013. 
  3. ^ "DEX New York (65th Street) Yelp page". Yelp.com. Retrieved 19 October 2013. 
  4. ^ "The lovely and talented Lady Gaga". FoxNews.com. 10 August 2010. Retrieved 19 October 2013. 
  5. ^ Stephanie LaCava (12 August 2010). "Evening Express: NYC's DEX Makeup Studio". Vogue.com. Retrieved 19 October 2013. 
  6. ^ Hannah Elliott (2 April 2011). "A Beauty Boudoir for the Upper East Side". Forbes.com. Retrieved 19 October 2013. 

External links[edit]

Official website