DMAX (TV channel)

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Launched 1 September 2006
Owned by Discovery Networks Deutschland
Picture format 576i (PAL)
1080i (HDTV) (DMAX HD)
Slogan Fernsehen für die tollsten Menschen der Welt: Männer
Country Germany
Headquarters Munich, Germany
Formerly called XXP (2001–2006)

DMAX is a men's lifestyle channel operated by Discovery Networks Deutschland free-to-air in Germany, Austria, Switzerland and Italy. The channel is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services.

XXP origins[edit]

  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted towards men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • Its most recent rebrand was created by Artillery Design Ltd based in Brighton Uk
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels[edit]

In Spain, DMAX is launched on January 12, 2012 as Discovery MAX. With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. Even in Italy DMAX was launched on 12 December 2011, reaching 1% of share in August 2012. And in the Asia-Pacific market, DMAX replacing Discovery Turbo (Asia) was recently launched on 7 July, 2014.

Audience rating[edit]

2006: 0,4% 2007: 0,5% 2008: 0,6% 2009: 0,7% 2010: 0,7%

Some programmes shown on DMAX[edit]

  • Was geht? Experiment am Limit (What works? Experiments at the limits) – gives solutions for childhood dreams and daily problems. e.g. can a gun be fired underwater?
  • Die Ludolfs – 4 Brüder auf’m Schrottplatz (The Ludolfs – 4 brothers at the scrapyard) – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech – presenter Daniel Hartwich takes viewers through the world of knowledge in an entertainment
  • Fish 'n' Fun – entertains with beautiful landscape shots, reveals fishing tricks and shows men how to make a delicious dish out of their catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaska’s waters
  • D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) – presenter Michael Requardt helps viewers out of their debt trap

The channel also features many of Discovery Communications global programs, including:

  • Teleshopping broadcasts when DMAX is off air.
  • Bear Grylls: Born Survivor

External links[edit]