DMX (music)
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| Type | Private |
|---|---|
| Founded | 1971 |
| Headquarters | Austin, TX |
| Key people | R. Stephen Hicks, Chairman |
| Industry | Music |
| Products | Business music, video, and sensory imaging |
| Website | www.dmx.com |
DMX (formerly known as DMX Music) is a company that provides audio, visual and sensory environmental engineering for corporate style retail establishments. Services include licensed business audio, video and aromatic brand identities.
DMX uses sight, sound and science to create brand experiences for commercial environments. The company’s services include original artist music, full motion video, audio messages and environmental scents that provide brand texture for its customers, creating integrated, multi-sensory environments. DMX has also been known to provide music for cable television networks worldwide.
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[edit] History
DMX began in 1971, as the first music service to license and program original artist music, DMX’s primary focus was custom music programs for domestic and international customers. In the 1980s, the company began providing services to international airlines, as well as residential and cable television systems. DMX was among the first to offer music by satellite.
In 1995, DMX opened operations in a number of international markets (including the UK, Germany and the Netherlands). DMX has rigorously researched and tested the effects of music, video, messaging and scent on human behavior.
In 2001, DMX (when they were a division of Liberty Digital Inc. of Los Angeles), merged with AEI Music of Seattle, Washington, in a deal that gave Liberty 56 percent and AEI 44 percent of the merged company, known as DMX/AEI Music. AEI had large national customers into international markets, (while DMX had dealt with smaller businesses). DMX also served residential cable television subscribers, working on streaming over the Internet.[1][2][3] AEI had been in business, until the merger was announced in 2000.[4] A year after the merger, 1,200 employees were laid off.[5]
The company’s on-site digital system known as ProFusion was launched in 2000 with the purpose of delivering and playing back high-quality digital music to places around the world. In 2005, DMX released ProFusion M5, (its first digital platform that controls both video and music content). Most recently, the company began offering scent marketing as another service for customers.[citation needed]
Loral Skynet announced on June 21, 2001 that DMX/AEI would switch from their Telstar 4 to Telstar 8 in 2002.[6]
[edit] Muzak Holdings merger
DMX has applied to merge with Fort Mill, South Carolina competitor Muzak Holdings LLC, with the resultant combined entity sold to a third-party buyer. The United States Department of Justice has issued a second request for information on the merger.[7] The bankruptcy filing by Muzak delayed the merger.[8] As of April 6, 2009, The deal was off, but the two parties were likely to try again.[9]
[edit] References
- ^ "AEI Combining with Liberty Digital Unit," Puget Sound Business Journal, September 25, 2000.
- ^ Jeff Meisner, "AEI Merger with DMX Approved," Puget Sound Business Journal, May 16, 2001.
- ^ "AEI Seeks Growth in Music Business Overseas," Puget Sound Business Journal, February 13, 2001.
- ^ http://www.allbusiness.com/company-activities-management/company-structures-ownership/6508956-1.html, Retrieved on 2009/01/02.
- ^ Jeanne Lang Jones,Layoffs Hit Former AEI Music Operation, Puget Sound Business Journal, August 16, 2002.
- ^ http://www.loral.com/inthenews/itn2/010621.html, Retrieved on 2009/01/06.
- ^ DMX Muzak issued a second request, Orbitcast.com
- ^ Adam Bell, "Music Won't Stop During Muzak's Reorganization," The Charlotte Observer, February 11, 2009.
- ^ Pete Iacobelli, "Muzak Is Still Upbeat," The News & Observer, April 6, 2009.
