David Meerman Scott

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David Meerman Scott

David Meerman Scott
Born March 25, 1961 (1961-03-25) (age 48)
Residence Boston, Massachusetts, U.S.
Alma mater Kenyon College
Occupation Thought leader, strategist, speaker, author
Website
Web Ink Now blog; Official site

David Meerman Scott (born March 25, 1961) is an online thought leader, viral marketing strategist[1], and author of five books on marketing. Based in Boston, he is a speaker at conferences and corporate events and he runs seminars about marketing around the world.

Contents

[edit] Background

Scott graduated from Kenyon College in 1983 with a BA in Economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002. He held executive positions in an electronic information division of Knight-Ridder, at the time one of the world’s largest newspaper companies from 1989 to 1995. He was based in Tokyo from 1987 to 1993 and in Hong Kong from 1993 to 1995. He moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation. In his most recent corporate position he was vice president of marketing at NewsEdge until the business was sold to Thomson Corporation in 2002.

Since 2001, he has used Meerman, his middle name, to distinguish himself from other well known David Scott’s such as the David Scott who walked on the moon as the commander of Apollo 15 (and whom he has met[2]), the David Scott who is six-time Iron Man Triathlon Champion, and the David Scott who is a member of congress from Georgia’s 13th district.

[edit] Thought

Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different on the Web than in mainstream media[3]. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different[4]. Instead of buying or begging your way in, Scott says anybody can "publish their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video[5], viral marketing[6], and online media[7].

[edit] Publications

Covers of World Wide Rave and The New Rules of Marketing and PR. The cover of the former is by Doug Eymer and was inspired by vintage rock concert posters[8].

Scott is the author of several books:

  • World Wide Rave (2009)[9]. To promote this book Scott created several videos including one[10] evocative of the joyous Matt Harding Where is Matt? series and a series of three[11][12][13] in the workplace mockumentary style of both Ricky Gervais's The Office and the Art of the Sale videos[14]. Comedian Tim Washer plays in two of these series: as victim in the Art of the Sale, but switching roles to oppressor in Riding the Rave.
  • Tuned In (2008)[15]
  • The New Rules of Marketing and PR (2007)[16]. This book was featured in the BusinessWeek Best Seller List[17] and is published in more than 20 languages[18]. Related to the book, Scott developed a one-day seminar called New Rules of Marketing, which is taught to corporate groups around the world.
  • Cashing In With Content (2005)[19]
  • Eyeball Wars: A Novel of Dot-com Intrigue (2001)[20]

Scott also wrote the foreword in Inbound Marketing: Get Found Using Google, Social Media, and Blogs[21], which is the first book in a series he edits for John Wiley & Sons called The New Rules of Social Media[22]. The second book in the series is by Steve Garfield[23].

He has also published several E-books[24] and writes a blog, Web Ink Now[25], which is ranked in AdAge Power 150 as one of the top marketing blogs[26].

[edit] Corporate governance

Scott serves on the board of advisors of HubSpot[27] and the board of directors of Kadient[28].

[edit] Hobbies

Scott's hobbies include collecting space artifacts[29].

[edit] See also

[edit] External links

[edit] Notes

  1. ^ Willaman, Mark (July 10, 2007). "Thought-leader David Meerman Scott Headlines July Webinar Showing HR suppliers How to Target Buyers". http://www.prlog.org/10023501-thought-leader-david-meerman-scott-headlines-july-webinar-showing-hr-suppliers-how-to-target-buyers.html. Retrieved May 10, 2009. 
  2. ^ Scott, David Meerman. "About the Apollo Artifacts blog and the author / collector". http://www.apolloartifacts.com/2007/01/about_the_apoll.html. "I finally got an opportunity to meet my namesake. At my dinner table, Dave Scott told fun stories..." 
  3. ^ Kirsner, Scott (April 26, 2009). "Increasing marketing isn't just a one way street". Boston Globe (NY Times Co). http://www.boston.com/business/technology/articles/2009/04/26/increasingly_marketing_isnt_just_one_way_street/. Retrieved May 10, 2009. 
  4. ^ Smith, Helaine (2008-02-01). "Get adventurous with ‘new rules’ online". The Boston Herald (Herald Media). http://news.bostonherald.com/business/womens/general/view.bg?&articleid=1069345&format=&page=1&listingType=wbb#articleFull. Retrieved 2008-02-06. 
  5. ^ Flandez, Raymund (2007-11-26). "Managing Technology - Lights! Camera! Sales!". The Wall Street Journal (Dow Jones). http://online.wsj.com/public/article/SB119562605316100411-3vp9vZ4VywZwU_7mlFSmc4KNUcw_20071225.html?mod=tff_main_tff_top. Retrieved 2008-02-06. 
  6. ^ Ramberg, J.J. (2007-07-29). "Consultant's Corner: Utilizing YouTube". MSNBC.com (Dow Jones). http://video.msn.com/?mkt=en-us&brand=msnbc&tab=m5&?f=00&vid=7d8a0951-3e1d-45a5-9b36-a45ccf0a8c8d&playlist=videoByTag:mk:us:vs:0:tag:source_your%20money:ns:MSNVideo_Top_Cat:ps:10:sd:-1:ind:1:ff:8A. Retrieved 2008-02-06. 
  7. ^ Moran, Gwen (2007-07-01). "Under the Influence". Entrepreneur.com (Entrepreneur.com, Inc.). http://www.entrepreneur.com/magazine/entrepreneur/2007/may/177062.html. Retrieved 2008-02-06. 
  8. ^ HOW WILL YOU CREATE A WORLD WIDE RAVE? :: Making of the Video. p. 10. http://www.davidmeermanscott.com/documents/Viral_Video.pdf. 
  9. ^ David Meerman Scott. (2009). World wide rave : creating triggers that get millions of people to spread your ideas and share your stories. Hoboken, N.J.: John Wiley & Sons. ISBN 0470395001. http://www.worldwiderave.com/. 
  10. ^ "How will YOU create a World Wide Rave?". http://www.youtube.com/watch?v=5F4KHmm566I. Retrieved May 9, 2009. 
  11. ^ "Riding the Rave #1: David's New Manager". http://www.youtube.com/watch?v=2CXpOfwrjEM. Retrieved May 9, 2009. 
  12. ^ "Riding the Rave #2: Brainstorming". http://www.youtube.com/watch?v=vYfZ3yl42lM. Retrieved May 9, 2009. 
  13. ^ "Riding the Rave #3: In Search of the Fifth P". http://www.youtube.com/watch?v=kT7Kaq13wb8. Retrieved May 9, 2009. 
  14. ^ "Mainframe: The Art of the Sale series". http://www.youtube.com/user/360comedy. Retrieved May 10, 2009. 
  15. ^ Craig Stull, Phil Myers, and David Meerman Scott. (2008). Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs. Hoboken, N.J.: J. Wiley & Sons. ISBN 047026036X. http://www.tunedinblog.com/. 
  16. ^ David Meerman Scott. (2008). The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly. Hoboken, N.J.: Wiley. ISBN 0470379286. http://www.davidmeermanscott.com/books.htm. 
  17. ^ "The BusinessWeek Best Seller List, page 2". BusinessWeek (The McGraw-Hill Companies Inc). March 26, 2009. http://www.businessweek.com/magazine/content/09_14/b4125093278583_page_2.htm. Retrieved May 10, 2009. 
  18. ^ "The New Rules of Marketing and PR". http://www.davidmeermanscott.com/books.htm. Retrieved May 10, 2009. 
  19. ^ David Meerman Scott. (2005). Cashing in with content : how innovative marketers use digital information to turn browsers into buyers. Medford, N.J.: Information Today/CyberAge Books. ISBN 0910965714. http://www.davidmeermanscott.com/book_ciwc.htm. 
  20. ^ David Meerman Scott. (2001). Eyeball wars : a novel of dot-com intrigue. Lexington, Mass.: Freshspot Pub.. ISBN 0970141483. http://www.davidmeermanscott.com/book_eyeballwars.htm. 
  21. ^ Inbound Marketing: Get Found Using Google, Social Media, and Blogs. John Wiley & Sons Inc. 2009. ISBN 0470499311. 
  22. ^ "Wiley Launches New Series of Marketing Books Edited by Bestselling Author David Meerman Scott". May 26, 2009. http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090526005026&newsLang=en. Retrieved May 28, 2009. 
  23. ^ Garfield, Steve (2009). Get Seen: Online Video Secrets to Building Your Business. John Wiley & Sons Inc. ISBN 0470525460. 
  24. ^ "David Meerman Scott - eBooks". http://www.davidmeermanscott.com/products_ebooks.htm. Retrieved May 7, 2009. 
  25. ^ "Web Ink Now blog". http://www.webinknow.com/. 
  26. ^ Todd Andrlik; Charlie Moran. "AdAge Power 150: A Daily Ranking of Marketing Blogs". Advertising Age Magazine (Crain Communications). http://adage.com/power150/. Retrieved May 10, 2009. "#20: Web Ink Now (as of access date: ranking are updated daily)" 
  27. ^ "HubSpot Board of Directors". http://www.hubspot.com/company/board-of-directors/. Retrieved May 7, 2009. 
  28. ^ "Kadient Board of Directors". http://www.kadient.com/company/default.aspx?id=42. Retrieved May 10, 2009. 
  29. ^ "Apollo Artifacts". http://www.apolloartifacts.com/. Retrieved May 7, 2009. 
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