The prime minister called the elections on 18 January. He claimed that he would have called it earlier, but the 2004 Indian Ocean earthquake which killed a number of Danes delayed it. Rasmussen still had almost a year left in his term, but said he wanted to call the election before municipal elections in November. His reasoning was that he wanted a clear mandate for the municipal and county government restructuring that his government was implementing.
From the last election the governing coalition of Venstre and the Conservative People's Party had 94 of the 175 seats together with the supporting Danish People's Party. This number was unchanged after the 2005 election. Voter turnout was 84.5% in Denmark proper, 73.0% in the Faroe Islands and 59.4% in Greenland.
Venstre, the party of the prime minister, campaigned on their municipal restructuring plan, as well as a continuation of the "tax-freeze" and tight immigration requirements. They also promised to see 60,000 jobs created during a second term.
The largest opposition party, the Social Democrats led by Mogens Lykketoft focused on employment, which they claim has decreased under the current government.
The Danish People's Party, who support the Venstre-Conservative coalition, criticized the "tax-freeze" but agreed, conditionally, to support it for another parliamentary term. They also wanted increasingly tough immigration restrictions.