DYRK

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Not to be confused with Dərk, Derk (disambiguation), Dirk, or Durk.
DYRK (96.3 WRocK Cebu)
WRock Cebu.jpg
City of license Cebu City
Broadcast area Central Visayas Region
Branding 96.3 WRocK Cebu
Slogan "The Heart of Lite Rock"
Frequency 96.3 MHz
First air date 1993
Format Soft rock, adult contemporary
Power 10,000 watts
ERP 30,000 watts
Class A/B/C
Callsign meaning DY
WRocK
Owner ACWS - United Broadcasting Network
(Exodus Broadcasting Company)
Website http://www.963wrock.com

DYRK (96.3 FM), broadcasting as 96.3 WRocK Cebu, is a music FM radio station owned by ACWS - United Broadcasting Network / Exodus Broadcasting Company (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio is located at 20th Floor of Golden Peak Hotel and Suites, Gorordo Ave., cor. Escario St., Cebu City, while its transmitter is located at Mt. Busay, Babag 1, Cebu City. The main format of the station is soft rock/adult contemporary music.

Background[edit]

In 1993, ACWS - United Broadcasting Network, Inc. established the Cebu radio station DYRK, more popularly called 96.3 WRocK Cebu, on the FM band. In 2008, 96.3 WRocK Cebu is jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company (MBC) has purchased 96.3 WRocK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed.[1]

While the Manila radio station is under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations.

DYRK was relaunched as a separate entity from WRocK Online.

DJs[edit]

  • Billy - WRocK DJ since 1993
  • Lynnie - formerly Brenda Starr of The Ultimate Radio Network, stations UR105 (DYUR) & 103.5UE (DXUE)
  • Debbie - formerly Sandy Storm of The Ultimate Radio UR105 (DYUR)

Programs and segments[edit]

Programs[edit]

  • Everyday Lite
  • Lite Rock By Request (lunchtime program)
  • Nite Rock
  • Friday Classics
  • Past Dance (Friday Classics' special program)
  • Saturday Lite
  • Lite Talk with Billy and Debbie
  • Sunday Lite Rock In Love
  • Lite Jazz (Saturdays, 10PM-11PM)

Segments[edit]

  • Three of A Kind
  • Celebrity Minutes

WRocK Stations[edit]

Branding Callsign Frequency Power (kW) Coverage
WRocK Online wrock.fm Link (dead Link) Internet Internet
96.7 WRocK Bacolod DYKR-FM 96.7 MHz 5 kW Bacolod
96.3 WRocK Cebu DYRK-FM 96.3 MHz 10 kW Cebu

References[edit]