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|Slogan||Creating Atmospheres Delivering Experiences.|
|Broadcast area||Austin, TX|
|Key people||John Cullen, CEO and Paul Stone, President|
|Picture format||No video. Audio with title text only as SonicTap on DirecTV and C-Band Satellite.|
|Products||Music, Video, Messaging, Scent, Interactive Media & Promotions, and A/V Systems for commercial environments|
DMX began in 1971, as a music service to license and program original artist music. DMX’s primary focus was custom music programs for domestic and international customers. In the 1980s, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.
In 2001, DMX (when they were a division of Liberty Digital Inc. of Los Angeles), merged with AEI Music of Seattle, Washington, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television subscribers, working on streaming over the Internet.
The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, DMX was purchased by Capstar Partners who then officially changed the name to DMX, Inc. It was in this year that the ProFusion M5, its first digital platform that controls both video and music content, was launched. Most recently, the company began offering scent marketing as another service for customers.
As of 2009, DMX had originally, applied to merge with Fort Mill, South Carolina competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. Reportedly, Mood Media of Canada had been heavily courted since the beginning, but the combination of the United States Department of Justice's second request for information on the merger, and the bankruptcy filing by Muzak disrupted that original merger. Instead, on Thursday, March 24, 2011, Mood Media themselves announced that they would be buying Muzak in a $345 Million deal, and then a year later, Mood Media also announced their acquisition of the original DMX company which had courted them three years earlier on March 19, 2012 in a deal valued at $86.1 million .
- Applied Media Technologies Corporation
- In-Store Broadcasting Network
- Music Choice
- Retail Radio
- XM for Business
- "DMX Acquired by Mood Media Corporation". Mood Media.
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- Meisner, Jeff (2000-09-25). "AEI Combining with Liberty Digital Unit". Puget Sound Business Journal. Retrieved 2010-01-14.
- Meisner, Jeff (2001-05-16). "AEI Merger with DMX Approved". Puget Sound Business Journal. Retrieved 2010-01-14.
- "AEI Seeks Growth in Music Business Overseas". Puget Sound Business Journal. 2001-02-13. Retrieved 2010-01-14.
- "DMX/AEI Music to Migrate Delivery of Their Digital Music Service to Loral Skeynet's Telstar 8 Satellite". loral.com. 2001-06-21. Retrieved 2009-01-06.
- DMX Muzak issued a second request, Orbitcast.com
- Adam Bell, "Music Won't Stop During Muzak's Reorganization," The Charlotte Observer, February 11, 2009.
- Toronto’s Mood Media buys Muzak National Post, March 25, 2011
- Mood Media Corporation Announces Acquisition of DMX Mood Media press release, March 19, 2012
- "Why have the Music Channels changed?". DirecTV.com. Retrieved 9 February 2010.
- "SonicTap About Us". SonicTap. Retrieved 27 February 2010.