DNA Studio (standing for Dedicated Net Access) is a Los Angeles-based Web marketing advertising agency founded in 1994 by John Moshay, Chris Gibbin and Josh Mutchnick (brother of Max Mutchnick). Originally known for work in the entertainment industry (film, television, and music), DNA now has a broader client profile and operates as a full-service marketing firm.
They have worked to promote several events, including a promotion for Nintendo’s Donkey Kong as part of LA Marathon. The winner of DNA's Star Trek Voyager season-long game won a spot on the show's final episode.
In September 2006, DNA Studio merged with WHITTMAN-HART of Chicago to form one of the largest U.S. independent interactive agencies.
- Busch Entertainment Corp
- Cingular Wireless
- Best Buy
- Sony Pictures
- The Coca-Cola Company
- Russell Athletic
- California Anti-Tobacco
- California First 5
- Chris Gibbin, COO: “Advertising is increasingly fragmented, to the extreme of creating one-on-one opportunities with a proactive audience. Marketing through wireless mobile is just one example.”
- DNA Studio's no longer functional homepage: http://www.dnastudio.com/