David Mayer de Rothschild
|David Mayer de Rothschild|
|Born||25 August 1978
|Sculpt the Future Foundation|
David Mayer de Rothschild (born 25 August 1978) is a British adventurer, ecologist, and environmentalist and head of Sculpt the Future Foundation, a charity that supports innovations and creativity in social and environmental impact efforts. He is a member of the Rothschild family, the youngest of three children of Victoria Lou Schott (born 1949) and Sir Evelyn de Rothschild (b. 1931) of the Rothschild banking family of England. His middle name "Mayer" is taken from the name of the founder of the Rothschild family banking empire, Mayer Amschel Rothschild.
Early life 
The youngest heir to his family’s banking fortune, de Rothschild was born in 1978 in London, England. His mother, Victoria Lou (Schott), is American, daughter of Marcia Lou (Whitney) and Lewis M. Schott. He is the younger brother of Anthony de Rothschild and Jessica de Rothschild. As a teenager, de Rothschild was a top-ranked horse jumper on Britain’s junior event team. He later gave up the sport to pursue his education, stating in an interview with The New Yorker “I realized there was more to life than spending hours and hours and hours on a horse.”
After leaving Harrow School in 1996 he attended Oxford Brookes receiving a 2:1 B.Sc (Hons) in Political Science and Information Systems. In 2002, de Rothschild studied at the College of Naturopathic Medicine, London where he received an advanced Diploma in Natural Medicine, ND. By age 20, de Rothschild had started his own music merchandising business and sold it. In 2001 he bought a 1,100 acre organic farm in New Zealand, and was invited to take part in a Polar expedition. This experience turned de Rothschild into an enterprising eco-adventurer.
Polar expeditions 
In 2006, de Rothschild spent over 100 days crossing the Arctic from Russia to Canada, which saw him become one of only 42 people, and the youngest British person, to ever reach both geographical poles. He had already become one of only 14 people ever to traverse the continent of Antarctica, and was part of a team that broke the world record for the fastest ever crossing of the Greenland ice cap. In 2006 he launched the website "Mission Control" in order to present his expeditions and environmental efforts to children and the youth. The trek across the Arctic was the first "mission" to be highlighted on the website, and the second was planned to either be a trek through the Amazon or a trek from Lake Baikal to the Gobi Desert.
His expeditions also led to his founding of the Adventure Ecology organization, in order to use adventure to help inspire people to live more sustainably. Adventure Ecology is driven towards the youth demographic but is accessible to others as well. It serves as a community and network for the discussion of climate change and associated problems.
In the late 2000s de Rothschild developed a mission to raise awareness of the Pacific Garbage Patch, in which he invented a new form of sustainable ship boat at a lab on Pier 31 in San Francisco, called the "Plastiki". In March 2010, de Rothschild launched the boat, a 60-foot catamaran was built from approx. 12,500 reclaimed plastic bottles and a unique recyclable technology called Seretex. Seretex, which was developed by de Rothschild and his team, was meant to reuse PET in a novel way, finding new uses for a waste product. The Plastiki and its crew sailed over 8,000 nautical miles across the Pacific Ocean from San Francisco to Sydney. The evening before their journey began, de Rothschild and his skipper Jo Royle interviewed with CNN, quoting Mark Twain when asked how he felt in anticipation for the trip.
The Plastiki successfully completed its journey to Sydney on 26 July 2010. Along with the Plastiki de Rothschild launched a platform for community interaction and sharing stories called "Myoo" (the name comes from the pronunciation of "community"). The Plastiki was named one of 2010's fifty best inventions by Time Magazine.The Plastiki is named after the Kon-Tiki, a raft used by Pacific explorer Thor Heyerdahl.
The construction of the ship is notable not only for its use of recycled plastic bottles as a primary building material, but also using reclaimed and environmentally friendly materials throughout. In April, 2010 he told Good Morning America: "Every part of the boat, even down to the glue we used to stick the boat together, [it] is a glue we made and had to engineer specifically for this project. It's made of cashew nuts and sugar….every part of the boat - from the interior with reclaimed materials, reclaimed fabric, is all trying to do our best and showcasing there are a lot of solutions out there". In 2009 The New Yorker's Jon Colapinto, wrote about the Plastiki, comparing its creator, de Rothschild, to adventurers like Sir Richard Francis Burton and Sebastian Snow.
ARTiculate expeditions 
As part of Adventure Ecology’s ARTiculate series, de Rothschild led a field trip expedition to Ecuador in 2007. The group spent time in the Ecuadorian rain forest, documenting the damage international oil companies had caused by drilling the vast oil reserves. In November 2011 de Rothschild and a small crew mounted an expedition to Brazil’s Amazon rainforest as part of the ARTiculate series, with the goal of better understanding and publicizing the effects of the controversial Belo Monte dam project. This expedition was supplemented by articles on Myoo.com and culminated in an art project developed with local children. When asked by Outside Magazine reporter Caty Enders about whether an expedition could make a difference in a pressing issue like the Belo Monte dam de Rothschild replied that "it would be naïve to think that this mini art-based adventure into the Amazon is going to change what has been in motion for the last 36 years. But when you see someone in the road and they’re dying, do you keep walking and say, Oh, they’ll be dead soon? That’s the reality when you embark on an adventure like this, you may never know the true outcome until many years later".
The Myoo concept developed into the Myoo Agency, founded by de Rothschild as a marketing agency that works with businesses looking to create sustainable practices. The Plastiki development was done under the company name Smarter Plan, which continues to develop additional solutions for adapting waste into useful objects and devices. Myoo was eventually renamed the World-Exposure agency, reflecting his new partnership with the Exposure marketing agency. It carries on the task of introducing firms to sustainable practices and promoting communications strategies involving sustainable means and profiling sustainable enterprises. A precursor to Myoo was Rothschild's previous organization Adventure Ecology, the mission of which has been absorbed into World-Exposure.
Rothschild is also the founder of the environmental foundation Sculpt the Future. Sculpt the Future took the initiative of spreading environmental education through the use of adventure ecology and other high profile methods. According to The Today Show, the foundation "encourages people to find new ways to change and improve their communities and environment". Rothschild also founded Mpact, which focuses on teaching corporations and organizations on how to access the most zealous community contributors and volunteers, and how to provide them with the tools they need to succeed on their behalf.
Written work 
In 2007 de Rothschild wrote The Live Earth Global Warming Survival Handbook: 77 Essential Skills to Stop Climate Change—Or Live Through It (ISBN 978-1-59486-781-1), with afterword by Kevin Wall, which was the official companion book to the Live Earth concert series. In 2008 he was the Consultant Editor for Earth Matters: An Encyclopedia of Ecology wrote action graphic novel, The Boy The Girl the Tree with artist Simon Harrison and wrote the Foreword to True Green Kids:True Green Kids: 100 Things You Can Do to Save the Planet. In 2008, alongside others including Zac Goldsmith, David Cameron's environmental advisor, de Rothschild helped to write the commentary for the book Antarctica - The Global Warning. De Rothschild is a Huffington Post contributor, commenting on environmental issues. In early 2010 he also trademarked the phrase Equation For Curiosity.
Film work 
In 2012 de Rothschild developed Eco Trip: The Real Cost of Living, an eight part series on the production methods behind household items and the impact their use has on the environment. Each episode covers the full life cycle of the products.
David de Rothschild was awarded the accolade of "Emerging Explorer" by National Geographic, was appointed an "international ambassador" by NGO Clean Up the World and nominated as a "Young Global Leader" by the World Economic Forum. In 2007 de Rothschild was named one of GQ Magazine's men of the year, being the sole individual named to the "Environmentalist" category. The following year, due to his efforts at involving youth in environmental issues, he was the 2008 winner of the Kids' Choice Awards UK "Greenie Award". In 2009 Rothschild was named by the United Nations Environment Program as a "Climate Hero". In 2011 de Rothschild served on the judging panel for the International Green Awards as well as the Climate Week Awards.
- 7 February 2009 The Sunday Times Magazine
- "The Peerage". Retrieved February 20, 2013.
- "State Beverage Department Head Named by Warren". St. Petersburg Times. December 2, 1984. Retrieved February 20, 2013.
- John Colapinto (April 6, 2009). "Message in a Bottle". New Yorker. Retrieved February 20, 2013.
- McKinley, Jesse (17 April 2009). "After the Silver Spoon, a Green Life". New York Times. Retrieved 2010-04-23.
- Ivanova, Nadya (19 October 2009). "Alternative Adventure: Eco-explorer David De Rothschild to Travel the Pacific in Plastic Ship". Circle of Blue. Retrieved 2010-04-23.
- "Plastiki adventurer David De Rothschild to speak in Sydney". Momson Daily. July 28, 2010. Retrieved February 20, 2013.
- "DLD Conference: David de Rothschild". Retrieved February 20, 2013.
- Tim Zimmerman (June 1, 2006). "On Top of the World". Outside Magazine. Retrieved February 20, 2013.
- "David de Rothschild: Cast your votes for the Observer Ethical Awards". The Guardian. January 11, 2009. Retrieved February 20, 2013.
- Emily Jerome. "David de Rothschild". Interview Magazine. Retrieved February 20, 2013.
- Tim Adams (October 11, 2009). "The voyage of the Plastiki". The Guardian. Retrieved February 20, 2013.
- van Beynen, Martin (23 January 2010). "Absentee landlord: Little on the horizon to calm investment office". Christchurch: The Press. pp. A13.
- Jaymi Heimbuch (July 26, 2010). "Plastiki Completes 8,000 Nautical Mile Journey Protesting Plastic Pollution". Treehugger. Retrieved February 20, 2013.
- "Plastiki sets off on adventure". CNN. March 21, 2010. Retrieved February 20, 2013.
- Green message in 12,500 bottles, Australian Geographic, 27 July 2010
- Alissa Walker (June 21, 2010). "Myoo Uses Crowdsourcing for Sustainability Solutions". Fast Company. Retrieved February 20, 2013.
- "The 50 Best Inventions of 2010". Time Magazine. 11 November 2010.
- John Colapinto (6 April 2009). "Message In a Bottle". The New Yorker.
- Darcy Bonfils (April 7, 2010). "Adventure on the High Seas Raises Environmental Awareness". ABC News. Retrieved February 20, 2013.
- Leonora Oppenheim (June 4, 2007). "The TH Interview: David de Rothschild - Part 1". TreeHugger. Retrieved February 20, 2013.
- David DeFranza (October 28, 2011). "David de Rothschild Prepares for a New Adventure in the Amazon (Interview)". Treehugger. Retrieved February 20, 2013.
- Caty Enders (November 11, 2011). "DAVID DE ROTHSCHILD CHALLENGES BELO MONTE DAM". Outside. Retrieved February 20, 2013.
- "David de Rothschild". Planet B. June 2012. Retrieved February 20, 2013.
- "About Us". Retrieved March 9, 2013.
- "About". Retrieved March 9, 2013.
- Associated Press (May 17, 2007). "Live Earth merchandising begins with book, Madonna song". CBC News. Retrieved March 9, 2013.
- "David de Rothschild". The Tavis Smiley Show. June 22, 2007.
- Access Hollywood (July 13, 2007). "Cameron, Britney find romance with new boys". The Today Show.
- "About Us". Retrieved March 9, 2013.
- "Green Book Review #9 - "The Global Warming Survival Handbook" by David de Rothschild (Featured Contributor: Lisa Sharkey, HarperCollins)". February 19, 2009. Retrieved February 20, 2013.
- London: Dorling Kindersley, 2008. ISBN 978-0-7566-3435-3
- National Geographic Society. ISBN 978-1-4263-0443-9
- Antarctica: The Global Warning, The Five Mile Press Pty. Limited, 2008
- "David de Rothschild". Huffington Post. Retrieved February 20, 2013.
- "Equation for Curiosity: Details for UK Trademark No. 2533496". March 12, 2010. Retrieved February 20, 2013.
- "Eco Trip: The Real Cost of Living". Retrieved February 20, 2013.
- "David de Rothschild: Environmental Storyteller". National Geographic. Retrieved February 20, 2013.
- "GQ Men of the Year Awards". Glamour Magazine. September 6, 2007. Retrieved February 20, 2013.
- "Ant and Dec's triple Nickelodeon Kids' Choice win". Monsters and Critics. September 15, 2008. Retrieved February 20, 2013.
- "UN environment agency names ‘Climate Heroes’". United Nations Environment Program. June 4, 2009. Retrieved February 20, 2013.
- "David de Rothschild, Environmentalist & Explorer & ‘Plastiki’ Expedition Leader". International Green Awards. Retrieved February 20, 2013.
- "Climate Week Awards 2011". Retrieved February 20, 2013.