DMAX (TV channel)

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DMAX
DMAX BLACK.svg
Launched 1 September 2006
Owned by Discovery Networks Deutschland
Picture format 576i (PAL)
1080i (HDTV) (DMAX HD)
Slogan Fernsehen für die tollsten Menschen der Welt: Männer
Country Germany
Headquarters Munich, Germany
Formerly called XXP (2001–2006)
Website DMAX.de

DMAX is a men's lifestyle channel operated by Discovery Networks Deutschland free-to-air in Germany, Austria, Switzerland. United Kingdom and Italy have tehir own version of the channel. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services.

XXP origins[edit]

  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted towards men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • Its most recent rebrand was created by Artillery Design Ltd based in Brighton Uk
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels[edit]

In Spain, DMAX is launched on January 12, 2012 as Discovery MAX. With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. Even in Italy DMAX was launched on 12 December 2011, and now is the eighth most watched channel of the country. And in the Asia-Pacific market, DMAX replacing Discovery Turbo (Asia) was recently launched on 7 July, 2014.

Audience rating[edit]

2006: 0,4% 2007: 0,5% 2008: 0,6% 2009: 0,7% 2010: 0,7%

Some programmes shown on DMAX[edit]

  • Was geht? Experiment am Limit (What works? Experiments at the limits) – gives solutions for childhood dreams and daily problems. e.g. can a gun be fired underwater?
  • Die Ludolfs – 4 Brüder auf’m Schrottplatz (The Ludolfs – 4 brothers at the scrapyard) – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech – presenter Daniel Hartwich takes viewers through the world of knowledge in an entertainment
  • Fish 'n' Fun – entertains with beautiful landscape shots, reveals fishing tricks and shows men how to make a delicious dish out of their catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaska’s waters
  • D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) – presenter Michael Requardt helps viewers out of their debt trap

The channel also features many of Discovery Communications global programs, including:

  • Teleshopping broadcasts when DMAX is off air.
  • Bear Grylls: Born Survivor

External links[edit]