Davivienda

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Banco Davivienda S.A.
Type Sociedad Anónima
Traded as BVC: PFDAVVND:CB
Industry Finance
Founded 1972
Headquarters Bogotá, Colombia
Key people Efrain Enrique Forero Fonseca, (Chairman)
Products Banking
Revenue Increase US$1.7 billion (2012)
Net income Increase US$393.1 million (2012)
Total assets Increase US$26.6 billion (2012)
Employees 10,683
Parent Sociedades Bolívar
Website www.davivienda.com

Davivienda is a Colombian Bank which was founded in 1972 and renders services to individuals, companies, and the rural sector. Currently, it is part of the Bolivar Corporate Group and it is the third entity of its type in the country.[1]

History[edit]

The Corporación Colombiana de Ahorro y Vivienda, Coldeahorro, was created in August, 1972. It opened its doors to the public on November 15, 1972, with the main branch in Bogotá, and three branches open to the public in the main cities of the country: Medellín, Cali, and Barranquilla.[2]

On January 30, 1973, Coldeahorro changed its name to Corporación Colombiana de Ahorro y Vivienda, Davivienda.[2]

On July 1, 1997 Davivienda became Banco Davivienda S.A. and in May, 2006 it merged with Banco Superior. Subsequently, the merger between Davivienda and Granbanco S.A.- Bancafé was authorized on August 27, 2007; this allowed it to enter the corporate and agricultural segments.[2]

Davivienda has had the Casita Roja [Small Red House] as a national and international logo since 1973. In turn, in 1994, the concept «Lugar equivocado» [wrong place] was established as part of their commercials.[3]

Davivienda bought the Costa Rica, El Salvador and Honduras operations of HSBC in 2012.[4]

Products[edit]

  • Housing

The flag product of Davivienda for Colombians in the country and abroad who seek to own their homes.

  • Credit Cards

A way to begin a financial life; currently there are three types of cards at Davivienda: MasterCard, Visa, and Diners, franchise that has been operating in Colombia since 2004.

  • International wire transfers

The option to send and receive money from abroad; Davivienda is now operating the first branch in Miami, USA.

References[edit]

  1. ^ Miguel Ángel Hernández. Diario la República. La acción del Banco Davivienda llegaría a Wall Street en 18 meses. Consulted on December 30, 2010
  2. ^ a b c Davivienda.Historical profile of Davivienda. Consulted on December 30, 2010
  3. ^ Revista Portafolio. Davivienda , la marca alegre que no está en el lugar equivocado. Consulted on December 30, 2010.
  4. ^ HSBC Sells Latin American Businesses

External links[edit]