Despite mixed to unfavorable approval ratings, Rick Scott benefited greatly from the midtermGOP wave, in which Republicans made significant gains across the country. Scott was one of six Republican gubernatorial pick-ups across (counting Crist now as an Independant). Alex Sink, the wife of failed 2002 gubernatorial candidateBill McBride, made an issue over Scott's connections to Columbia/HCA, a Medicare billing fraud scandal, which became a key issue of the election. Scott was largely labeled a "crook" by his detractors, but still managed to outperform and outspend Sink, to the tune of $78 million of his person wealth.
The tight, and highly contentious election was one of the stand-out races in 2010. Despite not professing allegiance to the movement, Scott benefited from support and endorsement of the Tea Party activists, an influential voting block of the 2010 midterms. Furthermore, Scott ran aggressively against the Affordable Care Act, and exit polls indicated considerable support in that aspect.
Alex Sink, the CFO of Florida, was mentioned as a possible candidate to run for Senate or Governor in 2010, but initially declined. When Charlie Crist announced he would not run for re-election, Sink immediately announced her campaign for governor. Sink was the wife of Bill McBride, who ran unsuccessfully for governor in 2002.
Sink faced only token opposition in the primary. Her lone opponent was SocialistBrian Moore. On primary day Sink easily won the Democrat nomination with nearly 77% of the vote.
In May 2009, Republican incumbent governor Charlie Crist announced he would not run for re-election, and instead would run for U.S. Senate. The move immediately turned the race competitive, as GOP-hopefuls lined up to run for the open seat. Former congressman and Florida Attorney GeneralBill McCollum emerged as the early favorite. McCollum had previously lost the election for Senate in 2000, and lost the Republican nomination for Senate in 2004, was attempting his third statewide campaign.
Just before the deadline, Rick Scott jumped into the primary fight. Scott started dumping millions of his own personal fortune into the race. The race quickly became one of the most expensive and "nasty" primary campaigns in recent Florida history. Scott and McCollum lashed out with very negative attacks against each other. Scott ran as a political "outsider," and led some early polls, but McCollum re-took the lead in polls just before primary day. Scott benefited in the absentee voting, while McCollum expected to make up the difference based on turnout. On primary night, Scott won the nomination with just over 46% of the vote. The McCollum team final conceded after midnight.
The race was dominated by the two major party candidates and spending on their behalf. By the October 25, 2010 Tampa debate between Scott and Sink, Scott had spent $60 million of his own money on the campaign compared to Sink's $28 million. Total campaign expenditure for the race exceeded $100 million, far exceeding any previous spending for a governor's race in Florida.
One of the turning points in the campaign came during the debate. During a commercial break, Alex Sink's make-up artist delivered a text message on her cell phone to Sink, in direct violation of the debate rules. The rules infraction was immediately pointed out by Rick Scott and the debate moderators. Sink's team was accused of "cheating" during the debate, and the aide who delivered the message was fired from the campaign the next morning. Afterwards, media and observers were very critical of the gaffe.
The 2010 Florida Governors Race was one of Florida's closets governors races. The race was only decided by around 60,000 votes. When the polls closed Scott had a comfortable lead. However as the night wore on the margin got narrower and narrower. Scott narrowly avoided an automatic recount. Alex Sink conceded the next morning. Sink said quote Rick Scott will have to work hard to pull Floridians together, after this close election.
^Martinez resigned his seat in December 2008, and Crist appointed Republican George LeMieux to serve the remainder of Martinez's term. LeMieux declined to run for election, and Crist was one of three major candidates in the election for U.S. Senate.