Dada Entertainment

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Dada Entertainment, a joint venture between Dada USA, Inc. and Sony Music, is a digital and mobile entertainment service. Formed in October 2007 and based in New York City, Dada Entertainment was the first company to offer both ringtones and DRM-free full-length MP3s for mobile devices and personal computers paid via the mobile phone.

Dada Entertainment operates an online music store. Competitors include Thumbplay, Jamster, Rhapsody's and Amazon.


A direct-to-consumer entertainment service, Dada Entertainment offers music content, including audio and video clips, ringtones, images and mobile games. Its assets include Dada’s mobile club,, Upoc (mobile community) and Sony Music Box (BREW application live on Verizon Wireless, Alltel and U.S. Cellular).[edit]

Dada Entertainment's online music store ( members can download DRM-free music that works on any web or mobile device (PC, MP3 players, cell-phones) as part of a monthly mobile subscription[citation needed].

The music catalog spans all genres[citation needed] and includes full-track songs in a high bit rate (256 kbit/s) MP3 DRM-free format as well as ringtones. The website also contains a social networking platform.


Launched in 1999 and distributed by Dada in the U.S. market since 2006, Upoc was the first[citation needed] company to offer mobile chat groups.

Upoc allows users to share text, picture (MMS) and voice messages among groups of people. Members create chat groups for their friends and family and then can send a single message for everyone to receive simultaneously. Upoc also offers a social networking service where members can browse groups (and member profiles) that reflect their interests. Top groups historically include fans of hip-hop and rap.

In October 2007, Upoc released the beta version of a web service called Up2 which allows users to broadcast themselves through micro-post and to receive updates (up to 140 characters) from people whom they are interested in connecting.[citation needed]

Upoc has suffered since being taken over by Dada. Many longtime users have left due to issues with messages being slow or unposted, the inability of group owners to accept join requests (receiving a message instead that they have joined their own group), and group settings being randomly set to "public" without group owners permission, resulting in unwanted people on private groups.[citation needed]


openDada, a program intended to ease the API process for its partners and affiliates, was launched by Dada in June 2008. The site integrates Dada Entertainment’s content catalog with partner websites, making it easier for these sites to get their partnerships off the ground.

Joint Venture Companies[edit]

Dada s.P.a. is an international provider of web and mobile community and entertainment services to 12 million people in over 40 countries of the world. Dada is listed on the Italian Stock Exchange (MTAX STAR: DA.MI) and has among its shareholders Dada’s management and founders, with about 12.4%, and the RCS MediaGroup, with approximately 46.9% of the share capital. 570 people currently work at Dada’s offices in Florence, Milan, Bergamo, New York, Barcelona, London, Worcester, Beijing, San Paulo and Rio de Janeiro.

Sony Music Entertainment is a global recorded music joint venture with a roster of current artists that includes both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history[citation needed].


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