Cadbury Dairy Milk

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Cadbury Dairy Milk
Cadbury Dairy Milk Caramel
A Dairy Milk Caramel bar, without outer wrapper
Product type Confectionery
Owner Cadbury
Country United Kingdom
Introduced 1905
Related brands List of Cadbury products
Markets Worldwide
Tagline Free The Joy
Website [www.cadbury.co.uk]

Cadbury Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury, except in the United States where it is made by Mondelēz International. It was introduced in the United Kingdom in 1905 by and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.

History[edit]

In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck.".[1] Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury's was the brand leader in the United Kingdom.[2] In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.[3]

In September 2012, Cadbury made the decision to change the shape of the bar chunks to a more circular shape in order to reduce the weight. The bar had not seen such a significant change in shape since 1905.

Cadbury had a trademark in the United Kingdom for the distinctive purple (Pantone 2865C) it uses on the wrappers of its milk chocolate bars, [4] though an appeal by Nestlé succeeded in October 2013 in overturning that court ruling. [5]

Production[edit]

Dairy Milk is 23 percent cocoa solids. Many of the newer Dairy Milk varieties are now manufactured in France. Dairy Milk itself is also manufactured in France and these products are sold in the UK. Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter with vegetable fat to be called chocolate. Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter. There has been some outcry over the reduction in block size while the price stayed the same, although Cadbury states that the wholesale cost per gram should be the same and the retailers may not have adjusted theirs. In August 2009, Cadbury announced it would return to using cocoa butter instead of palm oil as the formula due to a poor response from consumers.

In September 2012, smaller bars of Cadbury Dairy Milk started to appear on British shelves. The standard countline shrank from 49g to 45g while appearing in a newly moulded shape. Further, the 400g blocks shrank down to 360g.

Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by Mondelēz International.

Bars[edit]

Dairy Milk

• Milk chocolate bar with a glass and a half of fresh milk*

• Launched in 1905

• Currently available

Dairy Milk Caramel

• Cadbury Dairy Milk chocolate with a soft caramel centre

• Currently available

Dairy Milk Nuts About Caramel

• Cadbury Dairy Milk chocolate with a soft caramel centre and hazelnuts

• Currently discontinued

Dairy Milk Fruit & Nut

• Cadbury Dairy Milk with raisins and almonds

• Currently available

Dairy Milk Whole Nut

• Cadbury Dairy Milk with hazelnuts

• Currently available

Dairy Milk Turkish

• Cadbury Dairy Milk with a Turkish delight centre

• Currently available

Dairy Milk Double Choc

• Cadbury Dairy Milk with chocolate creme centre

• Launched in 2006 and discontinued in 2009

• Currently discontinued

Dairy Milk Ritz

• Cadbury Dairy Milk sandwiched between salty Ritz crackers

• Launched in 2014

• Currently available

Dairy Milk LU

• Cadbury Dairy Milk sandwiched between sweet LU biscuits

• Launched 2014

• Currently available

Dairy Milk Marvellous Creations Jelly Popping Candy

• Jelly bits, candy shells and popping candy smothered in Cadbury Dairy Milk chocolate

• Launched 2013

• Currently available

Dairy Milk Marvellous Creations Cookie Nut Crunch

• Caramelized hazelnuts, almond and cookie pieces smothered in Cadbury Dairy Milk chocolate

• Launched 2013

• Currently available

Dairy Milk Marvellous Creations Cola Pretzel Honeycomb

• Cola bottles, honeycomb and salted pretzel pieces smothered in Cadbury Dairy Milk chocolate

• Launched September 2013

• Currently available

Dairy Milk Marvellous Creations Banana Caramel Crisp

• Banana candy, caramel cubes and rice pieces smothered in Cadbury Dairy Milk chocolate

• Launching in May 2014

• Currently unavailable

Dairy Milk Marvellous Mix-Ups with Maynards sweets

• Maynards jellies, caramel nibbles and fudge dream chocolates in a bag

• Launched April 2014

• Currently available

Dairy Milk Marvellous Mix-Ups with Oreo

• Mini Oreos, Cadbury Dairy Milk Giant Buttons, white chocolate buttons and Cadbury Pebbles in a bag

• Launched April 2014

• Currently available

Dairy Milk Bubbly

• Aerated Cadbury Dairy Milk chocolate

• Launched in January 2012

• Currently available

Dairy Milk Bubbly White

• Aerated white chocolate with a Cadbury Dairy Milk coating

• Launched in January 2012

• Currently available

Dairy Milk Bubbly Mint

• Aerated Cadbury Dairy Milk chocolate with a layer of mint creme

• Launched September 2012

• Currently available

Dairy Milk Bubbly Caramel

• Aerated Cadbury Dairy Milk chocolate with a soft caramel layer

• Launched 2013

• Currently available, exclusive to UK Duty Free

Dairy Milk Bubbly Mini

• Smaller bar of aerated Cadbury Dairy Milk chocolate

• Launched August 2012, discontinued 2014

• Currently discontinued

Dairy Milk Oreo

• Cadbury Dairy Milk chocolate with a vanilla creme filling and Oreo cookie pieces

• Launched 2012

• Currently available

Dairy Milk Daim

• Cadbury Dairy Milk with small crunchy almond caramel Daim pieces

• Launched 2013

• Currently available

Dairy Milk Nutty Caramel

• Cadbury Dairy Milk with a layer of caramel creme, crushed hazelnut and soft caramel

• Launched 2012

• Currently available

Dairy Milk Golden Biscuit

• Cadbury Dairy Milk with a layer of vanilla creme and a layer of golden biscuit

• Launched 2012, discontinued in 2013 and relaunched in 2014

• Currently available

Dairy Milk Toffee Popcorn

• Popcorn pieces and molten toffee smothered in Cadbury Dairy Milk chocolate

• Launched in 2012 and discontinued in 2014

• Currently discontinued

Dairy Milk Chocos

• 11 round pieces of Cadbury Dairy Milk chocolate

• Launched in 2011, discontinued in 2012 and relaunched late 2013

• Currently available

Dairy Milk Mint Crisp

• Cadbury Dairy Milk with mint flavoured honeycomb pieces

• Launched in 2003 and discontinued in 2005

• Currently discontinued

Dairy Milk Orange Crunch

• Cadbury Dairy Milk with orange flavoured honeycomb pieces

• Launched 2003 and discontinued in 2004

• Currently discontinued

Dairy Milk Bliss

• Cadbury Dairy Milk with a soft vanilla mousse centre

• Launched 2010 and discontinued in 2012

• Currently discontinued

Dairy Milk with Creme Egg

• Cadbury Dairy Milk with a soft fondant Creme Egg centre

• Launched 2005 and discontinued in 2007

• Currently available as 'Creme Egg Twisted'

Dairy Milk with Crunchie Bits

• Cadbury Dairy Milk with crisp honeycomb Crunchie pieces

• Launched in 2007

• Currently available

Limited Edition Bars[edit]

Dairy Milk Spots V Stripes

• Cadbury Dairy Milk chocolate bar and a rare white chocolate bar

• Launched as a limited edition in 2010 under the Spots V Stripes campaign

• Currently discontinued

Dairy Milk Big Race

• Chocolate wafer topped with coffee creme and biscuit pieces, smothered in Cadbury Dairy Milk chocolate

• Launched as a limited edition in 2011 under the Spots V Stripes campaign

• Currently discontinued

Dairy Milk Strawberries and Creme

• Cadbury Dairy Milk with a strawberry yoghurt filling

• Launched as a Summer limited edition in 2013 and rumoured to relaunch for Summer 2014

• Currently discontinued

Dairy Milk Winter Wonderland

• Cadbury Dairy Milk and white chocolate bar with tree-shaped segments

• Launched as a Christmas limited edition in 2013

• Currently discontinued

Dairy Milk Snowy Delight

• Cadbury Dairy Milk with a vanilla flavored creme filling

• Launched as a Christmas limited edition in 2013, exclusive to Tesco

• Currently discontinued

Dairy Milk Hoppy Bunny

• Cadbury Dairy Milk chocolate with white chocolate bunnies

• Launched as an Easter limited edition in 2014

• Currently available

Advertising[edit]

Pre-2007 advertising[edit]

Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.

In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.

Glass and a Half Full Productions (2007–2011)[edit]

In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions".[6] The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In the Air Tonight".[7] It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[8] The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts.

On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled 'Trucks' features several trucks at night on an empty runway at an airport racing to the tune of Queen's "Don't Stop Me Now".[9] The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[10]

On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler's "Total Eclipse of the Heart" – a reference to online mash-ups of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale of Big Brother 2008.[11]

In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle.[12]

In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" by The Charlatans. This was subtly different to the others as it did not feature the 'A Glass and a Half Full Production' title card at the start.

In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" by Jermaine Stewart. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This ad also marks the return of the Glass and a Half Full title card.

Glass and a Half Full Records[edit]

A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook page.

Joyville (2012–present)[edit]

The 2012 campaign focuses on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch, an exclusive to Sainsburys, Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly ("now, it's gone all minty!").[citation needed] Cadbury has also launched Crispello and most recently launched "Marvellous Creations" in the UK. In addition, Cadbury also brought the Joyville concept into Asia, where Singapore Bloggers were invited to join in and spread the love. [13]

Recalls[edit]

Cadbury was fined GB£1 million in July 2007 due to its products having been found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire). They spent a further £30 million decontaminating the factory.[14]

On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars.

The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing.[15]

See also[edit]

References[edit]

  1. ^ Cadbury Dairy Milk launched. Cadbury plc website. Accessed 30 May 2010.
  2. ^ Ascribed to Cadbury plc. (January 19, 2010). "A history of Cadbury's sweet success". London: Times Online. Retrieved 30 May 2010. 
  3. ^ begins in Cadbury Dairy Milk ads. Cadbury plc website. Accessed 30 May 2010.
  4. ^ http://www.theguardian.com/business/2012/oct/02/cadbury-purple-legal-victory-trademark
  5. ^ http://www.bbc.co.uk/news/business-24401249
  6. ^ "Cadbury Dairy Milk — Glass and a Half Full Productions". Aglassandahalffullproductions.com. Retrieved 2010-01-05. 
  7. ^ "Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad | Mail Online". London: Dailymail.co.uk. 2007-09-11. Retrieved 2010-01-05. 
  8. ^ "Advertising: Spot the link between a gorilla and chocolate — Media, News — The Independent". London: News.independent.co.uk. 2007-05-14. Retrieved 2010-01-05. 
  9. ^ Jasbir Authi (2008-03-28). "News — Birmingham News — New Cadbury advert to be broadcast tonight". Birmingham Mail. Retrieved 2010-01-05. 
  10. ^ Ad Breakdown (2008-05-28). "UK | Magazine | Water on the brains". BBC News. Retrieved 2010-01-05. 
  11. ^ Sweney, Mark (2008-09-05). "Cadbury brings back gorilla ad with Bonnie Tyler remix". guardian.co.uk (London: Guardian News and Media). Retrieved 2008-09-28. 
  12. ^ "Video: Watch Cadbury's 'eyebrow dance' ad | Media | guardian.co.uk". London: Guardian. 2009-01-23. Retrieved 2010-01-05. 
  13. ^ "Spreading the Joy with Cadbury Joyville Bus". Retrieved 31 December 2013. 
  14. ^ [1][dead link]
  15. ^ [2] Ruwitch, John (5 October 2008). "Hong Kong finds melamine in two Cadbury products". Reuters. Retrieved 5 October 2008. Reuters

External links[edit]