DWLS

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For the Chicago based FM station, see WLS-FM.
DWLS (Barangay LS 97.1)
New Barangay LS logo.jpg
City of license Quezon City, Philippines
Broadcast area Mega Manila, surrounding areas
Worldwide (online)
Branding Barangay LS 97.1
Slogan

as Campus Radio
The Giant (1986-1992)
Forever! (1995-1999)
The Number One Pop Music Station in Metro Manila! (2000-2007)


as Barangay LS
Forever! (2007-Mid 2008)
Ayos! (2008-2009)
Ayos Gyud! (2009-2011)
Tugstugan Na! (January 17, 2011-present)
Isang Bansa, Isang Barangay! (February 17, 2014-present)
Frequency 97.1 MHz
First air date 1955 (as DZXX-AM)
1976 (as DWLS-FM)
Format Adult Top 40 (CHR), OPM
Power 25,000 watts
ERP 66,000 watts
Class C, D, E
Callsign meaning DW
Loreto Stewart
Former callsigns DZXX (1955-1972)
Former frequencies 890 kHz (1955-1972)
Owner Radio GMA
Sister stations GMA Super Radyo DZBB 594
Website http://www.gmanetwork.com/radio/lsfm

DWLS (97.1 FM) – operating as Barangay LS 97.1 – is the radio station broadcasts a OPM, Barangay and ISM (Informal Settler Music), and, Adult Top 40 (CHR) format based in Diliman Quezon City. It is owned by Radio GMA Network Inc. (RGMA, a subsidiary of GMA Network, Inc.) in the Philippines.[1] The station's studio is located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, and its transmitter is located at Barangay Culiat, Tandang Sora, Quezon City, Philippines.

History[edit]

DZXX (1955–1972)[edit]

It first aired in 1955, when Uncle Bob opened the DZXX-AM 890 kHz station, the first pop music station in the country on AM format.

97.1 WLS-FM (1986–1992)[edit]

On February 28, 1986, a few days after the EDSA Revolution, The Giant 97.1 WLS-FM was born and CHR format is introduced.

Campus Radio 97.1 (1992–2007)[edit]

When GMA was renamed as the "Rainbow Satellite Network" in the early 1992, the station was reformatted on April 30, 1992 as Campus Radio 97.1 WLS-FM. This was to target teens & early adults. Its notable programs were the longest-running program on the station, "Top 20 at 12": where the top 20 songs of the day were counted down in the mold of BBC Radio 1's The Official Chart Show at noontime, and "Campus Aircheck", an institution of sorts for aspiring DJs to get hired by Campus Radio, touted as "the first school on the air".

97.1 Barangay LS Forever (2007–2008)[edit]

Barangay LS Logo (2008-2009)

On February 14, 2007, listeners bade goodbye to Campus Radio 97.1 WLS-FM as RGMA, through its head Mike Enriquez, launched 97.1 Barangay LS Forever!. It now carries the Hot AC format is with on-air personalities speaking only in Tagalog (especially the timechecks), and playing mass-based music forms and music popularized by GMA's stable of recording artists, a 100% turnaround from the former Campus Radio format. Despite Campus Radio's dominant ratings performance in the pop category, GMA's FM radio sales unit failed to sell the format. With consistently low sales figures, this paved the way for Mike Enriquez to successfully persuade the network's upper management to agree to shift WLS to a seemingly more profitable "masa" format.

Barangay LS 97.1 FM (2008–present)[edit]

Barangay LS Logo (2009-2011)

Last January 16, 2008 at around 6 pm, the station launched its new tagline, Ayos!, which is also the tagline for RGMA's provincial Campus Radio stations. That same day, almost all of the station's current jocks who were also from the former Campus Radio format, and after years of loyal service to the GMA Network, were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. Choosing to ignore the veteran staff's improving ratings, Enriquez deemed them unfit to take the format to number one overall in the masa ratings game.

Barangay LS Logo (2011-2014)

On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.

Last February 17, 2014, Barangay LS 97.1 was rebranded with reformatted programs, new jingle, a new logo & a new slogan called "Isang Bansa, Isang Barangay". Incidentally, 14 provincial FM radio stations owned by Radio GMA formerly named as Campus Radio (including 99.5 RT for Cebu, 103.5 Wow FM for Davao and Super Radyo DYRU 92.9 for Kalibo) finally adopted the Barangay FM branding (and DYRU was reformatted from a news & public affairs station into a Hot AC station to pave way for station's reformat; along with other FM stations) in order to compete the leading and newly rebranded FM radio network MOR: My Only Radio For Life! (including MOR 101.9 My Only Radio For Life!) which is owned by the network's competitor ABS-CBN. Last March 24, 2014, the TV commercial of the said reformatting featuring Alden Richards, Pauleen Luna and Ryzza Mae Dizon was launched.[2]

Awards[edit]

  • 2013 Yahoo! Philippines OMG! Awards - Radio Station of the Year
  • 2013 UPLB Gandingan Awards - Best FM Radio Station
  • 2012 Yahoo! OMG! Awards - Best FM Radio Station[3] - Won 38% over DZMB's 35%[4]

Current DJs[edit]

Current Programs[edit]

Mondays To Fridays

  • 12 mn-3 am Talk To Papa (Replay)
  • 3 am-5 am Hoy! Pinoy
  • 5 am-6 am Wow! Sayaw
  • 6 am-9 am Potpot And Friends
  • 9 am-11 am Radyo Nobela
  • 11 am-12 nn Sikat Sa Barangay
  • 12 nn-3 pm Talk To Papa
  • 3 pm-6 pm Three Play
  • 6 pm-9 pm Bida Sa Barangay
  • 9 pm-12 mn Wanted Sweetheart

Saturdays

  • 12 mn-3 am Talk To Papa (Replay)
  • 3 am-5 am Hoy! Pinoy
  • 5 am-6 am Wow! Sayaw
  • 6 am-9 am Balita Sa Barangay
  • 9 am-11 am Status Of The Nation
  • 11 am-12 nn Tugstugan Na!
  • 12 nn-3 pm Barangay Love Stories (Rewind)
  • 3 pm-6 pm Three Play
  • 6 pm-9 pm Bida Sa Barangay
  • 9 pm-12 mn Barangay Love Songs

Sundays

  • 12 mn-5 am Tugstugan Na!
  • 5 am-6 am Wow! Sayaw
  • 6 am-9 am Hoy! Pinoy
  • 9 am-11 am Barangay All Star Request
  • 11 am-12 nn The Big 10
  • 12 nn-3 pm Barangay Love Stories
  • 3 pm-6 pm Three Play
  • 6 pm-9 pm Barangay Idol
  • 9 pm-12 mn Barangay Love Stories (Replay)

RGMA Stations in the Philippines[edit]

Further information: RGMA radio stations

See also[edit]

References[edit]

  1. ^ "Official 'About' page for GMA Network". GMA Network. Retrieved 2008-08-16. GMA-7 cruises the airwaves through dzBB-AM and dwLS-FM in Manila and in 22 other radio stations throughout the country. In 2007, the company has reformatted its flagship station DWLS-FM as “Barangay LS Forever!” 
  2. ^ Crispina Martinez-Belen (March 24, 2014). "Barangay LS: One Country, One Barangay, One Sound". Manila Bulletin. Retrieved March 24, 2014. 
  3. ^ Maridol Rañoa-Bismark (July 6, 2012). "Winners of Yahoo! OMG! awards 2012 revealed". Yahoo! OMG. Yahoo! Philippines. Retrieved August 2, 2012. 
  4. ^ "Which is the OMG! Best FM Radio Station? (The radio station you listen to)". Yahoo! OMG. Yahoo! Philippines. Retrieved August 2, 2012. 

External links[edit]