||This article's lead section may not adequately summarize key points of its contents. (December 2010)|
Promotional image for Activision's One Of Swords podcast, featuring Dan Amrich.
|Born||Daniel Edward Amrich
Ewing, New Jersey
|Residence||San Francisco, California|
|Other names||Dan Elektro|
Dan Amrich (born 5 February 1971) is an American writer, author, actor, musician, and social media expert. He graduated from Ithaca College with a major in Audio Production and minor in Writing and became a professional journalist and critic with numerous video game and music magazines and websites. He currently works for Ubisoft as Community Developer, and resides in the San Francisco Bay Area in California.
During the mid-1990s, Amrich wrote for Harris Publications’ Country Guitar Magazine, Guitar World, and SLAM Magazine. He also worked as an editor for Flux Magazine, ran the video games section of America Online’s Critics’ Choice, and was the Editor in Chief of GameSport Magazine. He also wrote freelance articles for Wired, Time Out New York, and NBA Inside Stuff, among others.
In 1996, Andy Eddy offered him the position of Executive Editor on Digital Diner, an internet lifestyle magazine startup from Metropolis Publications. Only two issues were released before the magazine folded.
In 1997, Amrich began working at GamePro under the editorial aliases Dan Elektro and Bad Hare. He eventually became the features editor, wrote the responses in the reader letters column, and was the main editorial moderator at GamePro.com's user forums. He also created the GamePro Enigma metapuzzle for the March 2003 issue, and the GamePro Enigma II for the March 2004 issue. Before ending his tenure with the magazine, he authored the book PlayStation 2 For Dummies.
From 2003 to 2009, Amrich worked at numerous Future plc publications. As Senior Editor, he helped launch the US version of GamesRadar in 2005 and appeared in numerous episodes of its podcast TalkRadar, even following his leave of the site.
Amrich worked as Senior Editor at Official Xbox Magazine from 2006 to 2009, where he wrote features, reviews, the letter column, and various other articles for the magazine and its website, OXM Online. He was also the moderator of the OXM discussion forum on Xbox.com.
Amrich left Official Xbox Magazine to take on the Editor-in-Chief role for the duration of World of Warcraft: The Official Magazine’s first quarterly issue. He announced in December 2009 that he would leave journalism to pursue an alternative career path in the video games industry. Before joining Activision, Dan was the weekly co-host of the Official Xbox Magazine podcast alongside Ryan McCaffrey.
In 2010, Amrich accepted a position to join Activision as Social Media Manager, with a title change to Community Manager in 2012 until March 2014. He maintained a community blog, published interviews with video game developers, discussed Activision with its community, and hosted the weekly One of Swords Podcast. He usually alternated between two co-hosts, Katrin Auch and Hugh Sterbakov. Music heard in the One of Swords Podcast was created by Yameen. He usually had one interview per episode from someone working on a current Activision game.
Amrich is included as an Easter egg character spry in the arcade basketball game, NBA Hangtime, released in 1996. Dan interviewed the game's programmers, Mark Turmell and Sal Divita in 1995 and was invited by the pair to appear as a secret character in the game. Amrich describes the series of events leading to his inclusion into the game, as well as the rationale behind the bizarre bunny rabbit ears he is wearing, on his own website.
Dan's secret character can be unlocked in the arcade, PlayStation, and Nintendo 64 versions by using the code "AMRICH" and PIN "2020".
Amrich is a vocalist with two years spent in private opera singing training and several years of experience in musical theater. He performed for five years with the San Francisco Bay Area 80s cover band, Fast Times, before leaving to pursue personal musical interests.
The result of his departure is the parody band Palette-Swap Ninja, a musical duo featuring Jude Kelley alongside Amrich. Their music comprises modified and humorous covers of popular artists, including Red Hot Chili Peppers, Bowling For Soup, Paul McCartney and more. In addition to vocals, Amrich plays guitar, bass, and on one song, kazoo.
In February 2012, Amrich released Critial Path: How To Review Videogames for a Living, which featured a foreword by Gears of War designer, Cliff Bleszinski, who joked that alternate titles could have been "Abandon All Hope, Ye Who Enter Here" or "For the Love of the Game". Conceived shortly after Amrich left GamePro Magazine, the book is a guide to videogame journalism which constantly draws on Amrich's 15 years experience working both sides of the industry to for demonstrations and examples. Self-published, the book was heavily promoted through Laser Time podcast, hosted by former fellow GamesRadar writers and is now available in print and electronically at Amazon.com.
Amrich is a self-confessed "fanatic" of the 80s film franchise, Ghostbusters, and a "puzzle nerd". Dan maintains one of the only sites devoted to Kit Williams and his elaborate, illustrated puzzle book, Masquerade.
Amrich’s work as an actor includes commercials and voice-over performance. He has appeared in numerous commercials, and his voice work appears in The Sims: Bustin' Out. Amrich is also a life member of the International Jugglers' Association.
- Minter, Jeff (2003-02-03). "GamePro Magazine Announces Its Exclusive GamePro Enigma Contest In Its March 2003 Issue". IDG Games Media Group. Retrieved 2010-12-26.
- "Books authored and/or co-authored by Dan Amrich". OpenLibrary.org. Retrieved 2010-12-25.
- Dyer, Mitchell (2007-11-08). "Insider Interview: Dan Amrich, Official Xbox Magazine". Nukoda.com. Retrieved 2010-12-25.
- McElroy, Justin (2010-01-22). "Interview: Dan Amrich of Activision Community Site One of Swords". Joystiq.com. Retrieved 2010-12-25.
- Amrich, Dan (2014-03-12). "OH BYE THERE...". oneofswords.com. Retrieved 2014-08-07.
- Amrich, Dan (2014-03-12). "Farewell Activision & LA, hello Ubisoft & SF". bunnyears.net. Retrieved 2014-08-07.
- "Why on Earth do you have bunny ears on your head?". bunnyears.net. Retrieved 2011-01-04.
- "NBA Hang Time Cheats". cheatscodesguides.com. Retrieved 2011-01-04.
- "Amrich at PlayRecordPaws". PlayRecordPaws.com. Retrieved 2010-12-25.
- "New Track "Halo ((All I Play-Oh))"". paletteswapninja.com. Retrieved 2010-12-26.
- "Look Inside! preview". Amazon.com. Retrieved 2012-03-01.
- "The critical path of Dan Amrich". TheVerge.com. Retrieved 2012-03-01.
- "Bustin' DOES make me feel good". oxmonline.com. Retrieved 2011-01-04.
- "Gamer Euphoria interviews Activision's Dan Amrich". gamereuphoria.com. Retrieved 2011-01-04.
- "Masquerade And The Mysteries of Kit Williams". bunnyears.net. Retrieved 2011-01-04.
- "Daniel E. Amrich - Other works". IMDb.com. Retrieved 2010-12-25.
- "The Sims: Bustin’ Out on IMDb". IMDb.com. 2003-12-19. Retrieved 2010-12-25.