Founded in 2004 by journalist Klaus Stimeder and businessman Hannes Weyringer, Datum is published by the Association to Promote Quality Journalism (Verein zur Förderung des Qualitätsjournalismus) eleven times a year. The circulation is 10.000 copies. The magazine aims to be an alternative in the Austrian media market, providing long articles with background information. Topics covered are Austrian politics, foreign policy, media and culture.
"Austria's Datum is showing others how it should be done. With its slightly off, always iconic covers, matte paper stock and sharp lay-outs it's become a cult favourite among art directors around the world. The website's a thing of beauty, too."
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