Dads and Daughters
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Dads and Daughters was a USA-based lobbying group that worked to remove media stereotypes that negatively typecast fathers and girls. In 1999, Joe Kelly and Michael Kieschnick founded the group, which ceased operations in 2008.
In 2004, Dads and Daughters successfully lobbied Verizon Communications to remove an advertisement depicting a computer-illiterate father being reproved by his precocious daughter and scolding wife. Concerning the advertisement, Kelly said, "It's reflective of some deeply entrenched cultural attitudes -- that fathers are second-class parents. . . . To operate from the assumption that dad is a dolt is harmful to fathers, harmful to children, and harmful to mothers."