David Jones (Global CEO, Havas)

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David Robert Jones (born November 9, 1966) is a former CEO of Havas and Havas Worldwide (formerly known as Euro RSCG Worldwide), and cofounder of global youth forum One Young World. He is author of Who Cares Wins: Why Good Business Is Better Business[1] (Pearson/FT Publishing, November 2011) and the founder of the Social Business Idea.

Career[edit]

David Jones was born and educated in North West England and holds business degrees from Fachhochschule Reutlingen and Middlesex University. Fluent in German and French as well as his native Welsh, he began his career as an account executive at BDH Manchester (now TBWA) before moving to JWT in Paris and then Lowe Europe. Returning to London, he became the youngest board member at AMV BBDO.

Jones’ career with Havas began in 1998, when he was appointed CEO of Euro RSCG Australia at age 32. After launching the network’s first digital agency, he became president of global brands for Euro RSCG Worldwide and served as global brand director on Reckitt Benckiser. In 2004 he was promoted to CEO of Euro RSCG New York and in 2005 he succeeded Jim Heekin as CEO of Euro RSCG Worldwide and also taking on duties as directeur general of Havas.[2] In 2006 Euro RSCG became the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year.[3][4] In 2009, Jones added the title of CEO of Havas Worldwide, running all the creative, marketing and design companies throughout the Havas network of 300+ offices.[5]

From 2007–2010, Jones led the Euro RSCG team advising David Cameron and the UK Conservative Party.[6]

In 2011, Jones expanded his position to encompass the entire Havas network, including Havas Media.[7]

Change leadership[edit]

David Jones is creator of the Social Business Idea™—a principle and practice that “operates at the intersection of social responsibility and social media” and “aligns the goals of doing well and doing good.”[1] He cites the Dulux Let’s Colour Project as an example.[8] Social Business Ideas are a focus of Jones’ book, Who Cares Wins: Why Good Business Is Better Business, scheduled to be published by Pearson/FT Publishing in late 2011. At Mashable Connect 2011[9] and other forums, Jones has advocated using the communication skills of the advertising industry to drive social change. He told Adweek: “I passionately believe that what our industry actually excels at is using our creativity to change people’s behavior. Given the state of the world, I believe that we in the creative industries not only have an opportunity but an obligation to use that talent and our creativity to change people’s behavior around some of the bigger issues facing the world.” [10]

In 2009, Jones cofounded youth forum One Young World, called “arguably the most forward-looking and comprehensive piece of corporate social responsibility ever attempted”[11] by Marketing Week. In 2011, Jones’ work with One Young World was recognized by the Clinton Global Initiative.[12]

In advance of the United Nations Framework Convention on Climate Change in Copenhagen in 2009, David Jones was asked by former U.N. Secretary-General Kofi Annan to create a campaign to communicate the urgent need for action. Jones drove the creation of the TckTckTck Campaign for Climate Justice, an open source campaign that recruited more than 17 million “climate allies” to the cause.[13] In 2010 TckTckTck won a “Game Changer” Award from We Media,[14] was short-listed for a Webby Award for world’s best advocacy campaign,[15] and listed by The Guardian as one of the Top 50 climate tweeters in the world.[16]

Social Business Idea[edit]

In Who Cares Wins, Jones defines the Social Business Idea as the overlap between what a company is good at (“a genuine and credible role for the brand or business”), and what consumers or customers are looking for (“real issues that consumers care about”). He lists as examples M·A·C’s Viva Glam cosmetics partnering with Lady Gaga to raise money and awareness for HIV;[17] Levi’s Water<Less jeans line, produced with lower water usage;[18] Marks & Spencer “Plan A” environmental commitment;[19] Nike “Better World”;[20] Pepsi Refresh Project,[21] and more.

Awards and distinctions[edit]

The Guardian Sustainable Business Leader 2013

Inducted into American Advertising Federation “Hall of Achievement” (2005)[22]

Named to “40 Under 40” list of Crain’s New York Business (2005)[23]

Named to Advertising Age “40 Under 40” (2006)[24]

Financial Times and Aviva Top 5 European Pioneering Thought Leaders (2006)

Selected by World Economic Forum as a Young Global Leader (2008)[25]

Named as number two of two ad industry CEOs of the decade by readers of Adweek (2010)[26]

Nominated by CR Magazine as Responsible CEO of the Year (2011)[27]

Founding curator, Young Shapers (World Economic Forum)

Founding ambassador, D&AD White Pencil

Earnings[edit]

In 2012, David Jones earned 3 122 654 € for its responsibilities within Havas.[28]

Personal life[edit]

David Jones is married with four young children. He has lived and worked in the United Kingdom, Germany, France, Australia, and the United States.

References[edit]

  1. ^ a b "Who Cares Wins: Why good business is better business (Financial Times Series) (9780273762539): David Jones: Books". Amazon.com. 2009-09-09. Retrieved 2011-11-08. 
  2. ^ "Euro Rscg Chairman-Ceo Resigns". Media-online.ru. 2005-08-02. Retrieved 2011-11-08. 
  3. ^ "Global Agency Network of the Year: Euro RSCG | News - Advertising Age". Adage.com. 2007-01-08. Retrieved 2011-11-08. 
  4. ^ "The Annual 2006: Advertising Network of the Year - Euro RSCG | Advertising news | Campaign". Campaignlive.co.uk. 2006-12-15. Retrieved 2011-11-08. 
  5. ^ "Euro Chief David Jones Now Oversees 80% of Havas | Agency News - Advertising Age". Adage.com. 2009-02-27. Retrieved 2011-11-08. 
  6. ^ Silver, James (2011-03-14). "David Jones: the Tory ad-man who enjoys going for the jugular | James Silver | Media". London: The Guardian. Retrieved 2011-11-08. 
  7. ^ "David Jones Named CEO of Havas Group | News - Advertising Age". Adage.com. 2011-03-08. Retrieved 2011-11-08. 
  8. ^ "Home - Let's Colour Project". Letscolourproject.com. Retrieved 2011-11-08. 
  9. ^ "5 Key Shifts Happening Right Now in the World of Digital Marketing". Mashable.com. 2011-06-01. Retrieved 2011-11-08. 
  10. ^ Chapman, Mike. "'Beds Are Burning' for Climate Change". Adweek. Retrieved 2011-11-08. 
  11. ^ Choueke, Mark. "Collaborative approach marks new age of CSR | News". Marketing Week. Retrieved 2011-11-08. 
  12. ^ Young, One. "David Jones receiving Clinton Global Initiative for One Young World | Flickr - Photo Sharing!". Flickr. Retrieved 2011-11-08. 
  13. ^ "The Global Campaign for Climate Action : The Global Campaign for Climate Action". Tcktcktck.org. Retrieved 2011-11-08. 
  14. ^ "The Global Campaign for Climate Action". TckTckTck. 2010-03-12. Retrieved 2011-11-08. 
  15. ^ "Webby Nominees". Webbyawards.com. 2011-10-28. Retrieved 2011-11-08. 
  16. ^ Edwards, Rhiannon (2010-05-11). "Top 50 Twitter climate accounts to follow | Environment | guardian.co.uk". London: Guardian. Retrieved 2011-11-08. 
  17. ^ "MAC Cosmetics: Viva Glam". Retrieved 2011-12-19. 
  18. ^ "Levi’s: Water<Less". Retrieved 2011-12-19. 
  19. ^ "Marks & Spencer: Plan A". Retrieved 2011-12-19. 
  20. ^ "Nike Better World". Retrieved 2011-12-19. 
  21. ^ "Nike Better World". Retrieved 2011-12-19. 
  22. ^ "AAF-AHOA Members". Aaf.org. 2007-08-14. Retrieved 2011-11-08. 
  23. ^ "David Jones - 2006 - 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. Retrieved 2011-11-08. 
  24. ^ "Special Report: 40 under 40 - Special Reports - Advertising Age". Adage.com. 2011-08-22. Retrieved 2011-11-08. 
  25. ^ "World Economic Forum Announces Euro RSCG Worldwide's Global CEO, David Jones, as a 2008 Young Global Leader". Zawya. 2008-03-11. Retrieved 2011-11-08. 
  26. ^ "AdweekMedia: Best of the 2000s - Agency Executives of the Decade". Best of the 2000s. Retrieved 2011-11-08. 
  27. ^ "4th Annual Responsible CEO of the Year Award Nominations Announced". Commit Forum. Retrieved 2011-11-08. 
  28. ^ SBF 120 executives' earnings, Le Journal du Net, June, 25, 2013

External links[edit]