|This article does not cite any references or sources. (November 2006)|
Most of these clubs use the same tactics as the old Columbia House model where you get a certain number of DVDs extremely inexpensively and then you get shipped a full price DVD each month thereafter. The William Shatner, National Lampoon and Movie of the Month clubs deviate from this model and require an up-front payment. The trade-off is that they send you a film which they select, similar to Book of the Month Club.