|Slogan||Clearing the PR Pollution that Clouds Climate Science|
|Type of site||Blog|
|Created by||Jim Hoggan, Ross Gelbspan, Richard Littlemore, Kevin Grandia|
The DeSmogBlog, founded in January 2006, is a blog that focuses on topics related to global warming. The site describes itself as "the world's number one source for accurate, fact based information regarding Global Warming misinformation campaigns." DeSmogBlog opposes what it describes as "a well-funded and highly organized public relations campaign" that it says is "poisoning" the climate change debate.
Since its inception, the site has received several mentions in the media regarding its involvement in global warming issues. The site was co-founded by Jim Hoggan, president of a public relations firm based in Vancouver, Canada. The website was recognized in December 2007 with an award by a trade organization for its standards and content.
Mission and audience
The blog was co-founded in January 2006 by James Hoggan, president of the public relations firm Hoggan and Associates. In a February 2007 interview with the Vancouver Sun, Hoggan conveys his anger at industry interests who he believes mislead the public about the scientific understanding of global warming. He referred to this alleged misrepresentation of the facts as, "public relations at its sleaziest". Hoggan used his expertise in public relations to start a project that would "clear the PR pollution that clouds the science of climate change" and expose organizations and individuals which he considered to be unethical. DeSmogBlog says it reports on the credibility of experts who appear to misrepresent the science of global warming in the media by investigating their scientific background, funding sources, and industry interests. The site originally targeted a Canadian audience but is now involved in global climate change coverage.
Contributors to the site assist in researching organizations that the site's staff believe are phony, grassroots organizations, or astroturf groups sponsored directly or indirectly by industries seeking to thwart climate change-related legislation. Organizations alleged by the blog to be astroturfs include Friends of Science, Natural Resources Stewardship Project, Global Climate Coalition, and International Climate Science Coalition. Individuals that the site has identified as pushing an anti-climate change point of view are listed in the site's "Denial Database", with accompanying information about their industry affiliations and professional biographies. In a Financial Post column, Canadian environmentalist Lawrence Solomon stated that the organization was, in Solomon's words, "specifically created for the purpose of discrediting skeptics." 
Notable issues or media mentions
In one instance, the site responded to a 2006 open letter opposing the Canadian Government's climate-change plans, claimed to be signed by "accredited experts in climate and related scientific disciplines", by analyzing the list of the signatories. The site concluded that those checked had few peer-reviewed publications on the topic and/or had fossil fuel industry connections.
DeSmogBlog has criticized Financial Post editor and columnist Terence Corcoran, claiming he impedes progress on climate change and environmental protection legislation in Canada. In turn, Corcoran has criticized Hoggan and his website, accusing both of serving the interests of large corporations hoping to make money on emissions trading.
The blog has been referenced in The Guardian by George Monbiot, who most recently cited a study by the website showing that in 2008 "the number of internet pages proposing that man-made global warming is a hoax or a lie more than doubled". In another column, Monbiot noted that DeSmogBlog posted a video critical of Anthony Watts's blog Watts Up With That that Watts had deleted from YouTube for copyright reasons. Monbiot has also mentioned DeSmogBlog's efforts to expose efforts by oil, coal, and electricity companies to manipulate media views on climate change.
Heartland Institute documents
In February 2012, DeSmogBlog posted a number of internal documents purportedly from The Heartland Institute, a libertarian think tank. According to a statement posted on the Heartland Institute website, "Some of these documents were stolen from Heartland, at least one is a fake, and some may have been altered ... the authenticity of those documents has not been confirmed."
Megan McArdle analyzed the memo titled "2012 Heartland Climate Strategy" and concluded that in their opinion the memo was likely a fake. DeSmogBog responded that they had "no evidence supporting Heartland's claim that the Strategic document is fake" and then included a number of references to McArdle's first piece on the topic. McArdle then said of the DeSmogBlog response that "The first two links are to my post, and they are an egregious misrepresentation of what I said," and goes on to note that "the stubborn willingness to ignore obvious problems becomes the story."
On February 20, 2012, Peter Gleick issued a statement in the Huffington Post explaining that he had received an anonymous document in the mail that seemed to contain details on the climate program strategy of The Heartland Institute. He admitted to soliciting and receiving additional material from the Institute "under someone else's name," calling his actions "a serious lapse of my own and professional judgment and ethics."
Founder and staff
The site's co-founder, James Hoggan, is President of the Vancouver-based public relations firm James Hoggan & Associates, chair of the David Suzuki Foundation, a trustee of the Dalai Lama Center for Peace and Education, and an executive member of the Urban Development Institute. He is the author (with Richard Littlemore) of the 2009 book Climate Cover-Up: The Crusade to Deny Global Warming (ISBN 978-1553654858), which criticizes global warming denial and conspiracy theories. The sources do not identify the site's other co-founder.
The website names John Lefebvre as a benefactor. Frequent contributors to the blog include Ross Gelbspan and Richard Littlemore. Littlemore is a science writer who formerly worked for the Vancouver Sun. The site's project manager was Kevin Grandia, who left to become the Director of Online Strategy at Greenpeace . The site is now managed by Brendan DeMelle.
The site was recognized in December 2007 by three British Columbia chapters of the Canadian Public Relations Society, the Vancouver, Victoria (CPRS-vi) and Northern Lights in Prince George, with an award for demonstrating "The highest ethical and professional standards while performing outstanding work". In a CPRS press release which accompanied the award, Hoggan stated that the site had been viewed by 520,000 people over its history, had been cited as a source by 24 media outlets, and mentioned in more than 4,500 other blogs. According to the press release, the blog was selected for the award by a panel of journalists and public relations professionals in Victoria, Vancouver, and Prince George.
DeSmogBlog was also listed by Time Magazine as one of the "best blogs of 2011" in June, 2011.
- "Who we Are". DeSmogBlog.com. Retrieved 2010-03-09.
- Gorrie, Peter (January 28, 2007). "Who's still cool on global warming?". Toronto Star. Retrieved 2010-03-09.
- Hoggan, Jim. "About Us". DeSmogBlog. Retrieved 2010-04-23. "Unfortunately, a well-funded and highly organized public relations campaign is poisoning the climate change debate. Using tricks and stunts that unsavory PR firms invented for the tobacco lobby, energy-industry contrarians are trying to confuse the public, to forestall individual and political actions that might cut into exorbitant coal, oil and gas industry profits."
- "The University of Victoria's Independent Newspaper". www.martlet.ca. Retrieved 2010-04-21.
- Hoggan, Jim (December 5, 2005). "www.DeSmogBlog.com – Blowing off the PR pollution that clouds climate science" (press releaseCNW Group.).
- Littlemore, Richard (March 31, 2008). "A rail journey in search of Al Gore". Vancouver Sun. Retrieved 2010-03-09.
- Foster, Peter (November 19, 2009). "Peter Foster: A load of Hoggan-wash". Financial Post. Retrieved 2010-03-09.[dead link]
- Hansen, Darah (February 17, 2007). "One man's green PR battle". Vancouver: Vancouver Sun. p. L.17. Retrieved 2010-03-09.
- Lawrence Solomon (November 27, 2009). "Google’s climate ‘scholars’" (Opinion column). Financial Post (Don Mills, Ontario: Canada.com Network). Retrieved April 20, 2010. "DeSmogBlog, an organization that Prall donates to, was specifically created for the purpose of discrediting skeptics."[dead link]
- Mittelstaedt, Martin (February 17, 2007 and March 31, 2009). "The New Climate Almanac: Desmogging the Blogosphere". Globe and Mail. Retrieved 2010-03-09.
- Littlemore, Richard. "Terry Corcoran: King of Canadian Climate Change Deniers" (blog post). DeSmogBlog.com. Retrieved 2010-03-09.
- Corcoran, Terence (October 22, 2009). "Climatism and the new green industrial state" (Opinion column). Financial Post. Retrieved 2010-04-12.[dead link]
- Monbiot, George (November 2, 2009). "Clive James isn't a climate change sceptic, he's a sucker – but this may be the reason" (Opinion column). The Guardian.
- Monbiot, George (July 30, 2009). "Climate change deniers claim they're censored. What hypocrites" (Opinion column). The Guardian.
- Monbiot, George (July 8, 2009). "Climate denial 'astroturfers' should stop hiding behind pseudonyms online" (Opinion column). The Guardian.
- "Heartland Institute Exposed Internal Documents Unmask Heart of Climate Denial Machine". DeSmogBlog. Retrieved 2017-02-17.
- Leaked Docs From Heartland Institute Cause a Stir—but Is One a Fake?
- Heartland Memo Looking Faker By the Minute
- It’s a bird; it’s a hockey stick; it’s a faked document!
- The Origin of the Heartland Documents, Peter Gleick, 2012-02-20, Huffington Post
- Breaking news: Heartland leaker is scientist Peter Gleick, says documents are all real
- "James Hoggan & Associates Inc.: Media Advisory" (Press release). Marketwire. October 28, 2009. Retrieved 2010-03-09.
- Solomon, Lawrence (November 21, 2009). "Lawrence Solomon: What she didn't ask" (Opinion column). Financial Post. Retrieved 2010-04-12.[dead link]
- "Canadian Public Relations Society names three PR campaigns as award winners." (Press release). Ottawa: Canada NewsWire. December 11, 2007. Retrieved 2010-03-09.
- "The Best Blogs of 2011". Time Magazine. June 6, 2011. Retrieved 2011-10-09.