DMAX (company)

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DMAX is large-screen cinema format developed in China.[1] It was created in an attempt to challenge the IMAX monopoly which currently dominates China's large-screen film market. The screen size is 20 x 12 metres compared to IMAX's 22 x 16. DMAX was jointly developed by the China Research Institute of Film Science & Technology and the China Film Group Corporation. The first film shown in the DMAX format was in Anhui Province. [2] As of 2012, over a dozen DMAX cinemas have been opened in China, with ticket prices being lower than its competitor, IMAX.[3]

References[edit]

  1. ^ "DMAX plans D-Day". Globaltimes.cn. 2012-04-17. Retrieved 2013-09-10. 
  2. ^ 张锐 (2012-04-10). "China-made DMAX to break IMAX monopoly". China.org.cn. Retrieved 2013-09-10. 
  3. ^ "Battle of the screens > Global Times". Globaltimes.cn. 2012-04-16. Retrieved 2013-09-10.