Daily active users

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Daily active users (DAU) is one of the ways used for measuring success of an internet product, e.g., online social games.[1] DAU measures "stickiness" of an online product – how many unique users visit the site daily? Usually the only requirement for a user to be considered "active" is that they somehow view or engage with the product. Examples of this type of usage would range from visiting the splash page of a game or commenting on a post by the game's Facebook page, to actually playing the game itself.[2] The monthly aggregate of DAU is monthly active users (MAU).


  1. ^ Pishevar, Shervin. ""Network DAU": A New Metric for Social Gaming 2.0". Founder and CEO of Social Gaming Network. Inside Social Games (ISG). Retrieved 25 September 2008. 
  2. ^ Seif El-Nasr, Magy; Drachen, Anders; Canossa, Alessandro (March 30, 2013). Game Analytics: Maximizing the Value of Player Data. Springer. pp. 56–57. ISBN 978-1-4471-4769-5. 

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