DatPiff

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DatPiff
DatPiff logo.png
Headquarters Leesport, Pennsylvania, U.S.
Area served Worldwide
Founder(s) Marcus Frasier
Key people
  • Marcus Frasier CEO, Idle Media Inc.)
  • Kyle "KP" Reilly (EVP, Head of Music)
Revenue Increase $2.3 million (2011 est.)[1]
Owner Idle Media Inc.
Employees 14[1]
Website datpiff.com
Alexa rank Increase 2,775 USA (January 2013)[2]
Type of site Digital Music
Registration Not required
Users 8,000,000+
Available in English
Launched 2005
Current status Active

DatPiff is an online mixtape distribution platform owned by Idle Media Inc. It was launched in 2005 and is headquartered in Pennsylvania.[1] It specializes in hip-hop and rap and urban music.

For a little under a decade now (est. 2005), DatPiff has been the go-to place for mixtapes online and said to be the "innovators" of the digital mixtape. DatPiff is host to all of the popular free mixtape releases online and worldwide from artists like Lil Wayne, Meek Mill, Wiz Khalifa, Mac Miller, P Diddy and many more. DatPiff's ten most popular mixtapes exceeds 20.1 million downloads. Their most popular release to date is Dreamchasers 2 by Meek Mill with over 4 million downloads. DatPiff helped catapult such artists as Wiz Khalifa, Mac Miller, Kid Ink, and Chance The Rapper into super stardom with the release and rollout of their debut projects. [3] They have also received major sponsorship deals from companies such as Nike and VH1[4]

Features[edit]

A key feature of DatPiff is that unregistered users are allowed to download for free any mixtape uploaded to the site that has been Sponsored - i.e. funded by the artist or label. Registered users are permitted a limited number of downloads of non-sponsored mixtapes per day. Premium paid users have an unlimited number of downloads of any mixtape. Mixtapes may be streamed by any user. Premium content may also be purchased.

Users can register as an artist or fan - the key difference being that artists upload their work to the site while fans are there to listen to the results.

DatPiff has mobile applications for iOS (iPhone and iPad), Android, Windows Phone 7, BlackBerry, and WebOS.

Press coverage and recognition[edit]

Forbes Magazine covered DatPiff in 2011 in the article "Datpiff: How Love For Mixtapes Grew To Lil Wayne Levels", remarking on its rapid growth and featuring of major artists. It describes the site as "the envy of anyone trying to build an online entertainment community".[5]

DatPiff is annually selected by The Source Magazine as one of the most powerful sites online.

References[edit]

  1. ^ a b c "Idle Media Inc.". Bloomberg Businessweek. 
  2. ^ "DatPiff.com Site Info". Alexa Internet. Retrieved 2012-07-16. 
  3. ^ "DatPiff 2x Platinum". "DatPiff". Retrieved 7 September 2013. 
  4. ^ "Idle Media Inc". Investors Hub. Retrieved 16 July 2012. 
  5. ^ "Datpiff". Forbes. Retrieved 16 July 2012.