DZRJ-TV

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DZRJ-TV (2nd Avenue on RJTV 29)
Metro Manila
City of license

Makati City

Quezon City (via unclear signal)
Branding 2nd Avenue on RJTV 29
Slogan Women First
Channels Analog: 29 (UHF)
Affiliations 2nd Avenue
Owner Rajah Broadcasting Network
(Solar Entertainment Corporation)
Founded May 1993
Call letters' meaning DZ
Ramon
Jacinto
Transmitter power 30 KW TPO
(500 kW ERP)
Website www.dzRJTV.com
www.RJplanet.com
www.2ndavenue.com.ph

RJTV 29 (DZRJ-TV) is a UHF, free to air all-female and lifestyle television station, owned and operated by Rajah Broadcasting Network, Inc. owned by Ramon "RJ" Jacinto. operated by Solar Television Network RJTV 29 broadcast in the greater Metro Manila area, and is on a ‘must carry basis’ on cable service providers. This station studios are located at Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati City and Solar Media Center, Worldwide Corporate Center, EDSA cor. Shaw Boulevard in Mandaluyong City. With transmitters at Brgy. San Roque Purok 19, San Lorenzo Ruiz St., Antipolo City. RJTV limited its operations from 6:00 AM to 1:00 AM since October 2, 2012.

Background[edit]

RJTV 29 began its test broadcast in April 1993, with station produced programming which was entertaining mix of music oriented shows, local news, talk show, and the very first local Home TV Shopping program.

In 1995, RJTV 29 went into niche programming and timeless television series, shopping and animation programs for children. At the time, the target market was kids during the day, and baby boomers at night. In 1997, due to the emergence of UHF competitors such as Studio 23 (now known as ABS-CBN Sports+Action) and CTV-31 (now known as BEAM Channel 31 which is previously affiliated by Solar Entertainment Corporation under the networks The Game Channel, CHASE, and the recent Jack City), RJTV 29 went from traditional TV programming to specialized programs such as direct response companies and religious sectors. RJTV 29 recognized the advent of specialized television – niche markets that identify specific needs of certain sectors.

On January 1, 2008, as a result of a blocktime agreement of Solar Entertainment Corporation (now Solar Television Network) with various terrestrial networks, RJTV has started carrying shows from Solar's 2nd Avenue channel although during some days of the week, it may pre-empt 2nd Avenue programming for its own programmes.[1] [2]

However on September 9, 2012, RJTV 29 stops broadcasting together with 3ABN/Hope Channel Philippines Channel 45, way though it is still broadcasting via cable networks only. It was found out that this station is upgrading its transmitter and somehow returned on-air at exactly 6am on November 21, 2012.

RJTV/2nd. Avenue Slogans[edit]

Branding Slogan Years Active
RJTV 29 Make It A Habit 1993
RJTV 29 Your Music and Shopping Network 1993-1994
RJTV 29 Timeless Television 1995
RJTV 29 Interactive Experience Television 1997-2000
RJTV 29 Interactive TV Station 2000-2007
RJTV 29/2nd Avenue Everybody's Watching 2008
RJTV 29/2nd Avenue We make TV worth watching. 2008-2009
RJTV 29/2nd Avenue You're on 2nd.Avenue on RJTV! 2009
RJTV 29/2nd Avenue The channel for Today's Urbanite 2009-2012
RJTV 29/2nd Avenue A Dash of Life 2012–2014
RJTV 29/2nd Avenue Women First 2014–present

2nd Avenue Programs[edit]

Note: Two shows from RJTV will continue to air (Thank God It's RJ Live! and RJ Sunday Jam).[3]

RJTV Previous Programs[edit]

RJTV stations nationwide[edit]

See also[edit]

References[edit]

External links[edit]