Dalda
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Dalda is a brand of hydrogenated vegetable oil popular in South Asia.
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[edit] History
Dalda’s story begins in early 1930s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L’ for Lever into the name; and thus was born DALDA, one of the longest-living brands in India. Dalda came to be synonymous with the Vanaspati (hydrogenated vegetable fat) genre.
Dalda Banaspati through its promise of superior quality & taste has won the hearts millions of consumers making it not only a household name in the sub-continent by synonymous with the genre vanaspati. Dalda, in its quest to meet the changing needs of its consumers; entered the oils segment through the launch of Dalda Cooking oil.
[edit] Dalda in India
Hindustan Lever Limited has since sold the brand to Bunge Limited who now owns Dalda, offering new variants of Dalda in India. Bunge being the largest manufacturer of bottled oils in the world has now extended the Dalda brand name to its range of refined and filtered oils in India.
[edit] Dalda in Pakistan
In July 2004, Unilever Pakistan accepted the offer of Rs. 1.33 Billion for the sale of its "Dalda" brand to Westbury Group in collaboration with Unilever Employee Welfare Group, who formed a separate company under Dalda Foods (Private) Ltd.. Dalda Foods (pvt) ltd took Dalda’s over 60 years of heritage combined with continuous innovation and in depth consumer understanding and maintenance of high quality standards has made it the leading brand in the Cooking Oil and Fats industry. Within a short span of 6 years Dalda Foods expanded its Brand Portfolio through:
- the launch of Manpasand; to meet the needs of the vast middle-income segment. Manpasand Banasapti and Cooking oil was launched at end-2005 and has grown to become one of the most formidable players in the industry.
- to seize the opportunity arising from changing consumer lifestyles and increased health awareness; the company entered the pure-oil segment in early 2007.
- In a bid to expand capacity and further strengthen position in the premium segment and enter the lower-income segment; Dalda Foods acquired the brand “Tullo” & “Pride” from Wazir Ali Industries in January 2007
Today Dalda Foods has become one of the largest foods FMCG organizations in Pakistan leading the local category of oil and fats. In Pakistan, Dalda has now diversified into Canola and Olive Oil product variants as well.
Hydrogenated oils are main source for Trans fats. Of all the fats, trans fatty acids are considered to have an adverse effect on blood lipids and immune system.[citation needed] Dalda is the only brand in Pakistan which produces a vanaspati (hydrogenated oils) which is the most popular brand in Pakistan, which happens to be VTF (virtually trans fats free). VTF means that content of Trans Fats in Dalda Vanaspati is less than 1% as against other ordinary vanaspati brands which contain around 20-25% trans fats.
