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Industry Market Intelligence
Founded 1989
Founder Mike Danson, Doug Wilson
Headquarters London, United Kingdom
Area served
Parent Informa

Datamonitor is an international company providing market intelligence, data analysis and opinion via a worldwide network of in-house analysts. According to the organization's website in 2011, Datamonitor assists over 6000 of the world’s leading corporations in making strategic and operational decisions. The company uses audited methodologies to deliver their advice across the major industrial sectors. Datamonitor is a division of Informa plc (FTSE: INF), a United Kingdom-based publisher and conference company.


The company was founded in 1989 by Mike Danson and Doug Wilson with its first report covering the UK Frozen Food Industry. The company then expanded its coverage to include a number of markets and industries having secured further business intelligence companies. Datamonitor was then acquired by Informa in 2007 for £513m.[1]

Industries covered [2][edit]

  • Automotive
  • Consumer packaged goods
  • Energy & sustainability
  • Financial Services
  • Logistics & Express
  • Pharmaceuticals & Healthcare
  • Sourcing

Acquired companies[edit]

  • Computerwire (2002)
  • Productscan Online (2004)
  • eBenchmarkers (2004)
  • Butler Research Group (2005)
  • Verdict Research (2005)[3]
  • Ovum Ltd. (2006) [4]
  • Life Science Analytics (2006)
  • Brown Wilson Group (2009) [5]
  • Packtrack (2010)[6]

Many of these acquired companies continue to have an independent brand presence within Datamonitor.


  1. ^ Grande, Carlos and Edgecliffe-Johnson, Andrew. "Datamonitor accepts £513m bid" FT, 14 May 2007. In 2011 Informa closed down Datamonitor offices in Hyderabad, India and Dubai
  2. ^ Datamonitor About Us Page Datamonitor, Accessed 20 October 2010
  3. ^ Shah, Saeed "Retailing guru nets £4.7m from sale of Verdict" Independent, 19 May 2005
  4. ^ Wilson, James "Ovum is bought for £42m to strengthen technology" 21 October 2006
  5. ^ "Datamonitor acquires Brown-Wilson Group", May 2009
  6. ^ Datamonitor Group Acquires Research Organization Pack-Track Package Design Magazine, 5 May 2010