Daniel Goldstein

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Daniel G. Goldstein
Daniel G. Goldstein.gif
Born 1969 (age 45–46)
United States
Residence New York, NY
Nationality American
Fields Psychology
Behavioral Economics
Computer science
Institutions

Microsoft Research
London Business School
Columbia University

Max Planck Institute
Alma mater University of Chicago
Doctoral advisor Gerd Gigerenzer
Known for Decision making
heuristics
Notable awards Max Planck Institute Otto Hahn Medal (1997)

Daniel Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making.

Academic career[edit]

Goldstein received his bachelor of science degree in Computer Science from the University of Wisconsin–Madison in 1993 and a Ph.D. in Cognitive Psychology from the University of Chicago in 1997. He and doctoral advisor Gerd Gigerenzer started the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany, where Goldstein worked as a Research Scientist for several years. In 2002, Goldstein became Associate Director of the Center for the Decision Sciences at Columbia University before becoming an Assistant Professor of Marketing at London Business School in 2005. In 2009, Goldstein accepted an offer as a Principal Research Scientist at Yahoo! Research. In 2012, Goldstein was part of a group of Yahoo scientists who left en masse to found the New York City lab of Microsoft Research, where he is Principal Researcher.[1][2]

Goldstein's doctoral thesis used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences. Investigations of the take-the-best heuristic[3] and the recognition heuristic[4] were later published as journal articles in Psychological Review and in the book Simple Heuristics That Make Us Smart.[5] These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology.[6][7][8][9] With Eric J. Johnson, Goldstein authored an article on organ donation in the journal Science[10] [11] [12] [13] Along with Nobel Laureate William F. Sharpe, he created the Distribution Builder method for eliciting probability distributions.[14][15][16] Hal Hershfield and Goldstein ran virtual reality experiments in which people saw renderings of themselves as senior citizens and increased their intentions to save for retirement, as discussed in Goldstein's TED talk The Battle Between Your Present and Future Self.[17]

In 2014, Goldstein was elected President of the Society for Judgment and Decision Making.[18]

Notable contributions[edit]

References[edit]

  1. ^ Strange, Adario (2012-05-03). "Microsoft Opens New York Research Lab With Former Yahoo Scientists". PC Magazine. 
  2. ^ http://research.microsoft.com/en-us/people/dgg/
  3. ^ Gigerenzer, Gerd; Daniel G. Goldstein (1996). "Reasoning the fast and frugal way: Models of bounded rationality". Psychological Review 103 (4): 650–669. doi:10.1037/0033-295X.103.4.650. PMID 8888650. Retrieved 2008-02-27. 
  4. ^ Goldstein, Daniel G.; Gerd Gigerenzer (2002). "Models of ecological rationality: The recognition heuristic.". Psychological Review 109 (1): 75–90. doi:10.1037/0033-295X.109.1.75. PMID 11863042. Retrieved 2008-02-27. 
  5. ^ Gigerenzer, G., Todd, P. M. & the ABC Research Group (1999). Simple Heuristics That Make Us Smart. New York: Oxford University Press. ISBN 978-0-19-514381-2. 
  6. ^ Bower, Bruce (1999-05-29). "Simple Minds, Smart Choices". Science News 155 (22): 348. doi:10.2307/4011573. 
  7. ^ Menand, Louis (2004-08-30). "The Unpolitical Animal". The New Yorker. 
  8. ^ Kiviat, Barbara (2007-08-16). "Why We Buy the Products We Buy". Time Magazine. 
  9. ^ Gigerenzer, Gerd; Christoph Engel (2006). Heuristics and the Law. New York: MIT Press. ISBN 978-0-262-07275-5. 
  10. ^ Johnson, Eric J.; Daniel G. Goldstein (2003). "Do defaults save lives?". Science 302 (5649): 1338–1339. doi:10.1126/science.1091721. PMID 14631022. 
  11. ^ Porter, Eduardo (2005-03-27). "Choice Is Good. Yes, No or Maybe?". The New York Times. Retrieved 2008-02-27. 
  12. ^ "Looking for Sound Financial Advice? Look to Psychology". APA Online; Psychology Matters. American Psychological Association. 2004-02-19. Retrieved 2008-02-27. 
  13. ^ Thaler, Richard (2009-09-27). "Opting in vs. Opting Out". The New York Times. Retrieved 2009-09-27. 
  14. ^ Goldstein, Daniel G.; Eric J. Johnson; William F. Sharpe (2008). "Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice". Journal of Consumer Research 35: 440–456. doi:10.1086/589562. 
  15. ^ Sharpe, William F.; Daniel G. Goldstein; Philip W. Blythe (2000-10-10). "The Distribution Builder: A Tool for Inferring Investor Preferences". Retrieved 2008-02-27. 
  16. ^ "Distribution Builder Video". Archive.org. Retrieved 2008-02-27. 
  17. ^ Hershfield, H.; Goldstein, D. G.; Sharpe, W. F.; Fox, J.; Yeykelis, L.; Carstensen, L. L.; Bailenson, J. N. (2011). "Increasing saving behavior through age-progressed renderings of the future self.". Journal of Marketing Research 48 (SPL): S23–S37. doi:10.1509/jmkr.48.SPL.S23. 
  18. ^ "Society for Judgment and Decision Making". 

Selected publications (listed chronologically)[edit]

  • Gigerenzer, G.; Goldstein, D. G. (1996). "Reasoning the fast and frugal way: Models of bounded rationality". Psychological Review 103: 650–669. doi:10.1037/0033-295X.103.4.650. PMID 8888650. 
  • Goldstein, D. G.; Gigerenzer, G. (2002). "Models of ecological rationality: The recognition heuristic". Psychological Review 109: 75–90. doi:10.1037/0033-295X.109.1.75. PMID 11863042. 
  • Johnson, E. J.; Goldstein, D. G. (2003). "Do defaults save lives?". Science 302: 1338–1339. doi:10.1126/science.1091721. PMID 14631022. 
  • Goldstein, D. G.; Johnson, E. J.; Sharpe, W. F. (2008). "Choosing outcomes versus choosing products: Consumer-focused retirement investment advice". Journal of Consumer Research 35: 440–456. doi:10.1086/589562. 
  • Hershfield, H.; Goldstein, D. G.; Sharpe, W. F.; Fox, J.; Yeykelis, L.; Carstensen, L. L.; Bailenson, J. N. (2011). "Increasing saving behavior through age-progressed renderings of the future self.". Journal of Marketing Research 48 (SPL): S23–S37. doi:10.1509/jmkr.48.SPL.S23. 
  • Goel, S.; Goldstein, D. G. (2014). "Predicting individual behavior with social networks.". Marketing Science 33 (1): 82–93. doi:10.1287/mksc.2013.0817. 
  • Goldstein, D. G.; Suri, S.; McAfee, R. P.; Ekstrand-Abueg, M.; Diaz, F. (2014). "The economic and cognitive costs of annoying display advertisements.". Journal of Marketing Research 51 (6): 742–752. doi:10.1509/jmr.13.0439. 

External links[edit]

Videos[edit]