|Cr Darryn Lyons|
|Mayor of Geelong|
26 November 2013
|Preceded by||Keith Fagg|
19 August 1965 |
Geelong, Victoria, Australia
|Political party||Liberal Party|
|Education||Geelong East Technical School|
|Occupation||Paparazzo, entrepreneur, mayor, celebrity|
Darryn Lyons (born 19 August 1965) is an Australian media personality, entrepreneur and politician, who rose to prominence in Australia and the United Kingdom as a paparazzo. He entered politics in 2013, when he was elected Mayor of Geelong.
Born in Geelong, Victoria, Australia on 19 August 1965, Lyons grew up the youngest of three children in the suburb of Herne Hill, and later Leopold. His father was an architect and the choirmaster of the Aberdeen Street Baptist Church, and designed the family's "cathedral-like" house. Lyons's passion for photography started at a young age, and he attended Geelong East Technical School, where he was regularly dux of school.
After completing his schooling, Lyons began work as a professional photographer at the Geelong News and Geelong Advertiser. At the age of 22, he moved to London, where he gained a job at the News of the World after a chance meeting with Rupert Murdoch. Two years later, he left to take a position with the Daily Mail, for whom he provided coverage of the Bosnian War.
In 1993, Lyons founded the picture company Big Pictures, which supplied paparazzi-style photography for news organisations. Big Pictures was run by his wife Melanie Lyons and Kevin Anstey, while Lyons worked as a photographer for the Daily Mail newspaper. During 1996, Darryn Lyons left the Daily Mail to work full-time at Big Pictures alongside Melanie Lyons.
He gained widespread media attention when his company sold a photograph to the News of the World, which was used to support a claim that football star David Beckham was having an affair with his personal assistant Rebecca Loos.
On the night of the fatal car crash involving Princess Diana in 1997, Big Pictures received photographs from its Paris agent Laurent Sola of Diana's final moments. Lyons still own these photos which have never been published, and has stated that he never would sell them. Lyons gave evidence at the 2007 inquest into Diana's death.
Big Pictures also ran a Mr Paparazzi website and YouTube channel from 2007 to 2013, featuring celebrity news, photos and videos
In 2012, Big Pictures was placed into administration after facing financial difficulties, with all staff members of the company being made redundant. Lyons subsequently established the Mr Paparazzi Celebrity Deals company and became a shareholder of another firm called BPGG Limited, facilitating the purchase of Big Pictures' assets for £164,000. Big Pictures went into liquidation in 2013, owing more than £82,000 to photographers and picture agencies.
In 2013, Lyons announced plans to launch an online celebrity stock photographic agency called Celebstock, however these plans did not eventuate.
Lyons has frequently appeared on radio and television programmes, including the Sky News Sunrise programme, LK Today, Australian radio shows Kyle and Jackie O Show and Hughsey and Kate, and a role as a weekly commentator on ITV1’s Alan Titchmarsh Show. Lyons has also written for the Geelong Advertiser newspaper and NW magazine.
He also became a housemate in the UK version of Celebrity Big Brother on Channel 5, entering the house in August 2011. Within a few days of entering the Big Brother house, Lyons unveiled his cosmetic "six-pack", which caused a high volume of media coverage for being a "sculpted six pack seemingly implanted atop his generous gut". He eventually finished in sixth place.
In 2012, Lyons was a contestant in the Australian show Excess Baggage. The show was transferred to digital channel GO! shortly after its premiere due to poor ratings. Following the show's completion, it was deemed a failure, with numerous people identifying the contestants as the reason for the lack of success.
Mayor of Geelong
In 2013, Lyons announced his candidacy for the City of Greater Geelong 2013 mayoral election. Although initially describing himself as a "comedy candidate", he campaigned heavily for the position with a "presidential-style mayoral campaign", including having a plane tow a banner across the sky in the city. He was declared elected after the distribution of preferences on 25 November 2013; Lyons garnered almost 30 per cent of the first preference votes, more than double the primary votes than the second-placed candidate. Lyons was sworn into office on 26 November 2013.
As mayor, Lyons has focussed on lobbying for the city, creating publicity and lifting the city's profile in order to attract tourism and investment.
Lyons has advocated for building a cruise ship pier on the Geelong waterfront in order to boost the city's economy with tourism. The pier would also incorporate a convention centre and cultural centre.
Lyons is a member of the Liberal Party of Australia and resides in the Western Beach area of Geelong. His fiancee is Elissa Friday, a former model and a student. He was formerly married to Melanie Whitehead, who left him in 2000. Lyons is a personal friend of Melbourne mayor Robert Doyle, who supported Lyons during his 2013 electoral campaign. Lyons has acknowledged drug abuse, binge drinking and heavy gambling during his former life abroad.
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