Daymond John

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Daymond John
Daymond john.jpg
Born Daymond Garfield John
(1969-02-23) February 23, 1969 (age 45)[1]
Brooklyn, New York, U.S.
Residence New York City, New York
Nationality American
Occupation Founder, President, and CEO of FUBU
Employer FUBU
Known for CEO & Founder of FUBU
Net worth Increase $250 million[2]

Daymond Garfield John[3] (born February 23, 1969) is an American entrepreneur, investor, television personality, author and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank.

He is currently based in New York City.

Early life[edit]

John grew up in Queens neighborhood of Hollis.[4] An only child, John was raised by his mother and grandfather. He attended Bayside High School.[5] In high school, he participated in a co-op program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit.[6] After graduating high school, he started a commuter van service.[4]



Wool hats with their tops off and tied with fishing line were popular, and John noticed them being sold for $20, which he considered overpriced.[7] He went home and sewed around 90 hats with his next-door neighbor.[8] They sold their homemade hats for $10 each in front of the New York Coliseum, and made $800 in a single day.[5]

Sensing potential, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital.[5] In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and t-shirts.[5] To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.[9] In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU t-shirt for a promotional campaign.[10] Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.[9][11]

FUBU gained nationwide exposure when John and his partners traveled to Magic, a trade show in Las Vegas in 1994.[12] Despite not being able to afford a booth, FUBU received over $300,000 worth of orders.[12] FUBU continued growing, signing contracts with Macy’s, J.C. Penney, and the National Basketball Association and a distribution deal with Samsung Electronics.[10] By 1998, FUBU returned $350 million in revenues.[8] Currently, FUBU has amassed over six billion dollars in global sales.[13][14]

Shark Tank[edit]

In 2009, John joined the cast of Shark Tank,[12] a show in which John and four other business executives listen to business pitches from everyday people, and decide whether or not to invest money in their projects.[15][16]

Assuming every on-camera deal was followed through, John has invested $700,000 in Shark Tank projects as of October 15, 2009.[17]

Consulting and speaking[edit]

Through his reputation as FUBU's CEO, John has become a public speaker.[14][18] He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization.[19] John is also a brand ambassador for the e-commerce company Shopify.[20] In 2012, John became an investor and influencer for online shopping and fashion company Resultly.[21] He regularly features his favorite fashion and clothing items on his Daymond John profile page.

As a motivational and business speaker, John speaks about marketing, negotiations, and entrepreneurship. Some of his recent speaking engagements include California First Lady Maria Shriver’s Women’s Conference, AT&T’s History Makers Tour, and Babson College School of Entrepreneurship.[22][23][24][25]

Awards and reception[edit]

Book cover of The Brand Within.

John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain’s Business of New York Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).[9][12][26][27][28]

FUBU has received attention from the sports and entertainment industry, and has been worn or endorsed by LL Cool J, Janet Jackson, Will Smith, Mary J. Blige, Busta Rhymes, Magic Johnson, Lennox Lewis, and Whitney Houston.[7][8]


John has written two books, Display of Power and The Brand Within. Display of Power is an autobiography that details John's life and early business career.

Personal life[edit]

John is dyslexic. Two of his favorite books are Think and Grow Rich and Rich Dad, Poor Dad.[9]



  1. ^ Daymond John. Obtaining Birthdays.
  2. ^ "Shark Tank cast — What’s the net worth of the Sharks?". The Squander. Retrieved 29 March 2014. 
  3. ^ Daymond John, Entrepreneur * The Yale Center for Dyslexia & Creativity.
  4. ^ a b Gault, Ylonda. 40 Under 40: Daymond John, 28. Crains New York. 1998.
  5. ^ a b c d Shark Tank: Daymond John. ABC.
  6. ^ Daymond John. The History Makers. September 16, 2003.
  7. ^ a b Kaufman, Leslie. Trying to Stay True to the Streets. The New York Times. March 14, 1999.
  8. ^ a b c Daymond John: Streets Ahead of the Rest. The Independent. July 18, 2002.
  9. ^ a b c d Ferriss, Tim. The Making of Fubu - An Interview with Daymond John The 4-Hour Workweek Blog. April 7, 2011.
  10. ^ a b Webster, Nancy Colton. FUBU: Daymond John. Advertising Age. June 28, 1999.
  11. ^ Entrepreneurs Aim to Become Big Names. Sarasota Herald-Tribune. July 27, 2001.
  12. ^ a b c d Daymond John. Great Black Speakers.
  13. ^ Daymond John. Early Stage East.
  14. ^ a b Klara, Robert. Daymond John: Swimming With a Shark (Q&A). AdWeek. April 4, 2011.
  15. ^ Roose, Kevin. From Shark Tank Co-Host, A Dose of Reality for Start-Ups. The New York Times. April 5, 2011.
  16. ^ 'Shark Tank's' Daymond John Quicker To Go for Jugular These Days. Creators.
  17. ^ Daymond John, Shark Tank host, FUBU founder. Mr. Media Radio Interviews. October 17, 2009.
  18. ^
  19. ^ Shark Sighting: Daymond John. YoungHollywood.
  20. ^
  21. ^
  22. ^ Daymond John. The Women's Conference Archive Site.
  23. ^ Daymond John and Common at the Apollo with AT&T. Harlem World. February 18, 2011.
  24. ^ Daymond John Headlines AT&T's History Makers Event at the Apollo Theater. YouTube. March 7, 2011.
  25. ^ Daymond John Speaks at Babson College School Entrepreneurship Event. April 21, 2011.
  26. ^ McDonough, Kevin. Inspiring Night with Essence Awards. Record-Journal. June 2, 1999.
  27. ^ #25: Daymond John. Crains New York Business.
  28. ^ Nance-Nash, Sheryl. FUBU Founder Daymond John Stages His Next Act. Daily Finance. July 24, 2010.

External links[edit]