History and profile
De Morgen originates from a merger in 1978 of two socialist newspapers Vooruit (meaning "Onwards" in English) and Volksgazet (meaning "People's Newspaper" in English). The Vooruit was founded in Ghent by Edward Anseele and appeared the first time on 31 August 1884, just before the foundation of the Belgian Labour Party (Dutch: Belgische Werklieden Partij) in 1885.
De Morgen presents itself as an independent and progressive newspaper and a more dynamic alternative to its two competitors in the Flemish market De Standaard and De Tijd. On the other hand, the paper is described as a leftist and socialistic publication. According to the former editor-in-chief Yves Desmet, "the Flemish press was secularized" under the influence of De Morgen.
The paper has won several prizes for its revolutionary lay-out. It has applied advanced printing technology to be able to print with greener, water-based ink and higher quality paper.
The 2002 circulation of De Morgen was 68,359 copies. Its market share in the same year was 5.4%. The circulation of De Morgen was 57,248 copies in 2008. During the first quarter of 2009 the paper had a circulation of 76,439 copies. Its total circulation was 58,496 copies in 2009. It was 55,973 copies in 2010 and 55,936 copies in 2011.
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