Dabur
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| Type | Public (NSE, BSE) |
|---|---|
| Founded | 1884 |
| Founder(s) | Dr. S K Burman |
| Headquarters | Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India |
| Area served | Worldwide |
| Key people | Dr. Anand Burman Chairman Mr. Amit Burman Vice-Chairman Mr. Sunil Duggal CEO |
| Industry | Health Care, Food |
| Products | Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real |
| Net income | (INR) 425 Crore (2008-09) |
| Total assets | (INR) 559 crore (2008-09) |
| Employees | 3000 (Approx.) [1] |
| Divisions | Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE), and Jaquline Inc. (USA). |
| Subsidiaries | Dabur International, [Fem Care Pharma], [newu] |
| Website | Dabur.com |
Dabur (Devnagri:डाबर ) derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer. Dabur's Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body conditions-from common cold to chronic paralysis.
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[edit] History
The story of Dabur goes back to 1884, to a young doctor armed with a degree in medicine and a burning desire to serve mankind. This young man, Dr. S. K. Burman, laid the foundations of what is today known as Dabur India Limited. The brand name Dabur is derived from the words 'Da' for ‘Daktar’ or ‘Doctor’ and 'bur' from Burman. From those humble beginnings, the company has grown into India's leading manufacturer of consumer healthcare, personal care and food products. Over its 125 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella name for a variety of products, ranging from hair care to honey, Dabur has consistently ranked among India’s top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause anyone slightest of harm. The trust levels that this brand enjoys are phenomenally high.
[edit] Pharmacy Company
Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover of approximately US$ 600 Million (Rs. 2,834 Crore) & Market Capitalisation of over US$ 2.2 Billion (Rs 10,000 Crore), with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers.
Dabur is an investor friendly brand as its financial performance shows. The company's growth rate rose from 10% to 40%. The expected growth rate for two years was two-fold. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). There’s a great sense of responsibility for investors’ funds on view. This is a direct extension of Dabur’s philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall.
The company, through Dabur Pharma Ltd. does toxicology tests and markets ayurvedic medicines in a scientific manner. They have researched new medicines which will find use in O.T. all over the country therein opening a new market.
Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category.
[edit] Events
| Year: | Event: |
|---|---|
| 1884 | Dr. S K Burman lays the foundation of what is today known as Dabur India Limited. Starting from a small shop in Calcutta, he began a direct mailing system to send his medicines to even the smallest of villages in Bengal. |
| 1896 | As the demand for Dabur products grows Dr. Burman feels the need for mass production of some of his medicines. He sets up a small manufacturing plant at Garhia near Calcutta |
| Early 1900’s | The next generation of Burmans take a conscious decision to enter the Ayurvedic medicines market, as they believe that it is only through Ayurveda that the healthcare needs of poor Indians can be met. |
| 1919 | The search for processes to suit mass production of Ayurvedic medicines without compromising on basic Ayurvedic principles leads to the setting up of the first Research & Development laboratory at Dabur. This initiates a painstaking study of Ayurvedic medicines as mentioned in age-old scriptures, their manufacturing processes and how to utilize modern equipment to manufacture these medicines without reducing the efficacy of these drugs |
| 1920 | A manufacturing facility for Ayurvedic Medicines is set up at Narendrapur and Daburgram. Dabur expands its distribution network to Bihar and the northeast. |
| 1936 | Dabur India (Dr. S K Burman) Pvt. Limited is incorporated. |
| 1940 | Dabur diversifies into personal care products with the launch of its Dabur Amla Hair Oil. This perfumed heavy hair oil catches the imagination of the common man and film stars alike and becomes the largest hair oil brand in India. |
| 1949 | Dabur Chyawanprash is launched in a tin pack and becomes the first branded Chyawanprash of India. |
| 1956 | Dabur buys its first computer. Accounts and stock keeping are one of first operations to be computerized. |
| 1970 | Dabur expands its personal care portfolio by adding oral care products. Dabur Lal Dant Manjan is launched and captures the Indian rural market. |
| 1972 | Dabur shifts base to Delhi from Calcutta. Starts production from a hired manufacturing facility at Faridabad. |
| 1978 | Dabur launches the Hajmola tablet. This is the first time that a classical Ayurvedic medicine is branded -from Shudhabardhak bati to Hajmola tablet. |
| 1979 | The Dabur Research Foundation (DRF), an independent company, is set up to spearhead Dabur's multi-faceted research. |
| 1979 | Commercial production starts at Sahibabad. This is one of the largest and most modern production facilities for Ayurvedic medicines in India at that time (and even at this time also). |
| 1984 | The Dabur brand turns 100 but is young enough to experiment with new offerings in the market. |
| 1986 | Dabur becomes a public limited company through reverse merger with Vidogum Limited, and is re-christened Dabur India Limited. |
| 1989 | Hajmola Candy is launched and captures the imagination of children and establishes a large market share |
| 1992 | Dabur enters into a joint venture with Agrolimen of Spain for manufacturing and marketing confectionery items such as bubble gums in India. |
| 1993 | Dabur sets up the oncology formulation plant at Baddi, Himachal Pradesh. |
| 1994 | Dabur India Limited comes out with its first public issue. The Rs.10 share is issued at a premium of Rs.85 per share. The issue is oversubscribed 21 times. |
| 1994 | Dabur reorganizes its business with sales and marketing operations being divided into 3 separate divisions. |
| 1994 | Dabur enters the oncology (anti-cancer) market with the launch of Intaxel (Paclitaxel). Dabur becomes only the second company in the world to launch this product. The Dabur Research Foundation develops the unique eco-friendly process of extracting the drug from the leaves of the Asian Yew tree. |
| 1995 | Dabur enters into a joint venture with Osem of Israel for food and Bongrain of France for cheese and other dairy products |
| 1996 | Dabur launches Real Fruit Juice which heralds the company's entry into the processed foods market. |
| 1997 | The Foods division is created, comprising of Real Fruit Juice and Hommade cooking pastes to form the core of this division's product portfolio. |
| 1997 | Project STARS (Strive To Achieve Record Successes) is initiated by the company to achieve accelerated growth in the coming years. The scope of this project is strategic, structural and operational changes to enable efficiencies and improve growth rates. |
| 1999-2000 | Dabur achieves the Rs.1000 Crore turnover mark |
[edit] Expansion and investments
- Dabur has major expansion plans for overseas market and considering acquisitions and alliances outside India as it aims to increase its foreign sales from 11.4% to 15% in the next four years.
- Dabur will be investing Rs 100 crore for processing and procurement to compete with Pepsi's Tropicana and other juice brands.
Dabur is the co-owner of the IPL team Kings XI Punjab.
[edit] References
[edit] External links
- Dabur India Ltd. Official website
- Dabur India unveiled the brand name - new-u - for its H&B Stores
- Sustainable Development Society (Sundesh)
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