|Founded||London, UK, 1991|
|Key people||Bruno Maag (Chairman)
Fabio Haag (Creative Director, Brazil)
Lukas Paltram (Creative Director)
David Marshall (Managing Director)
Dalton Maag is an independent font foundry with offices in London, UK, and Porto Alegre, Brazil. It designs fonts for use in corporate identities, logos, and other text uses. It has a library of 22 retail fonts and offers custom font creation and modification services to its clients.
Dalton Maag was founded by Bruno Maag and his partner Liz Dalton in 1991. Bruno Maag remains the Creative and Managing Director of the firm. He is renowned in the typographic community for his strong views on the typeface Helvetica, and has been described as the "angry man of type".
Many of Dalton Maag's typefaces have been designed for corporate clients. Dalton Maag's larger clients include Nokia, BMW, Vodafone, Ubuntu and Toyota. They also have a library of typefaces available to purchase from their website. Transport-related typefaces have included "Pantograph" for Manchester Metrolink and "Barlow", named after William Henry Barlow, for St Pancras railway station and the associated High Speed 1 signage. "Barlow" was created from a typeface called "Stroudley", which itself was descended from "Casey", designed for the KCR Railway Company in Hong Kong.
The Ubuntu typeface was notable for being created for open source software company Canonical Ltd to use in their Ubuntu operating system, branding and publicity material. It was the first typeface to be designed with the intention that it should be expanded upon by the Open Source community. Because of the free and open-source nature of the Ubuntu operating system, the font is now available for free download.
Dalton Maag attracted some publicity when they created Nokia Pure for the Finnish mobile phone company Nokia, which replaced the earlier Nokia Sans font created by Erik Spiekermann. Spiekermann commented that he was disappointed that Dalton Maag had not consulted him on the new design and accused it of blandness. However, the new design was generally well received elsewhere, and in February 2012 Nokia Pure was nominated for the Design Museum Designs of the Year 2012 award in the graphics category. The font went on to win the Graphics category.
In July 2012 the Rio 2016 Olympic Games released their brand font created by Dalton Maag. It was based on the letters and numbers within the logo already created by Brazilian design agency, Tátil. The typeface took eight months to create and comprises 5448 characters. The design work was mainly done by Dalton Maag’s Brazilian office, which worked with the London team during the font engineering stage, and also with Brazilian consultant Gustavo Soares, who worked as the technical interface between Dalton Maag and the Rio 2016 team.
Magpie was designed by Vincent Connare, who is known for designing Comic Sans. It was called Magpie because of the distinctive descenders in the italic form which are said to resemble the tails of magpies.
- "Bruno Maag". Dalton Maag website. Retrieved 3 April 2012.
- "The Helvetica Killer". Creative Review. Retrieved 3 April 2012.
- Karen Bartlett (24 October 2011). "Typographer Bruno Maag on Nokia Pure: Exclusive Interview". Conversations by Nokia. Retrieved 3 April 2012.
- "Fabio Haag". Dalton Maag. Retrieved 3 April 2012.
- Lansley, Alastair; Durant, Stuart; Dyke, Alan; Gambrill, Bernard; Shelton, Roderick (2008). "A Place to Meet". The Transformation of St Pancras Station. Laurance King. p. 195. ISBN 978-1-85669-637-1.
- "Ubuntu Font Family". Ubuntu. Retrieved 3 April 2012.
- Erik Spiekermann. "Nokia Sans Character". SpiekerBlog. Retrieved 3 April 2012.
- Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012.
- "Designs of the Year 2012". Design Museum. Retrieved 3 April 2012.
- "Designs of the Year 2012". Reuters. Retrieved 25 April 2012.
- "Dalton Maag creates Rio 2016 Olympic typeface". Design Week. Retrieved 24 July 2012.
- Gavin Lucas (22 June 2011). "Dalton Maag's Elevon Has Just Taken Off". Creative Review. Retrieved 3 April 2012.
- Vincent Connare. "Mapie".