Daisy Rock Girl Guitars
|Headquarters||Van Nuys, California|
|Key people||Tish Ciravolo, Ron Manus|
|Products||Daisy Rock and Debutante by Daisy Rock|
Daisy Rock Girl Guitars is a girl-guitar company founded in 2000 by Tish Ciravolo. Daisy Rock Girl Guitars has instruments available in over 26 countries worldwide, and the company is co-owned and distributed by Alfred Music Publishing.
Tish Ciravolo credits her oldest daughter Nicole for inspiring her to create Daisy Rock Girl Guitars. When Nicole was one-and-a-half years old, she drew a picture of a daisy while coloring with her mother. Tish was inspired to draw a guitar neck and headstock on the picture. She developed the design and took it to her husband, Michael Ciravolo, the President of Schecter Guitar Research. (Schecter had grown, under Michael’s leadership, from its original roots as a small instrument parts company in the 1970s and 1980s into a major guitar manufacturer. Early Schecter endorsees included Michael’s old friend Robert De Leo from Stone Temple Pilots, as well as artists like Prince.)
The resulting first model, the “Daisy” guitar, debuted in November 2000 at Seattle’s RockGrl Conference, and Daisy Rock was launched as a subsidiary of Schecter Guitars. During the conference, musician Courtney Love saw the guitar and liked it so much she graciously gave her stamp of approval with an autograph.
Within 2 years, the company went from a brand new guitar manufacturer with only 75 guitars to sales of over $400,000 by the end of 2002.
In 2003, Daisy Rock left Schecter, becoming its own entity. Daisy Rock also entered into a partnership agreement with Alfred Music Publishing, the world’s largest educational music publisher. Under this agreement, Alfred became the co-owner and distributor of Daisy Rock Girl Guitars. Sales in 2003 grew 150%, surpassing the $1 million mark. In 2004, sales doubled again, surpassing the $2 million mark. In 2005, sales reached $2.5 million.
As of 2010, Daisy Rock has put guitars into the hands of over 175,000 girls.