|Bill Almon, Jr., CEO and President
Jeff Roberts, CFO
DataPlay 500MB Optical Media
Number of employees
DataPlay is an optical disc system developed by DataPlay Inc. and released to the consumer market in 2002. Using very small (32mm diameter) disks enclosed in a protective cartridge storing 250MB per side, DataPlay was intended primarily for portable music playback, including both pre-recorded disks and user-recorded disks (and disks that combined pre-recorded information with a writable area).
DataPlay included an elaborate digital rights management system designed to allow consumers to "unlock" extra pre-recorded content on the disk, after the initial purchase.
The recorded music industry was generally supportive of DataPlay and a small number of a pre-recorded DataPlay disks were released, including a Britney Spears album. However, as a pre-recorded format DataPlay was a failure.
There were very few products seen on the market that could do data "USB Drive" most notably the Topy Mini Writer which was $130 (USD) which housed an optical pickup unit "Picture # 4" and a USB interface board to attach it to the host "Computer" allowing the use of Dataplay discs for use just like we use cd-r discs today. The other most noted products were the Iriver IDP-100 and the MTV Video Device named MTV FLIP which both housed the prototyped based model "Picture # 2.
The optical drive pickup unit (or engine) "Picture #2" was given only to developers and has been referred to as TLA11-00143 "only in the form of Picture # 4". This is the unit found in any manufactured product with the official DataPlay logo on it "Some have no tops and differ from the one in the Iriver IDP-100 "Picture # 2" but all contain the same engine. The one shown in the Picture # 4 is 1 of 56 never used in the package optical units that has never been in a device and of the private collection of Donald McClintick which has drives of other types also(such as the one Picture # 1,2,3-5 and others not pictured).
Names: DaTARIUS DPHI Dataplay
As of 1/14/2012 it is extremely hard to obtain any Dataplay items as they have not been produced in some time; so it will be a rare occasion unless found on a surplus or auction site to obtain Dataplay items..