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DataPlay Inc.
Type Incorporation
Founded 1999
Headquarters Flag of the United States.svg Longmont, Colorado, USA
Key people Bill Almon, Jr., CEO and President
Jeff Roberts, CFO
Products DataPlay Engine
DataPlay 500MB Optical Media
Employees ~30 (2006)

DataPlay is an optical disc system developed by DataPlay Inc. and released to the consumer market in 2002. Using very small (32mm diameter) disks enclosed in a protective cartridge storing 250MB per side, DataPlay was intended primarily for portable music playback, including both pre-recorded disks and user-recorded disks (and disks that combined pre-recorded information with a writable area).

DataPlay included an elaborate digital rights management system designed to allow consumers to "unlock" extra pre-recorded content on the disk, after the initial purchase.

The recorded music industry was generally supportive of DataPlay and a small number of a pre-recorded DataPlay disks were released, including a Britney Spears album. However, as a pre-recorded format DataPlay was a failure.

The had very few products seen hit the market that could do data "USB Drive" most notably the Topy Mini Writer which was $130 (USD) which housed a drive optical pickup unit "Picture # 4" and a USB interface board to attach it to the host "Computer" allowing the use of Dataplay discs for use just like we use cd-r discs today. The other most noted products were the Iriver IDP-100 and the MTV Video Device named MTV FLIP which both housed the prototyped based model "Picture # 2.

The famous optical drive pickup unit (or engine) "Picture #2" as they liked to call it was given only to developers and has been referred to as TLA11-00143 "only in the form of Picture # 4" but that is not the original part number just a batch number off the drive itself that is on a sticker which on some drives say 11-0100 and 11-00096 without the TLA "reported by private collector Donald McClintick which has models of all types" so you see it is just a number; publicly at this time no model numbers have been released. This is the unit found in any manufactured product with the official DataPlay logo on it "Some have no tops and differ from the one in the Iriver IDP-100 "Picture # 2" but all contain the same engine. The one shown in the Picture # 4 is 1 of 56 never used in the package optical units that has never been in a device and of the private collection of Donald McClintick which has drives of other types also(such as the one Picture # 1,2,3-5 and others not pictured).

While Dataplay is and was a great technology president and CEO at the time Steve Volk "Now Provoker of a similar technology called VMEDIA" was good at what he did; he closed up shop twice in the history of the company ; second time being after the obtaining of DPHI and the flip flop of names below. While you can't go to their web page you can still reach the support and business lines for them. Most effort has been lost and diminished for this dying format.

Names: DaTARIUS DPHI Dataplay

As of 1/14/2012 it is extremely hard to obtain any Dataplay items as they have not been produced in some time; so it will be a rare occasion unless found on a surplus or auction site to obtain Dataplay items..

1. Dataplay optical drive engine development photo of a development platform for testing and demo
2. Dataplay optical drive engine most commonly seen photographed on the web
3.Dataplay optical drive engine with its case as if it were sent to Dataplay after manufacturing
4. Dataplay optical drive engine top
5. Dataplay optical drive engine bottom

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