Daniel Goldstein

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Daniel G. Goldstein
Daniel G. Goldstein.gif

(1969-04-21) April 21, 1969 (age 45)
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United States
Residence New York, NY

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Fields Psychology
Behavioral Economics
Computer Science

Microsoft Research
London Business School
Columbia University

Max Planck Institute
Alma mater University of Chicago
Doctoral advisor Gerd Gigerenzer
Known for Decision making
Notable awards Max Planck Institute Otto Hahn Medal (1997)

Daniel Goldstein (born April 21, 1969) is an American psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making.

Academic career[edit]

Goldstein's thesis at the University of Chicago used computer simulation to study the accuracy and frugality of satisficing heuristics for making inferences. Investigations of the take-the-best heuristic[1] and the recognition heuristic[2] were later published as journal articles in Psychological Review and in the book Simple Heuristics That Make Us Smart.[3] These fast and frugal heuristics have since had an impact in medicine, law and politics, and other areas outside psychology[4][5] [6] .[7]

In 1995, advisor Gerd Gigerenzer and Goldstein left Chicago to start the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany. From 2002, Goldstein served 3 years as Associate Director of the Center for the Decision Sciences at Columbia University, where he co-authored with Eric J. Johnson an influential article on organ donation in the journal Science.[8] [9] [10] [11] Formerly a Principal Research Scientist at Yahoo! Research,[12] Goldstein is now a Principal Researcher at Microsoft Research.[13][14] His recent research investigated perceptions of risk and uncertainty, particularly in financial markets. He and Nassim Taleb are testing people's statistical intuitions when facing ecological, 'non-textbook' uncertainty, and what they call the ludic fallacy.[15][16] Along with Nobel Laureate William F. Sharpe, he has invented a method to measure preferences and beliefs about probabilities called the Distribution Builder.[17][18][19] In 2008, Goldstein was elected to the Executive Board of the Society for Judgment and Decision Making.[20]


  1. ^ Gigerenzer, Gerd; Daniel G. Goldstein (1996). "Reasoning the fast and frugal way: Models of bounded rationality". Psychological Review 103 (4): 650–669. doi:10.1037/0033-295X.103.4.650. PMID 8888650. Retrieved 2008-02-27. 
  2. ^ Goldstein, Daniel G.; Gerd Gigerenzer (2002). "Models of ecological rationality: The recognition heuristic.". Psychological Review 109 (1): 75–90. doi:10.1037/0033-295X.109.1.75. PMID 11863042. Retrieved 2008-02-27. 
  3. ^ Gigerenzer, G., Todd, P. M. & the ABC Research Group (1999). Simple Heuristics That Make Us Smart. New York: Oxford University Press. ISBN 978-0-19-514381-2. 
  4. ^ Bower, Bruce (1999-05-29). "Simple Minds, Smart Choices". Science News 155 (22). Retrieved 2008-02-27. 
  5. ^ Menand, Louis (2004-08-30). "The Unpolitical Animal". The New Yorker. 
  6. ^ Kiviat, Barbara (2007-08-16). "Why We Buy the Products We Buy". Time Magazine. 
  7. ^ Gigerenzer, Gerd; Christoph Engel (2006). Heuristics and the Law. New York: MIT Press. ISBN 978-0-262-07275-5. 
  8. ^ Johnson, Eric J.; Daniel G. Goldstein (2003). "Do defaults save lives?". Science 302 (5649): 1338–1339. doi:10.1126/science.1091721. PMID 14631022. 
  9. ^ Porter, Eduardo (2005-03-27). "Choice Is Good. Yes, No or Maybe?". The New York Times. Retrieved 2008-02-27. 
  10. ^ "Looking for Sound Financial Advice? Look to Psychology". APA Online; Psychology Matters. American Psychological Association. 2004-02-19. Retrieved 2008-02-27. 
  11. ^ Thalter, Richard (2009-09-27). "Opting in vs. Opting Out". The New York Times. Retrieved 2009-09-27. 
  12. ^ "Dan Goldstein - Principal Research Scientist". 
  13. ^ Strange, Adario (2012-05-03). "Microsoft Opens New York Research Lab With Former Yahoo Scientists". PC Magazine. 
  14. ^ http://research.microsoft.com/en-us/people/dgg/
  15. ^ Taleb, Nassim Nicholas (2007). The Black Swan: The Impact of the highly improbable. p. 8. 
  16. ^ Goldstein, Daniel G.; Taleb, N. N. (in press). "We don't quite know what we are talking about when we talk about volatility" (abstract). Journal of Portfolio Management 33 (4): 84–86. doi:10.3905/jpm.2007.690609. 
  17. ^ Goldstein, Daniel G.; Eric J. Johnson; William F. Sharpe (in press). "Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice". Journal of Consumer Research. 
  18. ^ Sharpe, William F.; Daniel G. Goldstein; Philip W. Blythe (2000-10-10). "The Distribution Builder: A Tool for Inferring Investor Preferences". Retrieved 2008-02-27. 
  19. ^ "Distribution Builder Video". Archive.org. Retrieved 2008-02-27. 
  20. ^ "Society for Judgment and Decision Making". Retrieved 2008-02-27. 

Notable contributions[edit]

Selected publications (listed chronologically)[edit]

  • Gigerenzer, G.; Goldstein, D. G. (1996). "Reasoning the fast and frugal way: Models of bounded rationality". Psychological Review 103: 650–669. doi:10.1037/0033-295X.103.4.650. PMID 8888650. 
  • Goldstein, D. G.; Gigerenzer, G. (2002). "Models of ecological rationality: The recognition heuristic". Psychological Review 109: 75–90. doi:10.1037//0033-295X.109.1.75. 
  • Johnson, E. J.; Goldstein, D. G. (2003). "Do defaults save lives?". Science 302: 1338–1339. doi:10.1126/science.1091721. PMID 14631022. 
  • Goldstein, D. G.; Johnson, E. J.; Sharpe, W. F. (2008). "Choosing outcomes versus choosing products: Consumer-focused retirement investment advice". Journal of Consumer Research 35: 440–456. doi:10.1086/589562. 

External links[edit]