|Current logo of MOR 101.9 For Life! Manila|
|City of license||Quezon City|
|Broadcast area||Metro Manila, and surrounding areas|
|Branding||MOR 101.9 For Life! Manila|
|First air date||
|Format||Mass media, Adult Top 40 (CHR), hot adult contemporary (OPM, K-pop, Foreign hit songs)|
|Class||B, C, D, E|
Radio Romance (former branding)
|Sister stations||ABS-CBN DZMM Radyo Patrol 630|
DWRR-FM, branded as MOR 101.9 For Life! Manila, is the flagship FM station of the ABS–CBN Corporation in the Philippines. MOR 101.9 Manila operates 24 hours a day that plays OPM, hip-hop, R&B, K-pop, J-pop, and foreign hit songs from the Philippines, USA, UK, Japan, South Korea, and around the world except on Sundays where it signs-off at midnight to 4:00 AM except Holy Week of each year where it signs-off at midnight of Maundy Thursday until 4:00 AM of Easter Sunday.
Originally founded in 1960 as one of the radio stations of Chronicle Broadcasting Network (ABS-CBN), revived in 1986 and reformatted several times, it is broadcast live throughout the Philippine archipelago as well as throughout the world via The Filipino Channel (TFC). The studios are located at ABS-CBN Broadcast Center, Sgt. Esguerra Ave., Cor Mo. Ignacia St., Diliman, Quezon City. Its transmitter is located at the Eugenio Lopez Center, Barangay Sta. Cruz, Sumulong Highway, Antipolo City, Rizal. The current station manager of MOR 101.9 is Bombi Baldequedra.
- 1 History
- 1.1 DZYL-FM, DZYK-FM, DWWK & OK 101 BBC Radio era: 1956 – 1986
- 1.2 Knock Out Radio era: 1986 – 1987
- 1.3 Zoo FM 101.9 era: 1987 – 1989
- 1.4 Radio Romance era: 1989 – 1996
- 1.5 WRR 101.9, Alam Mo Na Yan 101.9, & Bespren 101.9 era: 1996 – 2009
- 1.6 Tambayan 101.9 era: 2009 – 2013
- 1.7 MOR 101.9 era: 2013 – Present
- 2 Air staff
- 3 Programs
- 4 Segments
- 5 Awards
- 6 Theme music
- 7 Trivia
- 8 ABS-CBN FM Radio Network
- 9 See also
- 10 References
- 11 External links
DZYL-FM, DZYK-FM, DWWK & OK 101 BBC Radio era: 1956 – 1986
DZYL-FM 102 MHz, later named DZYK-FM 102.1 MHz, is the first FM radio station in the Philippines and sole FM station of the former Chronicle Broadcasting Network (CBN). DZYK-FM was originally founded in 1956 and played oldies music of the 1960s and 1970s. In 1958, CBN bought Alto Broadcasting System (ABS) resulting in a merger under the name Bolinao Electronics Corporation, later named ABS-CBN Broadcasting Corporation in 1967. Manned by eight DJ's, DZYK-FM 102.1 MHz was popularized to listeners in Metro Manila area even the introduction of The Beatles era to beat. DZYK-FM remained as the FM radio station of ABS-CBN until the station was forced off the air by Ferdinand Marcos under martial law. When martial law was declared in 1972, DZYK-FM along with ABS-CBN's two TV channels and six AM radio stations in Manila were shut down under strict censorship as the FM station takes over to Roberto Benedicto and changed to DWOK-FM (as OK 101.9) of the Banahaw Broadcasting Corporation originally aired in 1979 (as DWWK, a jazz format radio station). Manned by Jing Magsaysay, Wayne Enage, Ed Picson, Dody Lacuna, Ronnie Malig, Pinky Villarama and Ronnie Quintos. DWOK is an AM-formatted FM station which features news and public service programs even music from the 1950s to the 1970s came from the former DZYK similar to those from AM counterparts. However, DWOK, DWAN and BBC-2 had been dissolved since the government-controlled radio and TV stations were stormed by reformist rebels and it was returned and re-aired to ABS-CBN after the 1986 EDSA Revolution as DWKO.
Knock Out Radio era: 1986 – 1987
The fall of the Marcos Regime brought about the return of ABS-CBN. In July 1986, then newly formed Presidential Commission on Good Governance turned two radio stations, DWWW (under 630 kHz) and DWOK-FM, over to ABS-CBN from Marcos crony Roberto Benedicto. DWOK (the former FM station of Benedicto-owned Banahaw Broadcasting Corporation) was renamed DWKO and resumed broadcasting four months later. Lito Balquiedra Jr., Vice-President for Radio, spearheaded the return of the giant network to the local broadcasting scene. The station's former disc jockey Peter Musngi (then known as Peter Rabbit has worked Knock-Out Radio 101.9 and Zoo FM 101.9) is the network's voice-over from the reopening in 1986 to present. The slogan of the station is "Panalo Ka Talaga!" who voiced by Peter Musngi known as Peter Rabbit during his days in DWKO and DZOO.
The network started recruiting both experienced and new employees and DJ's. Prior to the adoption of masa format, all FM stations are English based with the use of the English language during 1980s and 1990s. After days of careful planning, DWKO was born – the first ever FM radio station with an AM format, carrying the name "Knock-Out Radio 101.9" in October 1986 (a month after the re-airing of ABS-CBN on channel 2) and playing the best hits during that time. Since then, KO-Radio airs Pinoy hits from singers of the 1970s and 1980s such as Rico J. Puno, Yoyoy Villame, APO Hiking Society, and more when it was debuted, even OPM stars like Gary V, Regine Velasquez, Janno Gibbs and Donna Cruz, and Christmas songs are also debuted there. DWKO-FM was re-changed after its broadcast ended on February 28, 1987 as DZOO.
Zoo FM 101.9 era: 1987 – 1989
Less than a year later on March 1, 1987 (following The Star Network era), the station reformatted and became known as Zoo FM 101.9 (DZOO-FM) Hayop Talaga! (manned by a group of eight DJ's) which is best known for its diamond logo and a slightly uptrend pop sound led to the introduction of OPM music and disco hits. It was also served as the home of OPM stars like Gary V, Randy Santiago, Regine Velasquez, Ogie Alcasid and others. Due to its popularity, Zoo FM 101.9 introduced OPM songs both in disco and love songs which were used after the implementation of Executive Order No. 255 by President Corazon Aquino and made as requested favorites among listeners from morning to evening, because Zoo FM is being competed with other FM stations such as 97.1 WLS-FM, 99.5 RT, Magic 89.9, 89 DMZ, NU 107 and more. But because of a massive competition from the rival DWLS, Zoo FM 101.9's DJ's and staff are decided to end broadcasting having faltered from DWLS's dominant listener ratings (and with GMA-7's TV ratings uprisings) in January 1989. Two years later, DZOO-FM was signed off as it ended its broadcasting on the night of July 31, 1989 (at 11:00 PM), giving DZOO-FM turned to new callsign station, DWRR-FM. Listeners and DJ's bade goodbye to Zoo FM which gave its final broadcast, and with the last song Farewell by Raymond Lauchengco.
Radio Romance era: 1989 – 1996
On the morning of August 1, 1989 (at 6:00 AM), it reformatted again and this time it became popularly known as "Radio Romance", hence the initials RR, playing all easy-listening love songs, manned by all-female jocks (fewer male jocks are also added). That year also signaled the station's first nationwide reach when 103.1 MHz Baguio simulcasted its signals, ensuring travelers from Manila to as far north as Ilocos Sur, uninterrupted listening of its programs. At the same time, OPM songs are also played on DWRR to produce its weekend OPM program every Sunday.
"Radio Romance" became a title of the movie as well as a theme song of the station composed by Jose Mari Chan during its popularity, On September 30, 1996 Radio Romance finally signed-off due to give way to its station reformat.
WRR 101.9, Alam Mo Na Yan 101.9, & Bespren 101.9 era: 1996 – 2009
On October 1, 1996, WRR regenerated itself into a mainstream pop music station branded WRR 101.9 All the hits, all the time! in response to growing trend of "masa" radio or FM radio for the masses launched by 102.7 Star FM a year earlier. This format plays not only love songs, but also dance and rock hits. In 1998, it changed to WRR 101.9 For Life! giving life to listeners with entertainment.
In 2005, DWRR-FM's on-air personalities had dropped the station call letters (WRR) and would just say "Alam Mo Na 'Yan! 101.9 For Life!" (You Already Know It! 101.9 For Life!) lasting from 2005 to 2008. In late 2008, the station went another rebrand as "Bespren 101.9 For Life!" (Bestfriend 101.9 For Life!).
The station had its last broadcast under the 101.9 For Life! brand on September 19, 2009 and underwent a transition period playing automated music in preparation for a relaunch of DWRR-FM's new branding on October 1, 2009. However, due to the onslaught of Typhoon Ondoy in Manila, the station rebrand was postponed for almost a month. For the time being, DWRR-FM temporarily went under the name "ABS-CBN 101.9 FM" or Plain "101.9".
The postponed relaunch was set on November 4, 2009. Prior to the announcement of the launch date, the station's DJs began providing live spiels again every top of the hour since October 12. But as part of the ongoing transition, the disc jockeys had limited their use of the neither "Bespren" nor the "For Life!" slogan and no longer mention the format of the station's SMS syntax except the text hotline itself.
Tambayan 101.9 era: 2009 – 2013
On November 4 at 9:00pm, there was a broadcast about the history of DWRR. After that, it relaunched as Tambayan 101.9 (tambayan is the Tagalog word for hangout) starting with the theme song & live debut at a venue in Makati. Tambayan 101.9 launched its video streaming called Tambayan TV where your favorite jocks are seen live from the booth. In between songs playing, some information plugs were seen (such as Tambayan's Slumbook). Just like DZMM Teleradyo, plugs were also aired during commercial gaps. Tambayan TV is aired 24 hours over the Internet.
On May 2013, ABS-CBN decided to drop the Tambayan brand and revert to the name "ABS-CBN 101.9 FM" or Plain "101.9", due to management decision and signifying another rebranding of the station.
MOR 101.9 era: 2013 – Present
On July 8, 2013 at 12:00mn, 101.9 rebranded as MOR 101.9 My Only Radio For Life!. Regular programming began at 5:00am, with Joco Loco, Maki Rena & Eva Ronda as the first jocks to go on board. The rebranding of this station now creates a unified brand for ABS-CBN's FM radio stations nationwide, which are under the MOR station brand. This also reverts the slogan of the station's second incarnation of "For Life" which was first used during the WRR 101.9 For Life! era.
- Eva Ronda (formerly Maja Rotcha of 107.5 Win Radio & 91.5 Big Radio)and also as (Dramatista Tresha of "Dear Jasmin" from Tambayan 101.9)
- Joco Loco
- Maki Rena
- Papi Charlz (formerly Charlie)
- Chikki Boomboom
- Popoy (formerly Arnold Rei)
- Baby Girl Basha/Jasmin
- Chinapaps (1997–1998, 1999–present; formerly China Heart)
- Danny Jay (formerly Paolo Pascual of 102.7 Star FM)
- ChaCha Babes (formerly ChaCha)
- Chito Moreno
- Martin D. (1996–present)
- Ms. M (formerly Geri)
- Onse (From DZMM)
- Reggie V. (formerly Reggae Valdez of Love Radio 90.7)
- Bob Zilla
- Alex Calleja (From DZMM)
- Bea (formerly Bonggang Bea of 93.9 iFM) (News)
- Toni (News)
- Jhai'ho (Showbiz News)
- MORning Pinas (Mondays-Fridays)
- Ready, Get, MOR! (Mondays-Fridays)
- Dear MOR (Mondays-Sundays)
- Happy Happy Hapon (Mondays-Fridays)
- My Only Request (Mondays-Fridays)
- Heartbeats with Chacha Babes (Mondays-Fridays)
- Midnight Trip (Mondays-Saturdays)
- Music on Rewind (Saturdays)
- Sabado Sikat (Saturdays)
- MOR Biga10 (Saturdays)
- Kapamilya Komedya (Saturdays)
- On Air (Saturdays)
- Heartbeats with Reggie V. (Mondays-Sundays)
- MOR Golden Hits (Sundays)
- MOR Pinoy Hits (Sundays)
- 'Yun na, as in! (Sundays)
- Quickie (Mondays-Fridays)(now called as Heartbeats with Chacha Babes)
- For MORe Information (Hourly News Update)
- MOR Eksklusibo
- MOR Amazing Tres
(MOR 101.9 Live Streaming)/(MOR TV)
- Celebrity Morkada
- Laugh Trip (Video Edition)
- Amazing Trivia
- MORe Confessions
- Alam Niyo Ba?
- Salamin ng Buhay
- Laughter Yoga
- 2013 UP Gandingan Awardee, Best Disk Jockey for DJ Chacha
- 2013 UP Gandingan Awardee, Best Developmental FM Program (All Da Way/Anong Meron?)
- 47th Anvil Awards Awardee, Anvil Award of Merit for Public Relation's Tool for Special Events for Tambayan OPM Awards 2011
- 2012 UP Gandingan Awardee, Best FM Radio Station
- 2012 UP Gandingan Awardee, Best Development-Oriented FM Program (Dear Jasmin)
- 2012 UP Gandingan Awardee, Best Disk Jockey for DJ Jasmin
- 20th KBP Golden Dove Awardee, Best Music Radio Jock for Martin D.
- 20th KBP Golden Dove Awardee, Best Radio Variety Program for Tambayan Top 10
- 2011 Catholic Mass Media Awards (CMMA) Best Radio Drama (Dear Jasmin)
- 2011 UP Gandingan Awardee, Best FM Radio Station
- 2011 UP Gandingan Awardee, Most development-oriented FM program for Martin D. & China Heart
- 2011 UP Gandingan Awardee, Best Disk Jockeys for China Heart & Charlie
- 19th KBP Golden Dove Awardee, Best Radio Jock for China Heart
- 2010 UP Gandingan Awardee, Best FM Radio Station
- 2009 UP Gandingan Awardee, Best FM Radio Station
- 2009 UP Gandingan Awardee, Best Disk Jock for Martin D.
- 18th KBP Golden Dove Awardee, Best Comedy Program for Topsilog
- 17th KBP Golden Dove Awardee, Best Magazine Show Host for Reggie Valdez
- 16th KBP Golden Dove Awardee, Best Magazine Show for "Heart to Heart".
- 16th KBP Golden Dove Awardee, Best Radio DJ for Martin D.
- 14th KBP Golden Dove Awardee, Best Variety Show Host for Laila.
- 13th KBP Golden Dove Awardee for Outstanding FM Radio Station.
- 13th KBP Golden Dove Awardee for Texter's Choice FM Station – Luzon
- 12th KBP Golden Dove Awardee for Best Radio Station.
- Recognized as the Number 1 Radio Station in Metro Manila based on the 2002 KBP-RRC Survey.
- Station of the Year in the 2002 Dangal ng Pilipinas-Consumer's Choice Awards.
- Best Public Service Ad (Pinoy, Ang Galing Mo!) in the 2002 Catholic Mass Media Awards.
- Best Developmental Information Plug (Halalan '95)
- Best Comedy Program (Request Express) in the 1997 KBP Golden Dove Awards.
- As Radio Romance 101.9, the jingle was composed and sung by Jose Mari Chan.
- In 1999, the "For-Life" jingle was launched. This was sung by Jolina Magdangal and Jimmy Bondoc. This also had other shorter versions by various recording artists.
- A re-hashed version was used from March 8, 2004 to September 18, 2005 by Heart Evangelista and Erik Santos.
- On September 19, 2005 the station launched a new and hip station jingle courtesy of Vhong Navarro on vocals using the slogan Alam Mo Na 'Yan! in the lyrics.
- Patti Austin sang a shorter version of the "For-Life" jingle.
- On September 1, 2007 the latest 101.9 "For-Life" jingle was launched. This newest station theme was composed by Raimund Marasigan of Sandwich (former drummer of The Eraserheads) and interpreted by Itchyworms and by Yeng Constantino of Pinoy Dream Academy.
- As Tambayan 101.9, the 1st version jingle was popularized by Skabetche Band and Empoy Marquez.
- In December 2010, the theme was remixed and sung by the DJs for the station's Christmas 2010 jingle.
- In January 2011, the 2nd version of the jingle, which is a DJ-like mixed jingle, was used by the station which was done by the station's resident DJ Martin D.
- In February 2012, the 3rd version of the jingle was a remix of the 2nd jingle which was heard on the Budots Budots program. This was the jingle used by the station until March 4, 2012.
- In November 2012, the 2nd Christmas Jingle was sung by KZ Tandingan Feat. Loonie.
- As of March 5, 2012, the 4th version of the jingle is sung by Jovit Baldivino, Yeng Constantino, Gloc-9 and Failum Band.
- On July 7, 2013, together with the rebranding of 101.9 as MOR For Life 101.9 Manila, a new jingle & music video was launched on ASAP 18 and was performed by various artists. The new jingle is recorded by Toni Gonzaga, Vice Ganda, and Daniel Padilla.
- In November 1995, the Radio Romance jingle, sung and composed by Jose Mari Chan, was launched. After hearing the jingle, then ABS-CBN Broadcasting Corp. Vice President for Entertainment, Ms. Charo Santos–Concio, decided to produce a movie out of the station's format which featured Ariel Rivera, Gelli de Belen, Jolina Magdangal, Rico Yan and Claudine Barretto, under the direction of Jose Javier Reyes for Star Cinema.
- 101.9 For Life is the first Filipino radio station to broadcast worldwide (Mainland U.S.A., Hawaii, Canada, Australia, parts of Europe, Middle East, Japan, Korea and other parts of Asia) via The Filipino Channel and through ABS-CBN Now!.
- In 2009, 101.9 For Life launch its first music award called as Waki OPM Awards showcasing the OPM artists, in the following year Waki OPM Awards was renamed as Tambayan OPM Awards due to rebranding of 101.9 frequency as Tambayan 101.9.
- "Heart to Heart" is the only program retained from the original WRR program line-up. Its popularity prompted other stations with similar formats to create their own versions of the program until March 2011 when the program was removed, which was then replaced by "Dear Jasmin", where letters are honored instead of callers. "Dear Jasmin" also gives advice about love, and is hosted by DJ Jasmin (aired Mondays-Fridays and Sundays from 9:00 am to 1:00 pm). Its replacement "Dear MOR" has the same format of the recently defunct "Dear Jasmin", where letters are honored instead of callers. Its weekend edition is hosted by Ms. M. (also from DZMM), and airs everyday from 12:00 to 2:00 pm.
ABS-CBN FM Radio Network
MOR, is also the name of ABS-CBN's FM Regional Radio Network.
- Further information: Regional Stations