|Foundation date||March 15, 2005|
|Headquarters||Paris, 140 boulevard Malesherbes, 17th arrondissement, France|
|Key people||Cédric Tournay, CEO
Benjamin Bejbaum, Co-founder
Olivier Poitrey, Co-Founder & CTO
Martin Rogard, EVP Global Content
Giuseppe de Martino, SVP & General Counsel
|Employees||165 (November 2012)|
|Slogan(s)||Regarder, publier, partager (Watch, publish, share)|
|Alexa rank||95 (December 2012[update])|
|Type of site||Video hosting service|
|Advertising||contextual & video ads|
(required to upload/comment)
|Available in||34 Countries and 16 languages|
|Launched||March 15, 2005|
In March 2005, Benjamin Bejbaum and Olivier Poitrey founded the Dailymotion website from the living room of Poitrey's apartment in Paris. Six individuals pooled together €6,000 ($9,271 USD) to start the business. In September 2006, Dailymotion raised funds in collaboration with Atlas Ventures and Partech International. They raised 7 million Euros which was considered to be the most funds raised in 2006 from the French Web 2.0. In October 2009, The French government invested into Dailymotion through the use of the Strategic Investment Fund. On January 25, 2011, France Telecom's Orange acquired a 49% stake in Dailymotion for €62 million (hence valuing the company at €120 million).
According to Les Échos, Orange is considering acquiring the remaining 51% of the company to fully own Dailymotion. This potential buyout cannot exceed €72 million, and the transaction date would have occurred during the first quarter of 2013.
Dailymotion began expanding its physical presence internationally in 2008, when the company opened its office in London. Since then, Dailymotion offices have been opened in New York City (2009) and in San Francisco (2011).
Dailymotion allows users to browse and upload videos by searching tags, channels, or user-created groups. The search system also introduces results based on other users' searches. The maximum size of a video file is 4 GB. The length of the video files is also limited to 60 minutes, except for motionmakers and Official Users.
In 2005, Dailymotion offered users simple functionalities such as: video upload (from file or webcam), a video player (using flash) and a browsing system (sorted by channels, user-created groups and tags)
In 2006, Dailymotion added new functions: users could follow and recommend videos to other users, subscribe to channels, add friends, etc. Dailymotion also optimized sharing options: with the embedded player, users could integrate easily videos on their own sites or blogs. Video statistics were added, number of views being showcased on top of the video, allowing users to know which videos were the most popular.
Dailymotion developed advertising on the website (display, web banners).
In 2007, a "Fingerprinting" program was launched with AudibleMagic, to counter copyright violation. The program scans the soundtracks of the videos and automatically recognizes copyrights.
High Quality (640x480) became available for all users and Dailymotion created different user status: motionmakers (creative users who create original contents) and Official Users (professionals, brands who want to broadcast videos). In 2007 the first web app was also launched on iPhone and on "wap SFR" in France.
Videos uploaded by users to Dailymotion used to be (until 2008, see below) converted to the VP6 format at a resolution of 320×240. Audio on Dailymotion videos used to be encoded as MP3 at 96 kbit/s in stereo.
The partnership gave Dailymotion the financial backing it needed to upgrade its servers to handle High Definition video and showcase its motionmaker videos.
Dailymotion started its international expansion in 2008. The website was launched in many languages and its content was located by countries. The Home Page was optimized, High Definition (720p) and subtitles appeared on the player. "Dailymotion Kids" was launched: a channel dedicated to children with special content, a dedicated look & feel, and parental control.
In February 2008, HD quality was made available to motionmaker users. In October 2008, HD quality was made available to regular users.
"Facebook connect" made account creation easier for users and search engine was optimized.
The Dailymotion Publisher Network (DPN) was launched, this program enables the sharing advertising revenue for websites which use Dailymotion's videos.
Two new functionalities on Dailymotion in 2010: Quicklists and Contests - Quicklists is a simple way to browse videos and choose to watch now or later. On a contest page, all users can post their videos and try to win a prize.
Dailymotion launched its white label video program called "Dailymotion Cloud" in October 2010.
Dailymotion also tested 3D via a dedicated player. "Facebook Video Tab" boosted the social strategy of Dailymotion. They also worked on apps for Xbox 360, Smart TV and Android. They launched the OpenVOD program in the end of 2011.
The "Dailymotion Mass Uploader" was launched in 2012. Based on Adobe AIR technology, it allows users to upload several videos simultaneously. In February Dailymotion and Facebook started a partnership to launch "Open Graph Watch", a program which allows an automatic sharing for logged-users. A new system of tags and a new Home Page appeared as well.
Motionmaker and Official User
Motionmaker is a group for the original content creators. Official User is a group for the official content producers, such as record labels, film studios, news media, television channels, sports associations and political parties.
A motion maker or an Official User can:
- Customize his or her profile
- Upload videos of unlimited length
- Upload Full HD quality videos (1920*1080p), whereas regular users are limited to Half HD (1280*720p)
- Benefit from an increased visibility
- Have an Official Content/Creative Content overlay affixed to his or her video thumbnails
In October 2010 Dailymotion Cloud was launched as a white label video hosting service to use excess bandwidth and existing resources. As of November 2011, Dailymotion Cloud had 2,500 customers but had not achieved its turnover targets. As a multi-format broadcasting solution, Dailymotion Cloud allows videos to be encoded in formats suitable for devices like computers, tablets, connected TVs or smartphones.
Dailymotion Publisher Network
Launched in 2011, Dailymotion Publisher Network ("DPN") is a solution in which Dailymotion offers its partners the ability to share advertising revenue. DPN is a solution for publishers to simultaneously earn advertising revenue, enrich online content and boost audience's engagement.
Open VoD is the Video on Demand program of Dailymotion. With Open VoD, content creators can sell their programs, and choose the price, format, player, and promotion, as well as access their stats. They can broadcast on the Dailymotion website as well as on apps (through tablets, smartphones, and connected devices) and anywhere on the web.
With the help of Audible Magic, Dailymotion implemented an acoustic fingerprinting system that can detect copyrighted videos and prevent their publication. Dailymotion is also the first video sharing website to implement a video fingerprinting solution supplied by INA.[clarification needed]
Blocking of Dailymotion
Dailymotion was banned in India in May 2012. On June 22, 2012, India unblocked access to video & file sharing sites including Dailymotion. The Madras High Court changed its earlier censorship order explaining that only specific URLs carrying pirated content should be blocked, not entire websites.
Dailymotion has been banned in Kazakhstan since August 2011.
- "Dailymotion.com Site Info". Alexa Internet. Retrieved 2012-12-18.
- "Dailymotion closes partnership with blinkx as it looks back at 2012 and prepares 2013". December 18, 2012.
- Carvajal, Doreen. "Taking on the Godzilla of video-sharing sites. " The New York Times. Friday 21 March 2008. Retrieved on 4 May 2011.
- "Confirmed: Orange acquires 49% of DailyMotion for €59 million, rest to follow". http://techcrunch.com. Retrieved 2011-01-25.
- "Orange sur le point d'acquérir la totalité de Dailymotion". 01net.com. Retrieved 2012-09-07.
- "DailyMotion Launches Cloud Video Streaming Platform". 2012-07-18.
- TNN May 18, 2012, 03.55AM IST (2012-05-18). "Video sharing sites blocked on court order - Times Of India". Articles. timesofindia. indiatimes.com. Retrieved 2012-09-07.
- "BBC News - India unblocks The Pirate Bay and other sharing sites". Bbc.co.uk. 2012-06-22. Retrieved 2012-09-07.
- "Сокращенное решение Сарыаркинского районного суда города Астаны от 8 августа 2011 года № 2-4780/2011". zakon.kz. 2011-08-11. Retrieved 2012-11-27.
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