Dak edition

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Dak edition is the edition of a newspaper published earlier than other editions in order to be distributed to mofussil[clarification needed] areas of India.[1] Shashi Tharoor provides his description of 1960s Dak edition as "yesterday's news with today's date on it.[2] Aggarwal states that it is the responsibility of the news editor to schedule the printing of the dak edition which he describes as meant for distant places as different from "city edition", which intended for the city in which it is printed.[3] Naqvi states that there are many editions of a paper such as dak edition, city edition and late city edition.[4] A dispatch appearing in Allen's Indian mail (1851) uses the term describing it as very different from the morning edition.[5]

Etymology[edit]

Dak spelt dawk in Hobson-Jobson is an Anglo-Indian word, described as having been derived from Hindustani and Marathi dak meaning post.[6] Handbook Of Advertising Media And Public Relations advises that press conferences should be scheduled early so that content would be available for the dak edition.[7]

References[edit]

  1. ^ "Medium for the Masses: How India's Local Newspapers Are Winning Rural Readers". India Knowledge@Wharton. University of Pennsylvania: Wharton School of the University of Pennsylvania. 2010-01-14. Retrieved 19 February 2012. 
  2. ^ Tharoor, Shashi (2010-11-01). "WHAT THE HACK!". www.outlookindia.com. New Delhi: The Outlook Group. Retrieved 19 February 2012. 
  3. ^ Vir Bala Aggarwal (1 January 2006). Essentials Of Practical Journalism. Concept Publishing Company. pp. 19–. ISBN 978-81-8069-251-2. Retrieved 20 February 2012. 
  4. ^ Hena Naqvi (1 January 2007). Journalism And Mass Communication. Upkar Prakashan. pp. 173–. ISBN 978-81-7482-108-9. Retrieved 20 February 2012. 
  5. ^ Allen's Indian mail, and register of intelligence for British and foreign India, China, and all parts of the East. 1851. pp. 607–. Retrieved 20 February 2012. 
  6. ^ Henry Yule; A. C. Burnell; William Crooke (11 January 1996). A glossary of colloquial Anglo-Indian words and phrases: Hobson-Jobson. Curzon Press. pp. 930–. ISBN 978-0-7007-0321-0. Retrieved 20 February 2012. 
  7. ^ Deepak Gupta (2005). Handbook Of Advertising Media And Public Relations. Mittal Publications. pp. 452–. ISBN 978-81-7099-987-4. Retrieved 20 February 2012.