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He launched the Elemental Discoveries chemistry webzine in 1996 and in 1999 relaunched it under the Sciencebase banner. Sciencebase was featured in ACS magazine C&EN. This website has also served as a model for the Reactive Reports webzine (which featured in C&EN and the new formats of Chemspy and the tech tips site Sciencetext.
Bradley was a Daily Telegraph-British Association Young Science Writer of the Year, was a runner up in the inaugural awards for science communication made by the UK's Chemical Industry Association, a merit winner in the British Medical Journalism awards, and is the author of Deceived Wisdom (Elliott & Thompson, 2012; ISBN 9781908739346).