Cadbury Dairy Milk

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Cadbury Dairy Milk
Type	Confectionery
Country of origin	United Kingdom
Introduced	1905
Related brands	Cadbury products
Markets	Worldwide

Cadbury Dairy Milk is a brand of chocolate bar, that is made by Cadbury UK and is sold in several countries around the world and went on sale in 1905.

Contents 1 Overview 1.1 2003 relaunch 1.2 Production 1.3 2009 relaunch of individual brands 1.4 Fairtrade 2 Advertising 3 Recalls 4 Varieties 4.1 United Kingdom 4.1.1 Current 4.1.2 Former 4.2 Ireland 4.3 Australia and New Zealand 4.4 Canada 5 References 6 External links

[edit] Overview

[edit] 2003 relaunch

In 2003 Cadbury made Dairy Milk into an family brand by taking existing brands - Caramel, Wispa, Fruit & Nut, and Whole Nut - and marketing them as Dairy Milk sub-brands; for example Wispa was phased out and replaced by "Dairy Milk Bubbly". At this time the entire Cadbury Dairy Milk range was given a packaging revamp (along with all other Cadbury brands) incorporating a new "swirl" around the Cadbury signature logo; the company name had also recently been changed from "Cadbury's" to "Cadbury". By 2006 there were fifteen Dairy Milk sub-brands produced in the UK, including Shortcake Biscuit, Wafer, Orange Chips, Mint Chips, Crispies and Creme Egg. In the subsequent two years, however, the majority of these new sub-brands proved unsuccessful and were discontinued. In 2008 "Apricot Crumble Crunch" and "Cranberry and Granola" were released as new Dairy Milk variants.

[edit] Production

Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland. Dairy Milk itself is also manufactured in France and these products are sold in the UK. In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g "Wafer" bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.^{[citation needed]} Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter with vegetable fat to be called chocolate.

[edit] 2009 relaunch of individual brands

Following a trial in October 2007, the "Cadbury Wispa" brand was re-introduced in the UK and the Republic of Ireland. Due to a positive response, Wispa is again available on a permanent basis, replacing the Dairy Milk Bubbly brand which had been introduced in 2003.

In Spring 2009, following the success of the Wispa relaunch as an individual product brand, Cadbury Dairy Milk Caramel was relaunched, with the "Caramel" name re-emphasised as the main on-pack brand, and the "Dairy Milk" brand de-emphasised. The iconic "Caramel bunny" was re-introduced during this period with the slogan "Still got it". The rest of the Cadbury range is slowly being revamped with new or refreshed packaging as part of this reduction in emphasis on the Dairy Milk brand and the reintroduction of individual product brands. Simultaneously, Cadbury have also introduced a new look Dairy Milk logo and reintroduced the gold "Cadbury" logo, reminiscent of the logo prior to the "swirled" Cadbury logo of 2003.

In June 2009 Cadbury launched the "Cadbury Dairy Milk Bar and a Half" range as a replacement to the Cadbury Dairy Milk "8 chunk" across several Dairy Milk variants. The concept is that the bar is to be more "portionable", so parts of the bar can be "saved for later" although the bar is the same as the old 8 chunk but with new variants: Fruit and Nut and Whole Nut.

[edit] Fairtrade

On 4 March 2009, Cadbury announced it would secure Fairtrade accreditation for Dairy Milk products sold in the UK by autumn 2009, with tentative plans for international markets in the near future. The progress of obtaining Fairtrade certification is being covered on a blog edited by Cadbury.

[edit] Advertising

Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.

A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir.

On 9 March 1976, American singer Neil Diamond performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008.

In 2004, Cadbury's started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.

In 2005, Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.

In 2007, Cadbury's launched a new advertising campaign entitled Gorilla, from a new in-house production company called "A Glass And A Half Full Productions" ^[1]. The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In The Air Tonight". ^[2]. It is supposed to relate the joy of playing drums to that of eating a chocolate bar.^[3] The advert has now become extremely popular with over two million views on Youtube, and put the Phil Collins hit back into the UK charts.

On 28 March 2008^[4], the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a Mexican airport racing to the tune of Queen's "Don't Stop Me Now". The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.^[5]

On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008^[6]

In January 2009, another new advert was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.^[7]

[edit] Recalls

Cadbury was fined £1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at Marlbrook factory, near Leominster in Herefordshire). They spent a further £30 million decontaminating the factory.^[8]

On September 14, 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Keynsham factory, Keynsham resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars.

[edit] Varieties

[edit] United Kingdom

[edit] Current

• Cadbury Dairy Milk (launched 1905)
• Cadbury Dairy Milk Caramel (launched 1976 as Cadbury Caramel, rebranded Cadbury Dairy Milk Caramel in 2003)
• Cadbury Dairy Milk Fruit & Nut - almonds and raisins (launched 1928)
• Cadbury Dairy Milk Whole Nut - hazelnuts (launched 1933)
• Cadbury Dairy Milk Double Choc (launched 2007)
• Cadbury Dairy Milk Turkish delight (large block launched 2003, 49g bar launched 2006)
• Cadbury Dairy Milk with Crunchie Bits (launched 2003, only available in a larger block)
• Cadbury Dairy Milk Apricot Crumble Crunch (launched 2008)
• Cadbury Dairy Milk Cranberry and Granola (launched 2008)
• Cadbury Dairy Milk Bubbly (launched 2003,only available in larger block)

[edit] Former

• Cadbury Dairy Milk Orange - orange flavoured
• Cadbury Dairy Milk Mint Chips (launched 2004, until 2008)
• Cadbury Dairy Milk Orange Chips (launched 2005)
• Cadbury Dairy Milk Shortcake Biscuit (launched 2001)
• Cadbury Dairy Milk with Creme Egg (launched 2006, replaced by Creme Egg Twisted in 2008)
• Cadbury Dairy Milk Crispies - rice crispies (launched 2003)
• Cadbury Dairy Milk Almond & Honey (launched 2005, as large block only)
• Cadbury Dairy Milk Tasters^[9]
• Cadbury Dairy Milk Wafer (launched 2004)

Many of these varieties were available before their recent mainstream releases. They can be found, alongside other exotic varieties, in speciality Cadbury shops.

[edit] Ireland

• Cadbury Dairy Milk
• Cadbury Dairy Milk Caramel
• Cadbury Dairy Milk Fruit & Nut - almonds and raisins
• Cadbury Dairy Milk Whole Nut - hazelnuts
• Cadbury Dairy Milk Double Choc
• Cadbury Dairy Milk Tiffin - biscuits and raisins
• Cadbury Dairy Milk Coconut Rough
• Cadbury Dairy Milk Turkish - Turkish delight
• Cadbury Dairy Milk Mint Crisp
• Cadbury Dairy Milk Golden Crisp - Crunchie pieces

[edit] Australia and New Zealand

• Cadbury Dairy Milk
• Cadbury Dairy Milk Fruit & Nut - almonds and raisins
• Cadbury Dairy Milk Hazelnut
• Cadbury Dairy Milk Roast Almond
• Cadbury Dairy Milk Brazil Nut
• Cadbury Dairy Milk Cashew
• Cadbury Dairy Milk Macadamia
• Cadbury Dairy Milk Coconut Rough
• Cadbury Dairy Milk Mousse - chocolate mousse
• Cadbury Dairy Milk Caramel Whip - caramel and nougat
• Cadbury Dairy Milk Chocolate Whip - chocolate and nougat
• Cadbury Dairy Milk Marble
• Cadbury Dairy Milk Peppermint
• Cadbury Dairy Milk Breakaway
• Cadbury Dairy Milk Caramello - caramel
• Cadbury Dairy Milk Rocky Road - marshmallows, cherry flavoured jellies, peanuts and coconut
• Cadbury Dairy Milk Snack- caramel, pineapple, orange, Turkish delight, strawberry and coconut ice.
• Cadbury Dairy Milk Top Deck - milk chocolate and white chocolate)
• Cadbury Dairy Milk Triple Decker - milk chocolate, white chocolate and a third layer (see notes below)
• Cadbury Dairy Milk Three Wishes - milk chocolate, white chocolate and dark chocolate
• Cadbury Dairy Milk Black Forest
• Cadbury Dairy Milk Turkish Delight
• Cadbury Dairy Milk Duo - double choc
• Cadbury Dairy Milk Mint Chips
• Cadbury Dairy Milk Malt Crisp
• Cadbury Dairy Milk with Crunchie
• Cadbury Dairy Milk Desserts Banoffee Pie
• Cadbury Dairy Milk Desserts Berry Pannacotta (New Zealand)
• Cadbury Dairy Milk Desserts Boysenberry Shortcake
• Cadbury Dairy Milk Desserts Crème Brulee
• Cadbury Dairy Milk Desserts Fudge Brownie
• Cadbury Dairy Milk Desserts Lemon Cheesecake
• Cadbury Dairy Milk Desserts Tiramisu

These are the more popular varieties. Other versions such as Swiss Chalet, are trialled from time to time. The third layer of the Triple Decker has been changed several times, since 2000 these have included caramel, strawberry, raspberry, and mint.

[edit] Canada

• Cadbury Dairy Milk
• Cadbury Dairy Milk Fruit & Nut - almonds and raisins
• Cadbury Dairy Milk Hazelnut
• Cadbury Dairy Milk Almond
• Cadbury Dairy Milk Bubbly
• Cadbury Dairy Milk Mint Menthe
• Cadbury Dairy Milk Orange
• Cadbury Dairy Milk Peanut Butter
• Cadbury Caramilk - caramel

[edit] References

[edit] External links

• A Glass And A Half Full Productions
• Cadbury UK