Dana (Mirna)

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Dana, d. o. o.
Type Private
Industry beverage
Founded 1952
Headquarters Mirna, Slovenia
Key people Marko Hren (managing director) (2010)
Products mineral water, fruit juices, alcoholic beverages
Revenue Increase 13 million (2011)
Profit 30.000 (2011)
Owner(s) Plasta d.o.o. 58.79 %, Franc Frelih 32.43 % (2010)
Employees 100 (2011)
Website http://www.dana.si/en/

Dana, proizvodnja in prodaja pijač, d. o. o. (English: Dana, the manufacture and sale of drinks) is a major Slovenian manufacturer of alcoholic and non-alcoholic beverages.[1][2] It is located in the village of Mirna in southeastern Slovenia.[3]

The company was established as a work organization in 1952.[4] The brand Dana was registered in 1955.[2] At first, the company produced only alcoholic beverages. After 1970, the program was expanded with the non-alcohol beverages. Since 2005, Dana has made the majority of profit with its high-quality natural mineral water Dana.[4] In July 2012, the company was transformed from a joint-stock company to a limited liability company. It changed its name from Dana, tovarna rastlinskih specialitet in destilacija, d.d. (English: Dana, the plant specialties factory and distillation) to Dana, proizvodnja in prodaja pijač, d.o.o. (English: Dana, the manufacture and sale of drinks).

In 2000, Dana was ISO 9001 certified. In 2009, it obtained the International Food Standard (IFS) certificate.[3]

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