Daiso

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Daiso Japan
Native name
ザ・ダイソー
Daiso-sangyo
Formerly called
Yano Shoten
Private
Industry Variety store
Founded December 1977 (1977-12) in Takamatsu, Kagawa, Japan
Founder Hirotake Yano
Number of locations
3,660[1]
Area served
Asia, Oceania, Middle East, North America, Mexico, Brazil, Mauritius[2]
Key people
Hirotake Yano (President
A Daiso store in Japan
Daiso's first North American store, at Aberdeen Centre in Richmond, British Columbia

Daiso or The Daisō (ザ・ダイソー?) is a large franchise of 100-yen shops in Japan, owned by Daiso Sangyo Corp. (株式会社大創産業 kabushiki gaisha daisō sangyō?, headquarters: Higashihiroshima, Hiroshima Prefecture). Daiso has a range of over 100,000 goods, of which over 40 percent are imported goods, many of them from China.[3] Many of these are own-brand goods.

History[edit]

Daiso was originally opened first as a street vending shop dealing with 100-yen products known as “Yano Shoten" by Hirotake Yano in 1972. Later, the he founded Daiso in 1977.[4]

Business method[edit]

Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.

Daiso categorizes all its own-brand items on sale using the morpheme za (ザ), the Japanese representation of the English word "the", plus a category. For example, za hanabi (ザ・花火) is the category for fireworks, and za purasuchikku (ザ・プラスチック) is the category for plastic items such as plastic buckets or trays.

In 2004, Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen.[4]

Locations[edit]

Daiso has 2,500 stores in Japan, 975 in South Korea, and 522 stores overseas in Australia, Bahrain, Brazil, Cambodia, Canada, China, Hong Kong, Indonesia, Kuwait, Macau, Malaysia, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States of America, and Vietnam.[5]

Australia[edit]

The first Daiso store opened up in Abbotsford, Victoria in 2010, selling thousands of items are a flat rate of $2.80.[6] Since then it has expanded to seven stores in New South Wales, three in Queensland, and eight in Victoria. The stores range from 133 m2 (1,430 sq ft) to 1,067 m2 (11,490 sq ft) (Melbourne Bourke St store), which is currently the largest in Australia. Stores in Melbourne are found in Highpoint Shopping Centre, Doncaster Shoppingtown, Richmond, Chadstone Shopping Centre and Swanston Street in Melbourne's CBD. The Chatswood Mandarin Centre, Merrylands, Sydney CBD/Haymarket, Blacktown Westpoint Shopping Centre and Parramatta Westfield Shopping Centre (opened July 4, 2013) are the locations for Sydney. All items are AUD$2.80. Except for those that are sold at a higher price $3.80 - $6.80.

As of 2014, three new Daiso stores have opened in Craigieburn Central (Craigieburn Shopping Centre), Westfield Shopping Centre in Airport West and Macquarie Centre in Macquarie Park.

Canada[edit]

In December 2003, Daiso opened a 2,400 m2 (26,000 sq ft) store in Aberdeen Centre, in Richmond, British Columbia, Canada. Most items sold in the store (Daiso products plus a small selection of Japanese foods and beverages) are CAD$2 each. "This store is to be our springboard to launch Daiso's operations across North America," said Roy Fujita, director of the company's international division.[7]

Malaysia[edit]

There are 21 Daiso stores in Malaysia. They are located in malls, including Aeon Bukit Raja, Aeon Kulaijaya, Aeon Melaka (Ayer Keroh), Aeon AU2 (Setiawangsa), Aeon Mahkota Cheras, Aeon Seri Manjung, Aeon Taman Equine, Aeon Ipoh Station 18, Aeon Taman Maluri, Aeon Rawang, Aeon Bukit Tinggi, Aeon 1 Utama, Aeon Bandaraya Melaka, East Coast Mall Kuantan, Pavilion, Publika, Queensbay Mall, Gurney Plaza, Gurney Paragon, Setia City Mall, Bukit Mertajam Aeon Mall, Boulevard Shopping Mall and Palm Mall. Most products are priced at MYR5, while a few premium products are priced at MYR5 only .[8][not in citation given]

Singapore[edit]

There are twelve Daiso stores in Singapore. The stores are located in following malls: Vivocity, IMM Mall, Plaza Singapura, ION Orchard, Tampines 1, Rivervale Mall, Bukit Panjang Plaza, Sembawang Shopping Centre, Chinatown Point, City Square Mall, Parkway Parade and Kallang Wave (latest opened in August 2014). All products are priced at SGD$2.

South Korea[edit]

Daiso Korea owns a total of 975 stores across the country,[9] which was established in 1992 as the Daiso-Asung Corporation. Working in cooperation with Daiso Japan in 2001 (until 2011), the chain has proliferated over the last 10 years by using a low cost-high quality strategy. Each store stocks over thirty thousand items, and most of the items are under one thousand won. Daiso also has an online shopping mall that allows people to purchase the same items at home.[10]

On 2011 and again in 2014, Daiso Korea announced that they were no longer part of Daiso Japan, which they claim that Daiso Japan was trying to promote Dokdo Islands, also known as Takeshima in Japan, as part of Japan. Daiso Korea confirmed that they were not selling the products Daiso Japan was selling, and also confirmed that they were acting as a different company.[11]

Daiso Korea also has a different and a unique logo compared to the rest of the Daiso Corporation. The more modified logo is used inside the country only as a movement to rebrand itself as a more modern company, and to show its break-off from Daiso Japan. [12]

United States[edit]

On October 2, 2005, the first store in the United States opened for business in Alderwood Mall located in Lynnwood, Washington near Seattle, WA. This store is much smaller at only 442 square meters (approx. 4,750 square feet), and items were originally one of three prices, $1, $1.50, & $2 (all USD). The current inventory now includes packaged food and items are now priced up to $8, though most items are at the $1.50 price point. Daiso officials have said they plan to open more stores in the United States.

In 2015 Daiso will open its first store in Texas at the Carrollton Town Center in the DFW area. They plan to open 20 additional stores throughout Texas.

There are sixteen stores in the United States: six are in Washington, and ten in California. The largest U.S. Daiso is located in Union City, California, which has 17,760 square foot (1,650 square meters) of floor space and opened on August 8, 2007. A total of 15 to 20 locations are planned for the entire San Francisco Bay Area in the future.[13] Daiso has also opened stores in several other SF Bay Area cities: Daly City, Berkeley, Cupertino, Milpitas, Newark, San Jose, and San Francisco's Japantown and downtown. Daiso opened its first Southern California store in Monterey Park and now operates in Lake Forest, Irvine, Santa Ana, Torrance, Buena Park, and San Diego. In Gardena, Marukai Corporation U.S.A. carries Daiso products at bargain prices. There are also six locations in the Greater Seattle Area, including the original Alderwood Mall store, Westfield Southcenter Mall in Tukwila, The Commons at Federal Way, Westlake Center, Chinatown in downtown Seattle, and Crossroads Mall in Bellevue.

References[edit]

  1. ^ "Corporate Profile". Daiso Global. Retrieved 24 December 2014. 
  2. ^ "Locations". Daiso Global. Retrieved 24 December 2014. 
  3. ^ Reitman, Valerie. "Japanese Retailer Bucks a Trend by Selling Cheap." The Los Angeles Times, 8 January 2000. Retrieved 19 August 2012.
  4. ^ a b "Corporate Vision". Daiso Global. Retrieved 25 December 2014. 
  5. ^ "Locations". Daiso Global. Retrieved 25 December 2014. 
  6. ^ "Daiso $2.80 Everything". OzBargain. Retrieved 25 December 2014. 
  7. ^ Richmond News: Daiso sees Richmond as springboard to North America
  8. ^ "Daiso Japan by AEON". AEON. Retrieved 3 Nov 2013. 
  9. ^ "Get into "다이소 전국 매장찾기"". 
  10. ^ http://www.daisomall.co.kr/shop/shopbrand.html?xcode=811&type=Y
  11. ^ "한국 다이소아성산업 다케시마 후원과 무관". 
  12. ^ "로고 자료실 다이소". 
  13. ^ Daiso's arrival intrigues Daly City shoppers, Oakland Tribune

External links[edit]