Dailymotion

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Dailymotion SA
Dailymotion logo.svg
Type Subsidiary
Founded March 15, 2005
Headquarters Paris, 140 boulevard Malesherbes, 17th arrondissement, France
Key people Cédric Tournay, CEO
Benjamin Bejbaum, Co-founder
Olivier Poitrey, Co-Founder & CTO
Martin Rogard, COO
Giuseppe de Martino, SVP & General Counsel
Owner Orange S.A.
Employees 165 (November 2012)
Slogan(s) Regarder, publier, partager (Watch, publish, share)
Website dailymotion.com
Alexa rank Increase 92 (May 2013)[1]
Type of site Video hosting service
Advertising contextual & video ads
Registration Optional
(required to upload/comment)
Available in 35 Countries and 18 languages
Launched March 15, 2005
Current status Active
Former head office in Paris
Head office : 140 boulevard Malesherbes in Paris

Dailymotion is a video-sharing website on which users can upload, watch and share videos. It is one of the biggest video platforms in the world, offering a mix of content from users, independent creators and premium partners.[2] Dailymotion is available all around the world, in 18 different languages and 35 localized versions featuring local home pages and local content.[3]

History[edit]

In March 2005, Benjamin Bejbaum and Olivier Poitrey founded the Dailymotion website from the living room of Poitrey's apartment in Paris. Six individuals pooled together €6,000 ($9,271 USD) to start the business.[4] In September 2006, Dailymotion raised funds in collaboration with Atlas Ventures and Partech International. They raised 7 million Euros which was considered to be the most funds raised in 2006 from the French Web 2.0. In October 2009, The French government invested into Dailymotion through the use of the Strategic Investment Fund. On January 25, 2011, Orange acquired a 49% stake in Dailymotion for €62 million (hence valuing the company at €120 million).[5]

On 10 January 2013 Orange bought the remaining 51% for €61 million.[6] On or about 2 May 2013, the French Government blocked Yahoo's acquisition of a majority stake in Dailymotion.[7]

On 25 February 2014, Orange revealed it was in discussions with Microsoft about a deal that could see Dailymotion extend into the U.S. market. In an interview with a local television station in Barcelona Stephane Richard, CEO of Orange, said there was "great hope" an agreement would be reached. Any deal would see Orange retain majority ownership of Dailymotion. Richard said his company was in talks with other potential partners as well with a view to expanding Dailymotion's international appeal, but said discussions with others were more in relation to content.[8]

Global locations[edit]

The head office is located in the Immeuble Horizons 17 in the 17th arrondissement of Paris.[9][10] It was inaugurated by CBRE Investors. The 10 story and 3 basement building has 6,000 square metres (65,000 sq ft) of space, with 5,000 square metres (54,000 sq ft) occupied by offices.[9] Previously the company was headquartered in the 18th arrondissement.[11]

Dailymotion began expanding its physical presence internationally in 2008, when the company opened its office in London. Since then, Dailymotion offices have been opened in New York City (2009), San Francisco (2011), and Tokyo (2013).

Background[edit]

Dailymotion allows users to browse and upload videos by searching tags, channels, or user-created groups. The search system also introduces results based on other users' searches. The maximum size of a video file is 4 GB. The length of the video files is also limited to 60 minutes, except for motionmakers and Official Users.

In 2005, Dailymotion offered users simple functionalities such as: video upload (from file or webcam), a video player (using flash) and a browsing system (sorted by channels, user-created groups and tags)

In 2006, Dailymotion added new functions: users could follow and recommend videos to other users, subscribe to channels, add friends, etc. Dailymotion also optimized sharing options: with the embedded player, users could integrate easily videos on their own sites or blogs. Video statistics were added, number of views being showcased on top of the video, allowing users to know which videos were the most popular. Dailymotion developed advertising on the website (display, web banners).

In 2007, a "Fingerprinting" program was launched with AudibleMagic, to counter copyright violation. The program scans the soundtracks of the videos and automatically recognizes copyrights. High Quality (640x480) became available for all users and Dailymotion created different user status: motionmakers (creative users who create original contents) and Official Users (professionals, brands who want to broadcast videos). In 2007 the first web app was also launched on iPhone and on "wap SFR" in France. Videos uploaded by users to Dailymotion used to be (until 2008, see below) converted to the VP6 format at a resolution of 320×240. Audio on Dailymotion videos used to be encoded as MP3 at 96 kbit/s in stereo. The partnership gave Dailymotion the financial backing it needed to upgrade its servers to handle High Definition video and showcase its motionmaker videos.

Dailymotion started its international expansion in 2008. The website was launched in many languages and its content was located by countries. The Home Page was optimized, High Definition (720p) and subtitles appeared on the player. "Dailymotion Kids" was launched: a channel dedicated to children with special content, a dedicated look & feel, and parental control. In February 2008, HD quality was made available to motionmaker users. In October 2008, HD quality was made available to regular users.

In 2009, Dailymotion left its homemade PHP framework to use Symfony. The mobile was also updated to make it compatible with more telecoms and specific apps were developed for iPhone. The player was optimized in HTML5 for motion-makers and Official Users and in 16:9 for all users. The "Fingerprinting" program started to recognize video in addition to audio. "Facebook connect" made account creation easier for users and search engine was optimized. The Dailymotion Publisher Network (DPN) was launched, this program enables the sharing advertising revenue for websites which use Dailymotion's videos. In May 2009 Dailymotion announced that it would make its videos available using the HTML5 video element using an Ogg video format.

Two new functionalities on Dailymotion in 2010: Quicklists and Contests - Quicklists is a simple way to browse videos and choose to watch now or later. On a contest page, all users can post their videos and try to win a prize. Dailymotion launched its white label video program called "Dailymotion Cloud" in October 2010.

In 2011, Dailymotion initiated a live tool for Official User. The player was also optimized, integrating the Adobe Auditude-program for advertising and Full HD resolution (1080p). Dailymotion also tested 3D via a dedicated player. "Facebook Video Tab" boosted the social strategy of Dailymotion. They also worked on apps for Xbox 360, Smart TV and Android. They launched the OpenVOD (video-on-demand) program in the end of 2011. With Open VoD, content creators can sell their programs, and choose the price, format, player, and promotion, as well as access their stats. They can broadcast on the Dailymotion website as well as on apps (through tablets, smartphones, and connected devices) and anywhere on the web.

The "Dailymotion Mass Uploader" was launched in 2012. Based on Adobe AIR technology, it allows users to upload several videos simultaneously. In February Dailymotion and Facebook started a partnership to launch "Open Graph Watch", a program which allows an automatic sharing for logged-users. A new system of tags and a new Home Page appeared as well.

Blocking of Dailymotion[edit]

Dailymotion was banned in India in May 2012.[12] On June 22, 2012, India unblocked access to video and file sharing sites including Dailymotion. The Madras High Court changed its earlier order explaining that only specific URLs carrying pirated content should be blocked, not entire websites.[13]

Dailymotion has been banned in Kazakhstan since August 2011.[14]

See also[edit]

References[edit]

  1. ^ "Dailymotion.com Site Info". Alexa Internet. Retrieved 2012-12-18. 
  2. ^ https://www.facebook.com/dailymotion/info
  3. ^ http://www.dailymotion.com/us/about
  4. ^ Carvajal, Doreen. "Taking on the Godzilla of video-sharing sites. " The New York Times. Friday 21 March 2008. Retrieved 4 May 2011.
  5. ^ "Confirmed: Orange acquires 49% of DailyMotion for €59 million, rest to follow". 
  6. ^ "Orange Acquired Dailymotion For $168 Million By Buying Out Remaining 51% Stake". Tech Crunch. Retrieved 26 February 2014. 
  7. ^ Petroff, Alanna (May 2, 2013). "France blocks Yahoo bid for video site". Photo: Chip Somodevilla/Getty Images. CNN. Archived from the original on March 31, 2014. Retrieved March 31, 2014. 
  8. ^ "Microsoft and Orange in alliance talks over Dailymotion". International Technology. Retrieved 26 February 2014. 
  9. ^ a b Giusti, Nathalie. "Inauguration du 140 boulevard Malesherbes" (Archive). Le Nouvel Observateur. 27 July 2012. Retrieved 24 May 2014. "Hier soir s’est tenue l’inauguration de l’immeuble Horizons 17, au 140 boulevard Malesherbes. L’immeuble, entièrement rénové par CBRE Investors et en cours de commercialisation, comporte 6 000 m² au total, dont 5 000 m² de bureaux, le tout réparti sur 10 étages et 3 sous-sols."
  10. ^ "About" (Archive). Dailymotion. Retrieved 24 May 2014.
  11. ^ "About us." Dailymotion. Retrieved 5 January 2010. "Registered office: 49/51 rue Ganneron, 75018 Paris."
  12. ^ TNN May 18, 2012, 03.55AM IST (2012-05-18). "Video sharing sites blocked on court order - Times Of India". Articles. The Times of India. The Times of India. Retrieved 2012-09-07. 
  13. ^ "BBC News - India unblocks The Pirate Bay and other sharing sites". BBC. 2012-06-22. Retrieved 2012-09-07. 
  14. ^ "Сокращенное решение Сарыаркинского районного суда города Астаны от 8 августа 2011 года № 2-4780/2011". zakon.kz. 2011-08-11. Retrieved 2012-11-27. 

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