Dagbladet Børsen

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Dagbladet Børsen
Børsen logo.png
Type Newspaper
Format Compact
Owner(s) Bonnier
Publisher Dagbladet Børsen A/S
Editor Anders Krab-Johansen
Founded 1896; 119 years ago (1896)
Political alignment Liberal
Language Danish
Headquarters Copenhagen, Denmark
Circulation 57,144 (second half of 2013)
Website borsen.dk

Børsen (full name: Dagbladet Børsen) is a Danish newspaper specialising in business news published in Denmark.

History and profile[edit]

Børsen was founded in 1896[1] by merchant and editor Theodor Hans Carsten Green.[2][3] In 1899, it was changed into a newspaper with a particular focus on business and stock exchange content. From then and until 1909, Børsen was also formally associated with Grosserer-Societetet (en: The Merchant Society). In 1970 the paper became a full business paper following the success of the Swedish business magazine Veckans Affärer.[3]

In 1969 the majority shareholder became the Swedish Bonnier Group.[4] The publishing house changed its name to Forlaget Børsen Ltd. In 1970, the paper was reorganized to almost exclusively feature business news, resulting in an improved net circulation.[2] Børsen is published on weekdays[1][5] and is based in Copenhagen.[4]

Børsen has no political affiliation, but it supports the free market economy and private business as well as worldwide trade.[6] The paper publishes a list, Børsen Guld.[7]


In 1948 the circulation of Børsen was 8,400 copies.[5] It was 7,413 copies in 1960 and 6,934 copies in 1970.[5] The paper had a circulation of 31,414 copies in 1980 and 42,933 copies in 1990.[5]

Børsen had a circulation of 53,000 copies in the first quarter of 2000, making it one of the top 20 newspapers in the country.[8] It became 52,544 copies in 2012.[5] The circulation of the paper was 60,000 copies in 2002.[9] It was 62,000 copies in 2003[10] and 67,000 copies in 2004.[11] In 2005, its coverage reached 236,000 people with a total coverage of 570,000 people when its website and accompanying magazines were included.[12] The same year its circulation was 68,900 copies.[1]

The circulation of Børsen was 70,503 copies in 2006[13] and 71,419 copies in 2007.[14] The paper had a circulation of 72,086 copies in 2008 and 72,490 copies in 2009.[15] It was 72,868 copies in 2010 and 66,639 copies in 2011.[15] The net circulation per issue was 57,144 copies in the second half of 2013.[16]


Since 1 March 1993 the newspaper has stood out by its use of salmon-pink paper, an intentional reference to the British Financial Times. As of 2011, the newspaper was redesigned, incorporating salmon-pink further by also using the color across all platforms.[17] Magenta was also chosen as a signal color, PT Serif as the primary typeface, and the logo was replaced by a new, hand-drawn one made by the Danish designer Jan Andersen.[18]


  1. ^ a b c "Factsheet Denmark". Ministry of Foreign Affairs of Denmark. January 2007. Retrieved 24 November 2014. 
  2. ^ a b Den Store Danske – Børsen
  3. ^ a b Peter Kjær; Tore Slaatta (2007). Mediating Business: The Expansion of Business Journalism. Copenhagen Business School Press DK. p. 40. ISBN 978-87-630-0199-1. Retrieved 14 November 2014. 
  4. ^ a b "Dagbladet Børsen". Bonnier Group. Retrieved 11 November 2014. 
  5. ^ a b c d e Peter Kjær (2005). "The evolution of business news in Denmark 1960-2000: context and content". Copenhagen Business School Working Papers (16). Retrieved 24 March 2015. 
  6. ^ Adam Lindgreen (2004). "The design, implementation and monitoring of a CRM programme: a case study". Marketing Intelligence & Planning 22 (2). Retrieved 29 December 2014. 
  7. ^ Charles J. Fombrun (2007). "List of Lists: A Compilation of International Corporate Reputation Ratings". Corporate Reputation Review 10 (2): 144–153. Retrieved 30 December 2014. 
  8. ^ "The 20 largest daily newspapers 2000". Danmarks Statistik. Retrieved 15 February 2015. 
  9. ^ "World Press Trends 2003". World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015. 
  10. ^ "World Press Trends". Paris: World Association of Newspapers. 2004. Retrieved 8 February 2015. 
  11. ^ "Media pluralism in the Member States of the European Union". Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015. 
  12. ^ Børsen - Mediepræsentation 2005 (PDF)
  13. ^ "Top ten daily newspapers by circulation 2006". Nordicom. Retrieved 8 March 2015. 
  14. ^ "The Nordic Media Market". Nordicom. 2009. Retrieved 7 March 2015. 
  15. ^ a b "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Retrieved 5 December 2014. 
  16. ^ Dansk Oplagskontrol – Børsen, Second half of 2013 (PDF)
  17. ^ Anders Krab: Vi elsker pink, 28 September 2011
  18. ^ Redesign of financial newspaper, Jan Andersen on Behance

External links[edit]