DeWalt

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DeWalt
Type Subsidiary
Industry Manufacturing
Founded 1936
Headquarters Towson, Maryland, U.S.
Products Power tools
Parent Stanley Black & Decker
Website www.dewalt.com

DeWalt (trademarked as DEWALT) is a worldwide brand of power tools and hand tools for the construction, manufacturing and woodworking industries. It is a subsidiary of Stanley Black & Decker.

History[edit]

The original company was started in 1936 by Raymond E. DeWalt, the inventor of the radial arm saw. The company grew quickly and was reorganized in 1947, manufacturing radial arm saws and other stationary woodworking machines.

After buying the company in 1949, American Machine & Foundry Co., Inc. sold it to Black & Decker in 1960.

Black & Decker divested itself of the radial arm saw manufacturing branch in 1989, selling it to two executives. Radial arm saws that use the original DeWalt design can still be obtained from the Original Saw Co.[1]

In 1992, Black & Decker started a major effort to rebrand its professional quality and high-end power tools to DeWalt. Currently, DeWalt manufactures and sells more than 200 different power hand-tools and 800 accessories.

In 1994, DeWalt took over the German wood working power tool producer ELU. DeWalt increased their line of tools using ELU's technology. DeWalt is now a popular brand of tools for commercial contractors.

In 2002, DeWalt ceased all tool manufacturing in the USA and moved manufacturing to Mexico and China.

In 2004, Black and Decker bought rival power tool manufacturer Porter-Cable and combined it with DeWalt in Jackson, Tennessee.[2]

DeWalt now produces a full line of compact and lithium ion cordless drills. The same battery used for the drill can also run one of the 40 other tools DeWalt produces, such as impact wrenches and circular saws.

As of November 2013, per a press release on Veteran's day, DeWalt claims to be bringing some tool manufacturing back to the US with their "Built in the USA with GLOBAL MATERIALS" logo. These tools will be assembled using components sourced from other countries and it does not include items like chargers and batteries (which will continue to be manufactured elsewhere).[3]

In 2011, DeWalt launched a line of contractor's hand tools (including utility knives, pliers, adjustable wrenches, tape measures, saws, and hammers).[4] In 2013, the line was expanded to include mechanic's tools (wrenches, ratchets, and sockets).[5][6]

Racing[edit]

DeWalt Ford Fusion in 2008, driven by Matt Kenseth.

DeWalt Tools sponsored NASCAR driver Matt Kenseth from 1999 through to the 2009 season. In this time period, Kenseth won 18 races, the 2000 Sprint Cup Rookie of the Year Award, 2003 Sprint Cup Series Championship, 2004 Sprint Cup All Star Race and the 2009 Daytona 500. However, in July 2009, DeWalt announced that they would not be renewing their sponsorship deal with Kenseth and Roush Fenway Racing due to the poor economic conditions in the construction industry. DeWalt currently sponsors MotoGP rider, Ben Spies, for the 2010 racing season. DeWalt returned to NASCAR sponsorship in 2011, but on the #9 Richard Petty Motorsports Ford Fusion driven by Marcos Ambrose. This sponsorship will end after 2014, when Ambrose departs the Sprint Cup Series, with DeWalt choosing to re-unite with Kenseth, who now drives the #20 for Joe Gibbs Racing, for six races a year beginning in 2015.

Black & Decker[edit]

Black & Decker is a world renowned brand[citation needed]. However, this wasn’t always the case for Black & Decker, because the company used to[when?] closely associate with lighter-weight consumer tools such as household appliances, and not the heavy-duty equipment professional builders want[citation needed]. Michael Hammes, executive vice president and president of the companies’ power tools and home improvement group, introduced the “Acura concept,” a notion Honda utilized to enter the upscale automobile market by adopting the title. Black & Decker found it useful to relinquish a name meaningless to most consumers in the male dominated market of construction tools. In 1960, Black & Decker bought DeWalt and revived the name, conjuring memories of high school shop classes and reliable old radial-arm saws that never wore out. Before its reintroduction, the name DeWalt was recognized by 70 percent of tradesmen in a nationwide market survey done by Black & Decker. The black and yellow DeWalt design, often associated with safety equipment and advertised on display, helped propel Black & Decker's profits to new heights. They were finally able to appeal to the male population selling the same products under a different name. [7]

Gallery[edit]

References[edit]

  1. ^ "The Original Saw Company". Retrieved 12 December 2012. 
  2. ^ Black and Decker shuttering N.C. plant April 15, 2005
  3. ^ "Frequently Asked Questions". Retrieved 22 December 2013. 
  4. ^ Deutsch, Stuart (2011-04-05). "Dewalt Launches New Line of Hand Tools!". ToolGuyd. Retrieved 2014-03-12. 
  5. ^ Amstutz, Jay (2013-04-22). "Dewalt Mechanic Hand Tools & Complete Sets". Cop Tool. Retrieved 2014-03-12. 
  6. ^ Deutsch, Stuart (2013-04-16). "New Dewalt Ratchets, Sockets, and Mechanics Tool Sets". ToolGuyd. Retrieved 2014-03-12. 
  7. ^ http://articles.baltimoresun.com/1992-04-05/business/1992096094_1_dewalt-tools-power-tools-makita-tools

External links[edit]